Search Engine Land

JULY 21, 2023

You want it to be clear on an About Us page who your experts are, why they are an expert and what part they play within the company, brand or website. Pugachesky ended her piece by explaining what she would do to avoid falling victim to a similar scheme in future: “I put together a document about my experience for the entire Insider newsroom.

Trust 88

Trust Contact Sports Campaign 88

Hubspot

MAY 25, 2011

Would they be able to easily find and get in touch with the right person at your company? One of the best ways to maximize your business' potential to generate inbound PR coverage is through a carefully crafted social media newsroom. Your newsroom is a great place to aggregate and share your business' social media presence.

Contact 56

Contact Engineering Service Product 56

Sales Hacker

JUNE 4, 2018

While the secrets to hiring the right company for the job could fill a library, for many experts, it all comes down to gut instinct. When you’ve identified the right company for the job, whether next door or in the next hemisphere, the next step is to forge the commitment and trust between both parties. 2) Do: Verify credentials.

Real Estate 45

Real Estate Territory Legal Healthcare 45

Hubspot

AUGUST 5, 2010

This alone is reason enough to add a newsroom feature to your website, and publish optimized news releases. With a little thought, you can generate numerous ideas for creating newsroom articles. The key is to think about what's happening internally and externally with your company that you could create a story around.

B2B 58

B2B Engineering Lead generation Follow-up 58

Hubspot

DECEMBER 15, 2011

Curate Awesome Content for a Blog Post - Sometimes the best blog posts come from the knowledge of experts outside of your company. Create a More Social Newsroom - Too many company newsrooms are boring. Ask industry experts a question. This means that you can embed them anywhere you use HTML. Use HTML email templates?

Lead generation 71

Lead generation Networking Gaming Prospecting 71

Hubspot

FEBRUARY 20, 2018

This comes straight from the playbook of newsrooms. Shinola's stories of its factory workers and their mission to transform Detroit are about both values (saving American jobs) and its company/people. Finally, as things start getting more serious, you tell stories about your products and services themselves.

Meeting 75

Meeting Promote Start-ups B2B 75

Hubspot

MAY 4, 2017

However, there seems to be one part of the news-making equation that has so far been given a free pass, and that’s the information provided to newsrooms by PR. Due to cutbacks in journalism, and the demands of the new media environment we live in, short staffed newsrooms are tasked to produce high quantities of content every day.

Quota 70

Quota Pitch Commission Manufacturing 70

Hubspot

JULY 8, 2011

When you're trying to promote your business, share news about a specific accomplishment, or publicize a company milestone, you inevitably hope you can get some media attention out of it. What happens is a newsroom has a generic email address (XYZ@newstips.com) and messages sent to that address get sent to many people within the newsroom.

Contact 61

Contact Launch Promote Technology 61

Hubspot

MAY 12, 2023

Why do you want to work for this company? Why it matters : Companies are looking for one thing with this question: They want to know that you took the time to research what the company does. Why it matters : This is a good question for anyone, especially EAs, since they need to work with many people across a company.

X-functional 72

X-functional Pitch Follow-up Clients 72

Search Engine Land

MARCH 30, 2023

Provide newsroom transparency Build trust through an About page. Information on the publisher, company or funding source behind it. Being associated with Google-acknowledged contributors enhances your publication’s credibility and reinforces Google’s trust in the value of your content.

CTR 130

CTR Angle Click Through Rate Follow-up 130

Hubspot

AUGUST 26, 2019

In fact, it's already becoming a tool that companies like Chipotle and Washington Post use to engage new audiences. Two other notable companies that are taking a unique approach are The Washington Post and the United Nations. While companies like Facebook have tried to recreate the app , they haven't been nearly as successful.

Entertainment 78

Entertainment Niche Launch Start-ups 78

Hubspot

JULY 15, 2015

Clifford Levy, editorial lead at the New York Times , said: "Every division in the company is looking at how they can shift more resources to mobile. We're trying something in the newsroom as a whole: How can we think more about our journalism in the context of the device.". Need more proof? Did that sink in?

Gaming 75

Gaming Growth Conversion Customers 75

ConversionXL

OCTOBER 26, 2022

Parent company ByteDance sees the path to purchase as an infinite loop: People discover, consider, and buy products, then post about their purchases and spread awareness. TikTok now accounts for 90% of the brand’s sales, helping it grow from small business to six-figure company with over 182k followers. Take skincare brand Bulldog.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Hubspot

MARCH 21, 2017

It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising. Instead of pontificating on how ineffective online ads can be, I’d rather paint a much brighter picture -- one where agencies transform into newsrooms and evolve toward a more journalistic ethos.

Contract 74

Contract Angle Entertainment Start-ups 74

Refreshing Solutions

DECEMBER 21, 2018

The second paragraph is a great place to put any quotes from leaders at the company or customers who have reviewed the product. A third paragraph is a great way to send people to a company’s testimonial page, or product page, or give more background on the product, service, or company offerings. Does it seem newsworthy?

Technique 40

Technique Follow-up Contact Education 40

Hubspot

AUGUST 8, 2014

Today, more and more companies are creating and hiring for corporate blogs that cover topics target buyers are interested in. So when it comes to building a corporate newsroom, why not learn from the people who do it best? So when it comes to building a corporate newsroom, why not learn from the people who do it best?

Angle 66

Angle Meeting Pitch Start-ups 66

Hubspot

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. Recently, Fox launched a broadcasting initiative with the company.

Entertainment 101

Entertainment Launch Gaming Sports 101

Lead Fuze

JANUARY 2, 2024

Implementing an Editorial Calendar Template Picture this: your content marketing is a bustling newsroom. Or Find Specific Accounts or Leads LeadFuze allows you to find contact information for specific individuals or even find contact information for all employees at a company. Now, add that template into the mix and voila.

Sales 52

Sales Strategize Niche Lead generation 52

Hubspot

JULY 23, 2013

The gist of that story was that Silver has built his own free-floating plug-and-play media brand which he can attach to any media company. There’s a second part to the story, which is about the media company to which Silver has decided to attach his brand: ESPN. It’s a “legacy” media company, just like the Times. Legacy Media.

Sports 70

Sports Education Launch Networking 70

Hubspot

SEPTEMBER 20, 2011

Is Facebook applicable for B2B companies? As a company selling to other companies, Facebook serves as an important tool for generating leads and nurturing customer relationships. As a company selling to other companies, Facebook serves as an important tool for generating leads and nurturing customer relationships.

B2B 65

B2B Manufacturing Promote Represent 65

Hubspot

MARCH 10, 2015

Using these methods, I''ve landed great writers who''ve written truly remarkable content for my company. For anyone new to building a brand newsroom, you will soon find that a good freelancer is worth their weight in gold. Here are seven tried-and-true methods for finding and managing freelancers. Finding Freelancers.

Pitch 72

Pitch Referrals Networking Promote 72

Hubspot

AUGUST 11, 2010

B2B Social Media Newsroom Example: Scania by Social Media B2B. The Definitive Case for B2B Social Media Marketing by Fast Company. Social Media for B2B Companies. Ogilvy On: Social Media for B2B Companies. The Business of B2B Social Media by Brian Solis. A fascinating B2B social media success story by Mark Schaefer.

B2B 67

B2B E-commerce B2C Technique 67

A Sales Guy

JULY 2, 2014

earnings that come from black owned companies. Census Bureau 2011 (https://www.census.gov/newsroom/releases/archives/business_ownership/cb11-24.html). Only 68% of us graduate from high school. We make up 38% of the prison population, while only making up 13% of the U.S. Population.05% 05% is the percentage of all U.S dt13_322.40.asp).

Education 151

Education Start-ups Meeting Sales 151

Hubspot

SEPTEMBER 19, 2016

And after asking the dog owner about it, I was pleasantly surprised to find out that the same company also made regular beds. Readers remember press mentions featuring company logos more than press mentions featuring quotes. Education SaaS company 2U uses expert social proof to lend gravitas to its homepage. 2) Workday.

Trust 78

Trust Promote Referrals Pitch 78

Hubspot

AUGUST 29, 2013

I’ll often think of companies that could benefit from inbound marketing. Your marketing team must become a newsroom, telling engaging and helpful stories. How” do I solve my problem with your company? For example, if Dan were my company''s buyer persona, we could create a guide for zombie first time home buyers.

Cross-sell 69

Cross-sell Finance Niche Presentation 69

Hubspot

MAY 3, 2013

If you’re the CEO or CMO of a company of a certain size (say, a few hundred employees or more), chances are you’ve given some thought to building an in-house news organization. You can, of course, also write about interesting people and trends in your industry (not just your own company) and establish your company as a thought leader.

Angle 70

Angle Cross-sell Up-sell Technology 70

Hubspot

JANUARY 17, 2012

And if you're still on the fence, consider the facts that 41% of B2B companies and 62% of B2C companies that use Facebook have acquired a customer because of it. In addition, companies that use Twitter average 2x more leads than those that don't.

Networking 60

Networking B2C Education Launch 60

Hubspot

JANUARY 19, 2011

Potential customers visit press sections to get an understanding of a company’s credibility. A better solution is to make public relations part of your marketing mix and consider using a social media newsroom to make your media page a credible asset for customer acquisition. This is merely a band-aid.

Contact 64

Contact Prospecting Product Customers 64

Hubspot

JULY 6, 2011

In fact, Twitter recently published " Twitter for Newsrooms ," a guide for media folks that includes resources on how to use Twitter to find sources for stories more quickly, how to tell better stories, and how to increase reach for their work. Share your content and company news when appropriate.

Pitch 56

Pitch Follow-up Contact Represent 56

Hubspot

JULY 19, 2011

They're no longer a private, one-to-one communications channel (once upon a time, releases were mailed, and later faxed, to newsrooms). It's become increasingly important for press releases to contain links to video, photos, executive bios, a company or product web site -- anything that will expand upon and enrich the story.

Consult 57

Consult Service Gaming Follow-up 57

Hubspot

JUNE 13, 2019

By implementing SEO tactics into your overall marketing strategy, you’re more likely to reach the top spots of users' search queries, which will help potential customers and clients find you when they're searching online for information related to your company, industry, product, or service. You didn't include your contact info. Presswire.

Pitch 100

Pitch Angle Contact Follow-up 100

Salesforce

APRIL 6, 2022

As a brand, your company forms customer relationships moment by moment. Eighty percent of consumers say the experience a company provides is now as important as its products or services. Learn more in the Salesforce Newsroom. Create customer experiences that strengthen relationships and grow your business. HIT THE TRAILS.

Trust 98

Trust Growth Technology Technology 98

Hubspot

JANUARY 5, 2012

Your website's newsroom/press room. Someone interested in your brand might also want to follow the individual updates of your company's CEO. It makes it easy for site visitors to become fans, and eliminates the friction of requiring site visitors to leave your site to like your Facebook page. Your website's "About Us" page.

Networking 72

Networking Follow-up Represent Promote 72

Outreach

SEPTEMBER 4, 2020

Through Dan’s comprehensive research of the sales industry, he found a team that created a Slack “newsroom” to showcase success stories and productivity tips. Reps use the newsroom as a center of excellence for sharing their individual learnings with the rest of the team. Room for corporate culture to change for the better.

Drivers/motivators 52

Drivers/motivators B2B Sales Pitch 52

Hubspot

MAY 19, 2020

Set up a company profile or page and give 'em the old college try. For a little help evaluating the usefulness of new social networks, reference this blog post, " 8 Questions to Evaluate Whether That New Social Network Is Worth Your Company's Time.". Companies with 1000+ more Twitter followers get 6X more traffic.

B2C 69

B2C Networking Follow-up Launch 69

Heinz Marketing

AUGUST 3, 2019

Read all about it (thanks for the mentions too): How Newsroom Models Boost B2B Content Consumption. . It’s about creating meaningful, trustworthy connections with your prospective buyers that foster a long, healthy relationship with your company moving forward. The 5 Things Salespeople Need to Build Their Personal Brand.

B2B 51

B2B Product Pipeline Sales 51

Hubspot

JUNE 22, 2016

For as long as we can remember, newsrooms have used data to support their stories. And as a result of the level of content saturation on the internet, data journalism is no longer restricted to big publishing companies and newsrooms. With this in mind, many companies have used data to create compelling interactive content.

UX 47

UX Gaming Technique Education 47