Navigating new spam policies: A guide to effective cold email outreach
Martech
MARCH 6, 2024
Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. For companies in the gray area, the time to adjust is now. With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. So what’s the key takeaway here?
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