ConversionXL

JANUARY 11, 2013

IDEON is a contract furniture company specializing in high-quality, stylish lounge seating and tables for design-minded businesses. To meet those goals it was decided to create a 12 week online sweepstakes campaign. “Rules are the contract with the consumer. Case study #5 – IDEON. Drafting incomplete rules.

Campaign 95

Campaign Objectives and Key Results Referrals Territory 95

Salesforce

MARCH 8, 2024

Each one of your reps has consistently demonstrated product knowledge in meetings and built strong relationships with clients, leading 100% of your customer base to renew their contracts. By all accounts, your team’s performance meets (even exceeds) your expectations. See how it works What is OTE in sales?

Commission 64

Commission Quota Territory E-commerce 64

Salesforce

MARCH 6, 2024

Do your due diligence before you meet A little research goes a long way. Ask this question out loud in a meeting: “Who on your team is going to be the most skeptical about pricing?” If that doesn’t work, I’ll add another discount of 2% for a multi-year contract to make the deal more enticing.

Negotiate 91

Negotiate Price Territory E-commerce 91

Salesforce

MARCH 11, 2024

Better outcomes for target accounts: An ABS approach means understanding your customers’ concerns and offering practical solutions to help them meet their goals. Again, CRM software to the rescue; it can help your team keep track of every email, phone call, and meeting that takes place and how this outreach is performing.

Sell 59

Sell Cross-sell Territory CRM 59

Salesforce

MARCH 1, 2024

Also, lead with a point of connection: How much you enjoyed meeting them at an event, for instance. Hi [Recipient Name], It was great meeting you last month at [insert name conference]. This ensures they continue moving toward a close or engaging with your brand. This shows the message is custom — tailored just for one buyer.

Territory 52

Territory E-commerce CRM Start-ups 52