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How to Run Effective Online Sweepstakes Campaigns

ConversionXL

IDEON is a contract furniture company specializing in high-quality, stylish lounge seating and tables for design-minded businesses. To meet those goals it was decided to create a 12 week online sweepstakes campaign. “Rules are the contract with the consumer. Case study #5 – IDEON. Drafting incomplete rules.

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It’s Not the Wild West: 12 Tactics to Make Your Price Negotiations Smooth and Successful

Salesforce

There’s no better feeling than closing a deal after a tough price negotiation. In this article, we’ll show you how to perfect that skill — complete with 12 price negotiation tactics used by reps across industries. What you’ll learn: What is price negotiation? Why are price negotiations important?

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Better outcomes for target accounts: An ABS approach means understanding your customers’ concerns and offering practical solutions to help them meet their goals. Again, CRM software to the rescue; it can help your team keep track of every email, phone call, and meeting that takes place and how this outreach is performing.

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