article thumbnail

3 ways brands can build trust with privacy-concerned consumers

Martech

These insights point to ways forward for how marketers can build trust and connect more deeply with customers. 63% of consumers don’t trust the advertising they see on social media The study also found a strong connection between data privacy and customer loyalty. However, consumers also expressed some drawbacks.

Trust 114
article thumbnail

Google Shopping Ads get conversion annotations

Search Engine Land

Google is encouraging merchants to enable “conversion annotations” – social proof badges that highlight a product’s purchase popularity when displayed in Google Shopping ads. Conversion annotations incentivize advertisers to share valuable purchase data with Google for visibility boosts. What’s new.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Combative Conversations….

Partners in Excellence

Without a doubt it was likely to be a very difficult conversation. It’s difficult to move forward when we or the customer are have mindsets that result in combative conversations. ” Stated differently, what would happen if rather than having combative conversations, we had collaborative conversations?

article thumbnail

Legacy Approach vs Modern Sales Conversation Structures

Iannarino

The Gist: The legacy approaches to the sales conversation have created a form of commoditization. In these approaches, conversation order is a well-worn path that prevents differentiation. For salespeople who want to be treated as partners, there is a new sales conversation that creates greater value. Rapport-Building.

article thumbnail

Data literacy: The key to correcting the C-suite trust deficit

Martech

If you dive deeper, you’ll find that CEOs don’t seem to trust CMOs. 32% of CEOs trust their CMOs. If these statistics also apply to the CMO’s entire organization, then it’s clear we have a trust problem with marketing leadership. One element of this conversation should be an acknowledgment that this is turning a ship.

Trust 103
article thumbnail

9 Best Sales Techniques For Maximum Conversions

ClickFunnels

The post 9 Best Sales Techniques For Maximum Conversions appeared first on ClickFunnels. The Tripwire Funnel for selling products…. What objections do they have to your product/service? If your business is like most, then you’re not just selling one product or service but an entire suite of products and services.

Technique 312
article thumbnail

Reddit launches new ad products to boost conversions

Search Engine Land

Reddit launched two new ad products today – Contextual Keyword Targeting and Product Ads. Advertisers will be able to reach their target audience more easily and accurately, which could lead to increased conversions. Product Ads. It will display information such as product descriptions and pricing (in local currency).

Launch 85