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The B2B case for retention marketing: 7 key tactics

Martech

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. A classic example of up-selling can be seen in McDonald’s familiar “SuperSize that for you?” Cross-selling : Offering customers related or complementary products.

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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. Support on pipeline movement. According to Crossbeam, partners contribute to 58% of the revenue generated by Highspot ’s top sales reps, and their deal size was 60% higher when working with partners.

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I Was Wrong. NPS is A Great Core Metric.

SaaStr

If your customers love you … you’re gonna sell them more. And importantly — use it for a cross-functional discussion across Sales, Support, Customer Success, Marketing, Engineering, and Product. Even if you aren’t yet. You’ll figure that part out. Share your NPS with your CEO friends.

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The Future Of Selling Driven By The Future Of Work!

Partners in Excellence

I was involved in a fascinating Clubhouse discussion on the future of selling. As we see more organizations move to permanent work from home or other more flexible workplaces, how we want to sell/engage becomes less important than the pragmatic, how does the customer want to engage. How do we help them recognize these challenges?

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Sales Vs Selling – What’s The Difference?

The 5% Institute

In the world of business, the terms “sales” and “selling” are often used interchangeably. So what is sales vs selling? While they are closely related, understanding the difference between sales and selling can have a profound impact on the success of your business. What is Sales?

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How to Close a Sales Deal: 7 Effective Techniques

Lead Fuze

Negative comments can drag down the success of a sale, so it’s important to eliminate them. They believe in what they sell. 7 Techniques on How to Close a Sales Deal. Once you understand their core problem, selling can really begin. Once you understand their core problem, selling yourself will become easy.

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Sales velocity – a guide to what it is and how to calculate it, with formula and examples

PandaDoc

What is an example of sales velocity? Let’s look at an example of sales velocity in the real world. A SaaS provider sells document workflow software for businesses of all sizes. Qualified leads are nudged further down the funnel to sales executives and closers. You can qualify leads quicker with lead scoring tools.