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Local search in 2024: Key trends and tactics for marketers

Search Engine Land

Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience. As you think about digital transformation, consider integrating various disjointed systems to centralize customer data as your golden currency.

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. What is a sales funnel?

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How to Choose AI Sales Tools to Boost Productivity

Highspot

Sales tools with AI technology boost sales rep productivity. Managers can listen to sales calls and provide valuable feedback to help salespeople improve their pitch and communication skills. These platforms spot improvement opportunities and offer tailored coaching, which helps sales teams achieve better results.

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Key account management strategy: Setting things in motion

PandaDoc

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Let’s examine what strategic account management is and the best ways to approach it. What is strategic account management?

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How to build a CDP use case by Tealium

Martech

Analyze the customer journey events leading to cart abandonment. Segment your audience based on attributes like cart value, product categories or purchase history. You can also incorporate SMS or app notifications to reach customers through multiple channels. In cart abandonment, the key event is abandoning a cart.

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What is Lead Nurturing? A Key Strategy for Sales Success

Lead Fuze

Let’s delve deeper into this key strategy for sales success. It’s about building relationships with potential customers or leads. The objective? These people exhibit strong buying signals such as requesting product demos/pricing details indicating readiness for a direct approach (source).

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How to build a CDP use case by Tealium

Search Engine Land

Analyze the customer journey events leading to cart abandonment. Segment your audience based on attributes like cart value, product categories or purchase history. You can also incorporate SMS or app notifications to reach customers through multiple channels. In cart abandonment, the key event is abandoning a cart.