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Field Sales: How to Improve Your Sales Productivity Quickly

Veloxy

Therefore, you must work smarter to improve sales productivity to help your organization increase revenues. So, if your team has been wondering ‘how can we improve sales force productivity’, you’re in the right place. Get Your Free Ebook What Is Sales Productivity?

Product 246
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80% Of Prospects Use One Of Five Common Objections

Tibor Shanto

Ask any group of salespeople why they don’t like telephone prospecting, objections or rejections are number one on the list. While every cold call or prospecting call will result in an objection, the objections are not all that different. Is it product, plan, current offers, deals, time limited offers, price?

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Data literacy: The key to correcting the C-suite trust deficit

Martech

Introducing objectivity through data In “Hamlet,” Shakespeare writes, “There is nothing either good or bad, but thinking makes it so.” Usually, there is no objectivity because leadership comes up with an idea and we execute it. Therefore, we need to introduce objectivity to how we work. But who’s right?

Trust 111
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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

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Unifying projects and products: The power of program management in martech

Martech

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

Product 112
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SEO product management: Key framework and fundamentals

Search Engine Land

Two qualities are at the core of what makes a great SEO product manager : Adaptability. This article will cover how to think critically and creatively in the following areas of SEO product management : Fundamentals for SEO product managers. For an SEO PM, optimizing for search is the product. Critical thinking.

Product 98
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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Gaming 117