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How to fix a huge traffic drop after rebranding

Search Engine Land

Changing names only is easier because you can do press releases, have influencers talk about you or send email/SMS blasts to customers and make it known who you are now. Now, they evaluate how it stacks up to other pages in their indexes. This isn’t recoverable because you need customers on your own website for them to intercept.

Launch 112
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Why we care about compliance in marketing

Martech

Search engines, social networks, tracking widgets and more have made it easy for even the most novice of two-bit marketing organizations to get the most direct form of customer insight — in the form of something akin to outright surveillance. Marketers have entered an arms race of who can suck up and best use the most personal data.

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Pipeliner Security: Why AWS?

Sales Pop!

There was Microsoft and, representing one of the large European data centers, I flew to their Dublin site and toured their enormous data center. I ended up in a public argument with Microsoft at a press conference on the subject, as they insisted that open source would never come to pass.

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Purchase Decisions: 9 Things to Know About Influencing Customers

ConversionXL

But what about when the product matches the customer’s needs and they trust the seller? Here are 9 things you should know if you want to win over customers as they make a decision to buy. More reviews can help insulate your reputation from the inevitable impossible-to-please customer. Image Source). The order flipped.

Customers 132
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Why marketers should care about consumer privacy

Martech

We can’t have all the shiny new marketing things — omnichannel experiences , customer centricity, personalization — without consumer data. 90% of survey respondents had never heard of the Virginia Consumer Privacy Data Protection Act (VCDPA). It can also include behavioral, location and customer interaction data (e.g.,

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How to Research like HubSpot’s Research Team

Hubspot

I don't know why, but finding data to back up my hypotheses always gives me a thrill. It enables you to use hard data to back up theories and predictions about customer behavior. This data can influence how you structure a campaign, and how you interact with customers. NPS measures customer satisfaction with our CRM.

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How to Research like HubSpot’s Research Team

Hubspot

I don't know why, but finding data to back up my hypotheses always gives me a thrill. It enables you to use hard data to back up theories and predictions about customer behavior. This data can influence how you structure a campaign, and how you interact with customers. NPS measures customer satisfaction with our CRM.