How to fix a huge traffic drop after rebranding
Search Engine Land
APRIL 22, 2024
Changing names only is easier because you can do press releases, have influencers talk about you or send email/SMS blasts to customers and make it known who you are now. Now, they evaluate how it stacks up to other pages in their indexes. This isn’t recoverable because you need customers on your own website for them to intercept.
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