Martech

JANUARY 27, 2023

Marketers have entered an arms race of who can suck up and best use the most personal data. But just as CX-focused consumers have noticed these trends, so too have the privacy-focused ones and their government representatives. Virginia’s Consumer Data Protection Act (CDPA) has already gone into effect this year, as of January 1.)

Government 132

Government Pharmaceutical Legal Healthcare 132

Sales Pop!

NOVEMBER 5, 2021

There was Microsoft and, representing one of the large European data centers, I flew to their Dublin site and toured their enormous data center. I ended up in a public argument with Microsoft at a press conference on the subject, as they insisted that open source would never come to pass.

Pipeline 98

Pipeline CRM Territory Contract 98

Martech

OCTOBER 1, 2022

90% of survey respondents had never heard of the Virginia Consumer Privacy Data Protection Act (VCDPA). But while people may not be closely following government-imposed privacy regulations — or how businesses comply with them — they’re paying attention to companies who get flagged for poor privacy practices. have their data deleted).

Government 102

Government Technology Technology Education 102

A Sales Guy

APRIL 9, 2012

Unfortunately, behind the scenes there has been a lot of chatter on Augusta’s all male policy and IBM’s new CEO Virginia Rometty. Even more than for the members of Augusta, I think this poses some serious challenges for Virginia Rometty and IBM. This open letter from Eileen Burbidge on TechCrunch summed it up nicely.

Appointment 117

Appointment Represent Follow-up Meeting 117

Hubspot

DECEMBER 10, 2019

I don't know why, but finding data to back up my hypotheses always gives me a thrill. It enables you to use hard data to back up theories and predictions about customer behavior. Make it easy to follow. That being said, when presenting research, it should be given in a way that's easy to follow.

Campaign 76

Campaign B2C Territory Presentation 76

Hubspot

DECEMBER 10, 2019

I don't know why, but finding data to back up my hypotheses always gives me a thrill. It enables you to use hard data to back up theories and predictions about customer behavior. Make it easy to follow. That being said, when presenting research, it should be given in a way that's easy to follow.

Campaign 66

Campaign B2C Territory Presentation 66

ConversionXL

APRIL 17, 2019

According to a 2009 study by Harris Interactive, the most common methods for gathering information prior to making a purchase are: using a company website (36%); face-to-face conversation with a salesperson or other company representative (22%); face-to-face conversation with a person not associated with the company (21%). The order flipped.

Customers 132

Customers Retail Click Through Rate Represent 132