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Why we care about compliance in marketing

Martech

Marketers have entered an arms race of who can suck up and best use the most personal data. More laws and regulations, each with their own regional (and nationalist) quirks, have sprung up, including in Canada , Brazil , Indonesia and elsewhere. Notably, some data privacy laws, like Virginia’s CDPA , do not grant this right.

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How to fix a huge traffic drop after rebranding

Search Engine Land

Now, they evaluate how it stacks up to other pages in their indexes. Branded vs. non-branded campaigns in PPC to see if consumers are using the new branding or if the branding, email, PR, lifecycle and social teams need to ramp up the announcements and adoption. Avoid rebranding and launching a new website design simultaneously.

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Google Ad business faces breakup after being charged with EU antitrust violations

Search Engine Land

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. states (Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia), joined forces to bring a similar lawsuit against Google.

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The Future of Work with Connie Steele

criteria for success

She’s the author of Building the Business of You: A System to Align Passion & Growth Potential Through Your Own Career Mash-Up. . Connie is based in Leesburg, Virginia. Follow us on Twitter! She’s the author of Building the Business of You: A System to Align Passion & Growth Potential Through Your Own Career Mash-Up.

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Shifts in data privacy are forcing a return to marketing fundamentals

Search Engine Land

Researching everything – users’ preferences, interests, employment and demographic details, online behaviors – and then using that information to craft campaigns that serve up hyper-targeted ads. The European Union adopted the General Data Protection Regulation (GDPR) almost six years ago in 2018.

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This day in search marketing history: January 10

Search Engine Land

” Read all about it in: Google’s Results Get More Personal With “Search Plus Your World” and follow-up article Search Engines Should Be Like Santa From “Miracle On 34th Street”. Meanwhile, Google Maps traffic was up 135% year on year and was up 7% in the past 6 months.”. Also on this day. 2008: Real or fake?

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Creating Your Roadmap for Sales Success Episode 1: The What and Why of Your Sales Process

SalesProInsider

Of course, the downside to that is that we don’t get to discover the hidden gems along the way, like the cute little, delicious Cuban restaurant on a back road in North Virginia! After all, you’ve probably got enough other processes to document and to follow already, right? But I digress…. The GPS does save us!

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