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How to fix a huge traffic drop after rebranding

Search Engine Land

Now, they evaluate how it stacks up to other pages in their indexes. Branded vs. non-branded campaigns in PPC to see if consumers are using the new branding or if the branding, email, PR, lifecycle and social teams need to ramp up the announcements and adoption. Avoid rebranding and launching a new website design simultaneously.

Launch 112
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Why we care about compliance in marketing

Martech

Marketers have entered an arms race of who can suck up and best use the most personal data. But just as CX-focused consumers have noticed these trends, so too have the privacy-focused ones and their government representatives. Dig deeper: Build trust , gain sales In this article: The EU’s GDPR. GDPR analogs. Other duties.

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Why marketers should care about consumer privacy

Martech

Consumers, for their part, are more invested in maintaining control of their data and reluctant to exchange personal information (even for incentives) unless they trust that you’re being careful with their data. 90% of survey respondents had never heard of the Virginia Consumer Privacy Data Protection Act (VCDPA). Ironically, U.S.

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Purchase Decisions: 9 Things to Know About Influencing Customers

ConversionXL

But what about when the product matches the customer’s needs and they trust the seller? Some 88% say they trust online reviews as much as personal recommendations, and 39% read reviews on a regular basis. Then the scientists re-did the study with a different, but still statistically representative, group.

Customers 132
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Why Yellow Pages Ads Are Becoming Obsolete

Hubspot

The following is a preview of information from the upcoming HubSpot Webinar: "Why Yellow Page Ads Are A Waste of Money": Sign up today! Yellow Pages used to represent the final stage of the buying process when people were ready to make a purchase decision. Instead, it follows the curves and tools of emerging online technologies.

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PODCAST 127: Leadership Lessons From 10 Years of Democratizing Youth Sports w/ Brian Litvack

Sales Hacker

REGIE uses AI to create entire outbound inbound, and even follow up campaigns faster. We’re based in New York City with our office in Northern Virginia as well. That’s my favorite sport to follow as a little kid. It’s also just the realization that it’s going to be ups and downs.

Sports 63