How to fix a huge traffic drop after rebranding
Search Engine Land
APRIL 22, 2024
Now, they evaluate how it stacks up to other pages in their indexes. Branded vs. non-branded campaigns in PPC to see if consumers are using the new branding or if the branding, email, PR, lifecycle and social teams need to ramp up the announcements and adoption. Avoid rebranding and launching a new website design simultaneously.
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