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How to fix a huge traffic drop after rebranding

Search Engine Land

Now, they evaluate how it stacks up to other pages in their indexes. Branded vs. non-branded campaigns in PPC to see if consumers are using the new branding or if the branding, email, PR, lifecycle and social teams need to ramp up the announcements and adoption. Avoid rebranding and launching a new website design simultaneously.

Launch 112
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Why we care about compliance in marketing

Martech

Marketers have entered an arms race of who can suck up and best use the most personal data. But just as CX-focused consumers have noticed these trends, so too have the privacy-focused ones and their government representatives. Virginia’s Consumer Data Protection Act (CDPA) has already gone into effect this year, as of January 1.)

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Pipeliner Security: Why AWS?

Sales Pop!

There was Microsoft and, representing one of the large European data centers, I flew to their Dublin site and toured their enormous data center. I ended up in a public argument with Microsoft at a press conference on the subject, as they insisted that open source would never come to pass.

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How to Research like HubSpot’s Research Team

Hubspot

I don't know why, but finding data to back up my hypotheses always gives me a thrill. It enables you to use hard data to back up theories and predictions about customer behavior. When Associate Product Manager of Subscriptions, Tyler Scionti, and his team began the research process, they found there was a gap in this subject.

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Who Writes Amazon Product Reviews? [Data Analysis]

Hubspot

If you engage in regular ecommerce online or run an ecommerce website, you likely use and understand the importance of Amazon product reviews. Which geographies drive the Amazon product review sphere, and which are under-represented? Do you know where these reviews come from, and who writes them? Ratios above 1.00

Product 57
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How to Research like HubSpot’s Research Team

Hubspot

I don't know why, but finding data to back up my hypotheses always gives me a thrill. It enables you to use hard data to back up theories and predictions about customer behavior. When Associate Product Manager of Subscriptions, Tyler Scionti, and his team began the research process, they found there was a gap in this subject.

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Purchase Decisions: 9 Things to Know About Influencing Customers

ConversionXL

People research products. Product quality and seller reputation matter , of course. But what about when the product matches the customer’s needs and they trust the seller? Reviews matter for deciding on products and companies. Use structured data to get review stars from highly reviewed products into search results.

Customers 132