Anthony Cole Training
JULY 21, 2023
Excerpt from Objective Management Group’s recent webinar on The Data Behind Sales Managers of Elite Teams. The second chapter of this guide addresses a fundamental question: how often should sales managers coach their teams? Through a deep analysis of sales evaluations and coaching frequencies, we uncover the impact of consistent coaching on various aspects of sales performance.
Iannarino
JULY 21, 2023
A recent LinkedIn post included a screenshot of a Google calendar invitation for a “Very Important Meeting ” at Shopify. Under the attendee list was the estimated cost of the meeting, $2,115. The estimate was based on the pay rate of an hour of each person’s time. One challenge of our confirmation bias is that we look at what we want to be true, even if it is false.
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Search Engine Land
JULY 21, 2023
ChatGPT has a massive database of words and phrases that we can leverage for SEO with the right prompts. This article will show you how to use ChatGPT to uncover keyword variations people use when searching or describing a page topic. These words and phrases are often not found using traditional keyword tools, so this could be your new secret keyword weapon.
Martech
JULY 21, 2023
HubSpot has been rolling out new generative AI features. The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Here we take a deeper dive into Content Assistant and explain how to get the most out of ChatSpot. Content Assistant streamlines content creation for marketing and sales teams.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
JULY 21, 2023
Google has updated its Misrepresentation policy with detailed information on how marketers can build trust. The document advises what steps and precautions brands should take to make sure their products and offers are eligible to be served in Search. Why we care. The updated policy provides specific criteria for brands. This level of detail will also prove useful for anyone struggling with a misrepresentation suspension or warning.
Heinz Marketing
JULY 21, 2023
By Mina Guirguis , Marketing Consultant at Heinz Marketing In today’s fast-paced, highly competitive business landscape, B2B marketers are constantly under pressure to deliver outstanding results. The pursuit of perfection can often lead to long working hours, tight deadlines, and high-stress environments. While striving for excellence is a commendable goal, one aspect that is often overlooked is mental health.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
G2
JULY 21, 2023
The world of recruitment has undergone a significant transformation in recent years thanks to the rapid advancements in artificial intelligence (AI) technology.
Martech
JULY 21, 2023
While many consumers are skeptical about generative AI’s effect on society, they expect marketers to lead the way in pioneering the technology. Consumers are more comfortable seeing genAI magic take off in marketing than in any other sector, a new Gartner study finds. A full 38% of consumers interviewed in June and July said they were very or somewhat comfortable with generative AI technology used in marketing.
SaaStr
JULY 21, 2023
Vendr has its latest SaaS trends report out here and one metric I find very helpful is the State of Discounting. Vendr has its latest data here, showing the average discount across its customer base of about 10% — and coming down: The trends are interesting, and perhaps the opposite of what I would have expected — discounting peaked in the Go-Go Times of 2020, and then have come down since mid-2022.
Partners in Excellence
JULY 21, 2023
I, and so many others, write constantly about how buying is changing and how sellers (sales and marketing) must change to respond to these changes. We read about how email is failing, phone calls, social, and virtually every other engagement platform. We have continuing debates about “Is cold calling dead?” “Is outbound dead?” We look for new channels or methods of engagement.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
SaaStr
JULY 21, 2023
So one of the parts of sales that will drive you a bit nuts as a founder is FUD and Counter-FUD. What’s FUD, if you haven’t heard the term before? Fear, Uncertainty, and Doubt. Winning a deal vs. a competitor by getting the prospect to worry about the competitor. Often by stretching the truth a bit, or even a lot. I remember back in the day DocuSign got really aggressive on this in competing with us.
Sales Gravy
JULY 21, 2023
Great Sales Messaging Isn't Rocket Science On this episode of the Sales Gravy Podcast, Jim Karrh, Ph.D. and Jeb Blount discuss the essentials of sales messaging, how poor communication skills damage your brand, the stories we tell ourselves and our prospective customers, and what the advent of automation tools like Chat GPT means for salespeople. You’ll learn how to translate marketing messages into effective sales conversations, whether in person, virtually, or over the phone.
Sales Hacker
JULY 21, 2023
Writing this from the Centurion lounge at SFO – If you’re anything like me, you’ve likely clocked some serious hours in here over the years. Currently riding high on some frantic pre-flight productivity. Thanks to Michael Downing and team for hosting GTMfund at a fantastic event at The Stanford Research Institute yesterday bringing together emerging VC managers and the broader LP community.
Lead Fuze
JULY 21, 2023
Gaining proficiency in readying for a sales talk is an essential expertise that can make you stand out from the other contenders. From understanding your target market to brushing up on key sales principles, there are many aspects to consider in your calculated preparation. This blog post will guide you through the process of preparing for a sales interview.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
SalesLoft
JULY 21, 2023
What does it take to be a good sales leader? That’s a complicated question with a lot of nuance at play. But believe us when we say there’s an answer that you can apply to your mentorship practices to help improve every different type of seller on your team. And the answer is coaching. Coaching is built on a mixture of data, interpersonal skills, and solid leadership.
TaskDrive
JULY 21, 2023
In today’s competitive business landscape, lead generation has become a critical aspect of success. However, finding and nurturing leads can be a time-consuming and resource-intensive process. This is where outsourced lead generation comes into play. In this comprehensive guide, we will explore the ins and outs of outsourcing lead generation to maximize ROI, market research, Read more The post All About Outsourced Lead Generation:Boosting ROI with Qualified Leads appeared first on TaskDriv
The 5% Institute
JULY 21, 2023
Dealing with objections is an essential skill for anyone in sales, negotiation, or even everyday conversations. When faced with objections, it’s crucial to respond effectively and persuasively to convince others of your viewpoint or proposition. In this article, we will explore powerful objection handling techniques that can help you navigate challenging situations, turning doubts into opportunities. 1.
The Digital Technology
JULY 21, 2023
Are you a startup enthusiast? If yes, you have arrived at the right place. Here we will leap into the exciting world of entrepreneurship. As we know, crucial aspects associated with startups need to be addressed.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
The 5% Institute
JULY 21, 2023
Setting goals is an essential part of personal and professional development. However, merely defining objectives is not enough; you need a structured approach to ensure success. This article will guide you through the concept of SMARTER goals and provide practical examples to help you achieve your aspirations effectively. What are SMARTER Goals? Before diving into the examples, it’s crucial to understand what SMARTER goals entail.
Lead Fuze
JULY 21, 2023
Mastering the art of lead selling can revolutionize your business. Grasping the nuances of selling leads can be essential for salespeople, recruiters and entrepreneurs to boost income and broaden their clientele. In this comprehensive guide, we’ll delve into various aspects of lead generation and sale. We’ll explore the different types of leads – immediate prospects and mailing list leads – each with their unique characteristics that make them appealing to businesses.
Search Engine Land
JULY 21, 2023
Last year something odd happened. I was working on a project for a client and needed some expert insight from a sports science expert. I put out a request on Response Source, a popular platform where journalists and PRs seek out expert comments to add to their stories and campaigns (a bit like a premium version of HARO). The idea is that this is a win-win for both parties.
The 5% Institute
JULY 21, 2023
Creating a captivating presentation is an art that can significantly impact how well your message resonates with the audience. Whether you’re a seasoned presenter or a novice looking to enhance your skills, this article will provide you with a range of engaging presentation ideas that are sure to make your next talk a memorable one. From storytelling techniques to interactive visuals, we’ll explore various engaging presentation ideas and strategies to keep your audience hooked from t
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
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