Search Engine Land

JANUARY 7, 2023

2014: Ad network Chitika released a new tool that provided a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. 2008: Matsushita Electric Industrial, the company behind Panasonic, said the TVs would enable users to browse and watch YouTube videos from their TVs.

Engineering 97

Engineering Non-Profits Electricity Networking 97

ConversionXL

APRIL 24, 2019

Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I Takeaway : The positive impact of market share compounds—especially for software adoption. They also apply to private companies that enjoy monopolies on public utilities, like electricity. Network effects.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

ConversionXL

MARCH 2, 2012

Free electricity and wifi. Once the category is established, your brand will be the dominant one – enjoying high and profitable market share. While coffee takes center stage, the design is meant to make customers comfortable by mixing upholstered chairs and sofas with hard-backed chairs around tables.

Electricity 89

Electricity Niche Price Gaming 89

Hubspot

SEPTEMBER 12, 2016

General Electric used Periscope to launch a five-day live streaming campaign called #DRONEWEEK. How do you plan to use live streaming in your marketing? Share your ideas in the comments below. 11) Go behind the scenes.

Non-Profits 78

Non-Profits Electricity Campaign Construction 78

Hubspot

MARCH 2, 2015

And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." Both of these major battery brands chose qualities of actual batteries to base their marketing upon. But what about market share? Winner: Duracell.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Hubspot

FEBRUARY 20, 2019

In 2018, the advertising duopoly of Google and Facebook seemed to dominate the market once again, owning 37% and 20% of the pie, respectively , while Amazon owned a measly 7%. For example, if you choose to target exact keywords, you can target an ad for “hand mixer”, but it won’t show up for the query “electric hand mixer”.

Cross-sell 52

Cross-sell Campaign Electricity Click Through Rate 52

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

OCTOBER 6, 2020

The hope is that the new brand helps increase the company's market share within that product category and serves the needs of prospects the original brand might not cover. For instance, alcoholic beverage company Molson Coors leverages a flanker brand strategy in its approach to the low-calorie beer market. General Electric.

Electricity 92

Electricity Healthcare Territory Sports 92

Hubspot

SEPTEMBER 5, 2018

Consider Westinghouse Electric's "We Can Do It" ad …). Absolut’s campaign helped grow the company from a tiny slice of the vodka market share (2.5%) to over half the U.S. imported market share. Here are five campaigns that left a noticeable mark on advertising history: Nike: Just Do It. Miller Lite.

Promote 53

Promote Campaign Launch Gambling 53

Hubspot

APRIL 22, 2013

3) General Electric. This choice ultimately makes the marketing more relevant and engaging to visitors -- a major step toward creating marketing people love. What other companies use awesome visuals in their marketing? Share your favorites with us below! Image credit: YannGarPhoto.wordpress.com.'

B2B 77

B2B Electricity Education B2C 77

Hubspot

MAY 10, 2012

How on earth does a B2B organization use Pinterest to feed its marketing machine? If you haven't taken a gander at General Electric's Pinterest boards yet, head over there for some inspiration! Like this. 1) Pin pictures of your product. Yes, even if your product is "boring." 2) Pin infographics, data, and charts.

Networking 76

Networking B2B Lead generation Promote 76

ConversionXL

JUNE 2, 2020

Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. That means that being just a little bit different is not good enough (at least not when you’re trying to increase awareness and gain market share). To do safe and boring marketing, post safe and boring stuff.

A/B testing 162

A/B testing X-functional Price Gaming 162