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This day in search marketing history: February 10

Search Engine Land

Policy Change: Advertise Pharmaceuticals On Google AdWords 2010: Only VIPPS and CIPA certified pharmacies would be allowed to advertise and pharmacies could only target ads within their country. Mapquest Introduces Transit, Walking Directions 2011: Playing catch-up to Google and Bing. ” (Accurate.)

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Traits of Startup Unicorns in 2024 [Data + Expert Insights]

Hubspot

This backbone isn't surprising given that 3 of the top 10 unicorn categories are software (#1), pharmaceuticals and biotechnology (#7), and healthcare technology systems (#8). Rivian , an electric vehicle manufacturer. Learn more unicorn statistics in our State of Global Unicorn Startups Report.

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

Drugs (Pharmaceutical): 14.10%. Electrical Equipment: 7.63%. Coal and Related Energy: -31.79%. Computer Services: 3.62%. Computers/Peripherals: 12.48%. Construction Supplies : 5.86%. Diversified: 12.18%. Drugs (Biotechnology): -0.94%. Education: -4.82%. Electronics (Consumer & Office): -1.53%. Electronics (General): 3.49%.

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What Is the Fourth Industrial Revolution?

Salesforce

In the second industrial revolution, electricity and other scientific advancements led to mass production. The advent of the steam engine in the 18th century led to the first industrial revolution, allowing production to be mechanized for the first time, and driving social change as people became increasingly urbanized.

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Email Open Rates By Industry: See How You Stack Up

Hubspot

This category encompasses companies that self-identified their industry as: computer games, computer hardware, consumer electronics, electrical or electronic manufacturing, nanotechnology, semiconductors, or technology. From a sample of over 348,000 emails, the average open rate for the computers and electronics category is 35%.

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12 Examples of Brilliant B2B Logos (and What Made Them So Great)

Hubspot

Like Cisco, AstraZeneca, a large pharmaceutical company, is also probably a household name, but perhaps not one whose branding you''d immediately recognize. Recast Energy converts cost-competitive biomass into green electricity and thermal energy for industrial customers. Nicely done, NextGen team. 5) AstraZeneca. 11) Recast Energy.

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How to optimize sales and marketing processes for efficient customer acquisition

Martech

You don’t buy an electric screwdriver to drive nails, do you? Outbound: Three BDRs send cold emails and communicate with prospects from the marketing and advertising industry, four — with leads from healthcare and pharmaceutical companies, two — with potential clients from financial institutions, etc.

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