IAB Podcast Upfront highlights rebounding audiences and increased innovation
Martech
MAY 10, 2024
podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. Data from media analytics firm Guideline found podcast gross media spend up 21.7% Announcements from the stage largely followed these preferences. Podcasts are projected to reach $2.6 billion by 2026.
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