Sales Hacker

NOVEMBER 28, 2023

Go-to-market perspectives. 47:15) One thing that is working for Ang in go-to-market right now. 47:15) One thing that is working for Ang in go-to-market right now. What You Will Learn: Retrospective sales career and overall career insight. Inspiration for women leaders and aspiring leaders.

GTM 92

GTM Finance Growth Sales 92

Sales Hacker

JANUARY 30, 2024

21:12) Changing the playing field in a competitive market. (22:15) 27:49) Building a winning marketing strategy with a small budget. (35:57) 35:57) Advice for startups entering a market with established incumbents. (43:00) 45:45) One thing that is working for Amit in go-to-market right now.

GTM 79

GTM UX Finance Growth 79

Sales Hacker

DECEMBER 12, 2023

50:00) One thing that is working for Daniel in go-to-market right now. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. 18:39) The two biggest mistakes that brands make. (22:22)

GTM 80

GTM Finance Growth Networking 80

Heinz Marketing

JANUARY 10, 2022

Join us for a great conversation about speaking finance as a marketer, the importance of the sales role in retention, how you are successful as a leader first and much more. So, I want to get to that as well, even with our audience being mostly B2B sales and marketing folks. I do not have a finance background.

Pipeline 97

Pipeline Finance Non-Profits Sales 97

Sales Hacker

DECEMBER 5, 2023

The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.

GTM 93

GTM Customers Finance Represent 93

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. So, why do such polarized opinions persist? It all comes down to strategy. Then, get everyone in the same room to narrow the list down.

Strategize 115

Strategize GTM Cross-sell Finance 115

Sales Hacker

OCTOBER 19, 2022

In a reasonably sized, mid-market company, RevOps drives it,” Mark said. Then the CFO and Finance team enter to look at it from a financial viability perspective, find loopholes, and determine if the plan is still profitable for the company. Related: 8 Things to Review Before Accepting a Sales Commission Plan. Doing it alone.

Commission 95

Commission Finance Quota Strategize 95

Martech

MAY 2, 2024

What’s on the minds of business buyers, by role Traditionally, marketers have relied on job titles as a clue to the identity of a possible member. Titles like finance VP, IT manager, CEO, engineer, plant manager and purchasing agent come to mind. Purchasing agents Save money.

B2B 107

B2B Drivers/motivators CRM GTM 107

Sales Hacker

AUGUST 29, 2023

Meka earned a Bachelor of Arts degree cum laude in Economics and Finance from Princeton and his MBA from Harvard Business School P.S. We’re officially running a GTMfund giveaway program! Meka started his career working in Player Development & Baseball Operations for the Cleveland Indians.

GTM 74

GTM Finance Education Start-ups 74

SaaStr

AUGUST 7, 2021

Daniel Kahn, Global Open Finance Lead @ Plaid. Mariela Towers, Head of Marketing @ BEE. Hamshy Raveendran, Head of Product Management and Go To Market @ Samsung. Brooke Jutzi , VP Finance @ TIMIA Capital. Daniel Kahn, Global Open Finance Lead @ Plaid. Mariela Towers, Head of Marketing @ BEE.

Real Estate 107

Real Estate Finance GTM Territory 107

Hubspot

AUGUST 14, 2020

It's key to securing financing, documenting your business model, outlining your financial projections, and turning that nugget of a business idea into a reality. Business plans outline a company's go-to-market strategy, financial projections, market research, business purpose, and mission. Business Plan Template.

Finance 101

Finance Start-ups Go To Market Follow-up 101

SaaStr

NOVEMBER 23, 2022

It’s up to the CRO to keep a company’s marketing and product strategy in the kind of lockstep that drives it to produce the revenue it needs. For example, over the years, Angolia’s go-to-market strategy has tied together every part of its company, from finance to legal. . The life of a CRO is all about results.

Drivers/motivators 115

Drivers/motivators Trust Legal Finance 115

SaaStr

DECEMBER 16, 2022

Rippling positioned itself as an all-in-one solution for employee management across HR, IT, and finance. You have to invest a lot of time to get a channel going, to get referrals, to acquire customers…and then work on customer satisfaction. Scaling your go-to-market efforts.

Niche 92

Niche Price Drivers/motivators Finance 92

SaaStr

JUNE 13, 2021

Fast forward to today, and Qualtrics is now worth $20B and CEO Zig Serafin joined us to share his lessons in scaling with Julia Laroche, Correspondent at Yahoo Finance. 4 The architecture of your technology should complement your go-to-market model. Your technology must be able to support your sales and marketing approach.

Growth 74

Growth Finance B2B Technology 74

Martech

APRIL 19, 2023

Applications of decision intelligence DI applies to various decision-making problems, such as resource allocation, risk management, strategic planning, and, yes, marketing. I’ve used it in developing systems and platforms for complex energy, finance, policy, and marketing decisions.

Strategize 112

Strategize GTM Healthcare Strategic planning 112

SaaStr

JULY 20, 2022

Accelerating on a go to market expansion too rapidly can cripple a business’s momentum. How can founders and executive leaders avoid falling victim to the pitfalls of premature go-to-market acceleration? Hire according to empirical indicators, not the financing plan. a company will hire rapidly to achieve scale.

GTM 82

GTM Cross-sell Finance Growth 82

SaaStr

MARCH 31, 2022

Rico Mallozzi: So marketplaces are fundamentally changing, go to market motions for a lot of enterprise technology companies. And with that being said, today we’re going to discuss how you assess that, how you become successful on these. You need to get those transactions to kind of get that high velocity movement going.

Cross-sell 85

Cross-sell Finance Strategize Technology 85

Salesforce

JANUARY 27, 2023

and risk mitigation strategy in case the idea doesn’t pan out Present the business case in the most effective way possible, including targeting the business case to your audience; i.e., what does this mean specifically for marketing, sales, finance, etc.?

Technology 98

Technology Technology Minimum Viable Product Angle 98

Sales Hacker

MARCH 23, 2021

You’ll learn new go-to-market strategies, get deeper funnel insides, and actual takeaways for your entire organization from revenue leaders at high-growth startups and Fortune 500 companies. Look at major professions, like law, finance, or medicine. In the sales profession, we got nothing.

Finance 100

Finance Education Sales Start-ups 100

Salesforce

AUGUST 24, 2021

The research surveyed executives, team managers, and individual contributors across marketing, sales, commerce, service, finance, and IT. With enhanced workforce resiliency, executives can more easily adapt go-to-market strategies to pivot during times of change or uncertainty. CRM isn’t just for sales and service teams.

CRM 98

CRM Finance Customer Relationship Management Technology 98

SaaStr

AUGUST 5, 2021

With garage-dwellers the product-market fit is still questionable. High-rollers seek growth, as long as the go-to-market part of their P&L is finding efficiency. Product, engineering, marketing, finance, and sales need to be knitted together in order to figure out what the customers wants and how to sell it. .

Up-sell 103

Up-sell Sell Finance Price 103

SalesLoft

APRIL 25, 2024

Join us live as go-to-market experts share their best advice and insights from the frontlines of revenue — with tactics you can immediately implement at your organization. Even to a degree with marketing and finance. If revenue pros are thinking it, we’re saying it.

Engineering 52

Engineering Sales Education Finance 52

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Study “market share capture” strategies and how to finance them.

GTM 111

GTM Market share Growth Technology 111

SaaStr

FEBRUARY 1, 2024

Enterprise has a budget owner, influencer, decisionmaker, and finance person to sign off. You have multiple personas, and all of a sudden, you’re confronted with figuring out what the marketing strategy needs to look like for this kind of Enterprise audience. Marketing strategies must adapt to handle this complexity.

GTM 83

GTM Growth Education Strategic planning 83

Salesforce

OCTOBER 12, 2021

They see how all departments can drive revenue for the company; those departments can include sales, marketing, customer success, and finance. The Great Resignation is a real thing, and rewarding go-to-market vice presidents (VPs) with an expanded role is a great way to get people in the door and keep them there.

Gaming 98

Gaming Cross-sell Sales Finance 98

Hubspot

JANUARY 25, 2019

Openview works with companies of all kinds to help with their expansion stage and go-to-market strategy. A venture capital funding is a financing event where the lead investor is a venture fund. Having a venture fund lead your financing round dramatically increases the speed and likelihood of closing the round.

Territory 79

Territory Finance Healthcare Negotiate 79

SaaStr

APRIL 7, 2022

I can give you marketing examples about how robots are sitting on my laptop and then in the cloud doing work for us that we hate doing, the work that is done in a contact center or in an airline or work that’s done in your finance business. We’ve really managed to keep that. We do think about, we do things we think about.

Finance 106

Finance Government Growth Start-ups 106

SaaStr

FEBRUARY 14, 2023

Burn Multiples Showcase Efficiency Why do burn multiples matter in today’s market? Lower burn multiples could signal a good measure of product market fit and go-to-market fit because if you’re getting a lot of ARR for how much you’re burning on sales and marketing, you’re doing something right. 5x is best.

Profit margin 89

Profit margin Drivers/motivators Cross-sell Growth 89

Martech

JUNE 28, 2022

And it should be emphasized that B2B teams and marketers have begun their transformation as marketing works across their entire company to play a more proactive role in all revenue and customer generation aspects. Drive the shift from push to pull marketing.

B2B 99

B2B GTM Cross-sell High impact 99

Hubspot

JUNE 8, 2021

Account Manager: Employers are looking for people with a bachelor's degree in business, finance, communications, marketing, or economics. Account Executive: A bachelor's degree in marketing, business, or another relevant field is required for this role, as well as proficient computer skills and experience in sales and customer service.

Commission 77

Commission Territory Finance Inside sales 77

Sales Hacker

MAY 4, 2021

The human condition behind marketing [11:00]. Founding a personal finance blog [14:15]. market [16:42]. Before we go to the interview, I’d be remiss not to tell you about Unleashed 2021. Founding a personal finance blog [14:15]. We’re on iTunes. And on Stitcher. Show Agenda and Timestamps.

Finance 58

Finance A/B testing Start-ups Negotiate 58

SaaStr

JUNE 17, 2023

Entrepreneurs have been compelled to adjust their approaches and search for other methods of financing their companies in light of the modifications. Investors have become more cautious due to economic uncertainties, leading to decreased funding for many startups.

Growth 91

Growth E-commerce Profit margin Strategize 91

Heinz Marketing

NOVEMBER 26, 2021

To sum it up, a great data intelligence platform provides “ both the data and technology you need to create a more cohesive go-to-market strategy from start to finish.” And while there are various Data Intelligence Platforms on the market, my favorite—and the one I have the most experience with—is ZoomInfo. Funding Investors.

CRM 109

CRM Contact Campaign B2C 109

SaaStr

JANUARY 6, 2023

“Go-to-market innovation today is significantly undervalued.” However, you should spend a similar amount of time on how you can innovate in your go-to-market team. Of course, product innovation is very important, but we often forget how important going to market innovation is.

Legal 52

Legal Prospecting Customers Contract 52

SaaStr

JANUARY 24, 2020

Still over 10,000 attendees haven’t picked sessions yet so this list will certainly change by March 10, but for fun, here are the 20 Hottest Sessions at 2020 Annual, at least right now: Masterclass: The Top 10 Pitfalls in SaaS Go-To-Market with Mark Roberge. Mar 11, 1:15pm – 1:55pm. Mar 10, 1:15pm – 1:55pm.

Finance 79

Finance Growth Pipeline Launch 79

Salesforce

SEPTEMBER 27, 2021

Everyone in the extended sales team from finance to legal to go-to-market had a part to play. Slack didn’t just provide cross-functional visibility among internal stakeholders, it enabled them to roll up their sleeves and do the nimble, careful work of closing the deal together.

Closing 98

Closing Contract Legal Cross-sell 98

Sales Hacker

JANUARY 20, 2022

An investment in sales coaching has a top-line impact that increases key metrics 5 to 25% for revenue teams across finance, energy, logistics, and SaaS. Best-of-breed solutions allow you to deliver effective KPI accountability among your go-to-market team and powerful recognition to drive behavior and success.

Territory 99

Territory Sales Finance Drivers/motivators 99