Martech

OCTOBER 18, 2023

One Optimizely executive described their go-to-market as “ threading the needle.” Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. In fdact, we’ve invested more in it since we’ve seen so much growth.”

Government 127

Government Gaming Start-ups User Experience 127

Heinz Marketing

MARCH 25, 2019

From afar, it’s also been really, really exciting to watch the growth of Sales for Life , how you have emerged as the leading voice in the digital sales world. Talk a little bit about what that growth has been like, because you’ve been growing a business while also really leading a movement on the digital sales front.

Pipeline 70

Pipeline Sales Up-sell Territory 70

Sales Hacker

OCTOBER 7, 2021

She holds a BS in Chemical Engineering from the University of Texas at Austin and lives in Los Altos, California with her two children. Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Heinz Marketing

MAY 13, 2019

So I think I’ve been in the marketing space a long time and always had my partner in crime sales right alongside. But when you look at go-to-market today, it’s just very fragmented. So they see the value of having all the go-to-market teams sit under the same leader. There’s fragmented teams.

Pipeline 50

Pipeline Objectives and Key Results Sales B2B 50

SaaStr

MAY 27, 2020

First of all, in the last four weeks, more jobs have been lost in our country than exists in total in California or Texas. California employees about 17 million people, Texas about 15 million. As one of my mentors used to say, in a strong market, even turkeys can fly. And growth matters. In a way, you have an advantage.

Finance 76

Finance Government Price Contract 76

SaaStr

JUNE 28, 2019

Common go-to-market myths and lessons. They are profit, cash, growth, and market share. David Skok: Well the answer is that if your growth rate was lower than you expected it to be, you need to dive deeper, drill down to figure out why. If we look at our growth rate, well that’s really funnel metrics.

Price 45

Price Cross-sell Up-sell Start-ups 45

Salesforce

MAY 2, 2022

This year, we’re adding 13 new names to our top-tier cohort, featuring experts in go-to-market strategies, diversity and inclusion, mental health, productivity, and revenue growth in our digital-first world. But don’t let that limit your growth. These are the future-makers in sales. Follow her on LinkedIn.

Gaming 98

Gaming GTM Consult Sales 98

SaaStr

APRIL 7, 2022

Luciana: Last year the growth was also meaningful. What is your philosophy around growth if you have one? Unless you just go every day and try to do your best and survive. Growth for us is about massive scaling and hiring. You don’t typically go into Japan and drive huge growth fast, right?

Finance 103

Finance Government Growth Start-ups 103

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90