SaaStr

AUGUST 20, 2020

As for Kyle, prior to Figma he spent over 5 years at Dropbox achieving some incredible milestones including launching and scaling the Austin, Texas office from 3 to 80 people and being responsible for growing Dropbox’s leading partner ecosystem. But when you land in Austin, Texas, it’s a very different tech ecosystem.

Sales 81

Sales Price Quota Start-ups 81

Martech

OCTOBER 18, 2023

One Optimizely executive described their go-to-market as “ threading the needle.” Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. On the one hand, he explained, it was essential to offer customers what they want and need.

Government 119

Government Gaming Start-ups User Experience 119

Martech

OCTOBER 19, 2023

One Optimizely executive described their go-to-market as “ threading the needle.” Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. On the one hand, he explained, it was essential to offer customers what they want and need.

Government 103

Government Gaming Start-ups User Experience 103

Heinz Marketing

JUNE 3, 2019

Phil: One of the big ones that I’m seeing is something we call digital sales transformation and I know a lot of people are talking about that, but I don’t think a lot of sales leaders know what that really means or how to actually go about transforming their organizations.

Pipeline 55

Pipeline Sales Objectives and Key Results B2B 55

Heinz Marketing

SEPTEMBER 6, 2021

I want to get into what you’ve done in Newsela, but I mean, let’s talk about public versus private sector marketing and go-to-market in general. How big of a shift was it to go from commercial to public sector? What were some of the biggest pivots you saw in differences in your go-to-market strategy?

Pipeline 90

Pipeline Sales Up-sell Government 90

A Sales Guy

AUGUST 16, 2016

I’m a crazy dude so I’m going to go rogue here for a second but before the gorilla did his crazy stuff all that was all over the internet was this transgender bathroom s**t, and I’m in Texas too. How do they go to market? I love this. Are you kidding me. It’s Dallas. How are people doing it?

Up-sell 64

Up-sell Start-ups Clients Trust 64

Heinz Marketing

MAY 13, 2019

So I think I’ve been in the marketing space a long time and always had my partner in crime sales right alongside. But when you look at go-to-market today, it’s just very fragmented. So they see the value of having all the go-to-market teams sit under the same leader. There’s fragmented teams.

Pipeline 48

Pipeline Objectives and Key Results Sales B2B 48

Heinz Marketing

MARCH 25, 2019

Social selling just means the usage of social media platforms within a sales go to market strategy or a sales process. So think of it as a series of sales plays that are intertwined into a go to market. As you and I were just talking about, the growth trajectory of that term, social selling. Phone, email.

Pipeline 64

Pipeline Sales Up-sell Territory 64

SaaStr

MAY 27, 2020

First of all, in the last four weeks, more jobs have been lost in our country than exists in total in California or Texas. California employees about 17 million people, Texas about 15 million. As one of my mentors used to say, in a strong market, even turkeys can fly. So let’s put 22 million into perspective.

Finance 81

Finance Government Price Contract 81

SaaStr

JUNE 28, 2019

Common go-to-market myths and lessons. ” How do you respond to the common VC statement of, Ah, such small ACVs, the difficulty with the go to market? It’s like I was not going after the enterprise and half the time you start with an enterprise in a department or some small organization within that, right?

Price 47

Price Cross-sell Up-sell Start-ups 47

Salesforce

MAY 2, 2022

This year, we’re adding 13 new names to our top-tier cohort, featuring experts in go-to-market strategies, diversity and inclusion, mental health, productivity, and revenue growth in our digital-first world. Sales Development Representative Leader, Airtable and Co-Host/Co-Founder, Women in Sales Club, Austin, Texas.

Gaming 98

Gaming GTM Consult Sales 98

Sales Hacker

OCTOBER 7, 2021

She holds a BS in Chemical Engineering from the University of Texas at Austin and lives in Los Altos, California with her two children. Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

SaaStr

APRIL 7, 2022

I have a lead development team in Austin, Texas and in Bucharest, we have the salespeople and our customer success in offices all around local and closer to customers. We actually think it’s about where the customers are when it comes to our sales and customer success and then where our product development center should be.

Finance 105

Finance Government Growth Start-ups 105