Heinz Marketing

JUNE 3, 2019

Phil: I would say from a sales perspective in terms of marketing, how do marketing really get that seat at the table? Really what it comes down to is you need to reorient your entire go-to-market model based on allowing your organization to sell the way buyers want to buy and that sounds very fundamental and it is.

Pipeline 57

Pipeline Sales Objectives and Key Results B2B 57

SaaStr

AUGUST 20, 2020

As for Kyle, prior to Figma he spent over 5 years at Dropbox achieving some incredible milestones including launching and scaling the Austin, Texas office from 3 to 80 people and being responsible for growing Dropbox’s leading partner ecosystem. But when you land in Austin, Texas, it’s a very different tech ecosystem.

Sales 76

Sales Price Quota Start-ups 76

Heinz Marketing

SEPTEMBER 6, 2021

I want to get into what you’ve done in Newsela, but I mean, let’s talk about public versus private sector marketing and go-to-market in general. How big of a shift was it to go from commercial to public sector? What were some of the biggest pivots you saw in differences in your go-to-market strategy?

Pipeline 101

Pipeline Sales Up-sell Government 101

SaaStr

MAY 27, 2020

Maybe you want to launch a business. First of all, in the last four weeks, more jobs have been lost in our country than exists in total in California or Texas. California employees about 17 million people, Texas about 15 million. Well, in a booming market, executives are paid to innovate. It all begins with an idea.

Finance 76

Finance Government Price Contract 76

SaaStr

JUNE 28, 2019

Common go-to-market myths and lessons. ” How do you respond to the common VC statement of, Ah, such small ACVs, the difficulty with the go to market? It’s like I was not going after the enterprise and half the time you start with an enterprise in a department or some small organization within that, right?

Price 45

Price Cross-sell Up-sell Start-ups 45

Sales Hacker

OCTOBER 7, 2021

She holds a BS in Chemical Engineering from the University of Texas at Austin and lives in Los Altos, California with her two children. Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

ConversionXL

JUNE 19, 2019

Product lifecycle marketing does the following: Ensures you’re operationalizing in the right context. Follow the go-to-market strategy using the Google Sprint structure: Research: ask the experts, competitive research. Launch: set the campaign live. Jeff Bullas: “Influencer Marketing: Trend, Fad, or Fiction?

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90