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Governing AI: What part should marketing play?

Martech

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. Here I look at marketing’s responsibility for AI governance. So, what is AI governance? The stringency of the governance is highly dependent on industry.

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Create an Effective Governance Policy for Open-Source Software

Smarter With Gartner

Effective, cross-organizational governance policies can help organizations proactively manage these issues. Governance policies and processes are key to protecting your organization from these risks, and to ensure the longevity of the software products your teams build,” says Anne Thomas , Distinguished VP Analyst, Gartner.

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TikTok warns ‘predetermined’ vote on U.S. ban will ‘damage millions of businesses’

Search Engine Land

House of Representatives will vote on legislation that gives TikTok’s owner, China’s ByteDance, six months to divest the app. The government is attempting to strip 170 million Americans of their Constitutional right to free expression.” TikTok accused U.S. Next week, the U.S. What TikTok is saying. ” Reaction.

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Joe Biden supports bill to ban TikTok in the U.S.

Search Engine Land

The House of Representatives will vote this week on a legislation giving TikTok’s owner, China’s ByteDance, six months to divest the app. Amid security concerns, President Biden banned almost four million federal government employee from using TikTok on government devices. affecting its 150 million users.

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Google updates Merchant Center product data specifications

Search Engine Land

Adding the attribute helps Google to accurately represent the benefits of your loyalty program (as configured on Merchant Center) across Google properties. Updated guidance on the inclusion of government-imposed fees in the shipping [shipping] attribute s: Google is updating its guidance around the usage of the shipping attribute.

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Data Governance: Salesforce Objects in a Lead-to-Cash Process

Sales Hacker

Data Governance & Salesforce Objects. In reality, salespeople today are technologically adept and spend up to 30% of their time dealing with the results of inconsistent data governance. Remember, a lead represents a moment in time as well as customer information, so it is a transactional object. Why bother?

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The power of metadata: An introduction for DAM users

Martech

Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. Metadata aids in uncovering essential facts, while governance ensures trustworthy content management, encompassing creation, usage and distribution within organizations. Add text description.