Heinz Marketing
MAY 3, 2018
This week I’m excited to feature Dara Schulenberg , Manager, Global Channel Marketing Programs at Riverbed Technology. Listen more than you speak, plus focus on asking high-impact questions to challenge assumptions and unleash innovation. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
Hubspot
JANUARY 7, 2013
There's no doubt about this kind of lead nurturing's benefits: according to Econsultancy , 68% of marketers say personalization based on behavioral data has a high impact on ROI, and 74% say it has a high impact on engagement. Lead nurturing doesn’t have to be difficult. 1) Segment your lists. How real marketers did it.
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Heinz Marketing
SEPTEMBER 6, 2021
I learned very, very quickly that selling in Texas is very different from selling in Florida, from selling in California, from selling in New York, so you have a bunch of mini-markets going on in the United States, that’s one thing. And, schools were highly impacted. The first thing is that the United States is not one market.
Sales Hacker
OCTOBER 7, 2021
A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. She holds a BS in Chemical Engineering from the University of Texas at Austin and lives in Los Altos, California with her two children. Hang Black. Rachael Rohn.
ConversionXL
APRIL 12, 2017
Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Crappy or outdated technology. Impact of the right goals. How do you achieve high impact goals? People began arriving in sunny San Antonio… Made it to San Antonio!
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