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Theresa Kushner: Spotlight on the expert

Martech

Q: You’ve seen a lot of changes in the technology space in the course of your career? So I started looking and I interviewed with a company called Texas Instruments which was looking for people for the merchandising department. ” At Texas Instruments, I started as a writer in the educational merchandising division.

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Feds finally file anti-monopoly suit over Google’s adtech

Martech

“Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the lawsuit says. Why we care.

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Google sued for allegedly stealing content, data to train AI products

Search Engine Land

Marketers are widely being encouraged to embrace AI and implement technologies such as ChatGPT and Bard into their strategies. Been using this private property to train its AI technology, including its chatbot, Bard. Why we care. What has Google allegedly done? Who is suing Google?

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5 Dreamforce Sessions Data Leaders Don’t Want to Miss

Salesforce

You’ll learn actionable steps to lay the foundation for a thriving data culture in your business — just as the Texas Rangers baseball organization did. Get firsthand insights from Greg Beltzer, head of technology with RBC Wealth Management, and Joe Taylor, senior vice president of strategy and analytics for Live Nation.

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Generative AI faces more regulatory and legal challenges

Martech

With creative workers across the board, including marketers, looking to a future of generative AI-powered content creation, some of the highest profile vendors of the disruptive technology are facing regulatory inspection and at least one lawsuit. Been using this private property to train its AI technology, including its chatbot, Bard.

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Data and AI ignite real-time customer conversations and tangible business results by Cynthia Ramsaran

Search Engine Land

He holds an MBA in Management from the Texas McCombs School of Business and a BBA in Economics/International Business from Baylor University. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

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How live clienteling is helping Lucchese sell more cowboy boots

Martech

The company was founded in San Antonio, Texas in 1883 by Italian immigrant Salvatore Lucchese and his brothers. . Lucchese currently has 14 brick and mortar stores, all of which are in Texas, but their boots are in demand across the entire US. Lucchese is the most successful maker of cowboy boots in America.

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