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Natalie Jackson: Spotlight on the Expert

Martech

When email expert Natalie Jackson took the leap from publishing into marketing technology, she took advantage of the professional thought leadership available to her in Kansas City, Missouri. This then led to another job at a small technology company, in Kansas City, where they hired me as a writer. Can you figure it out?

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Problem Solving with Jay Hammans

criteria for success

H e has extensive experience in sales and sales leadership, and he is currently based near Wichita, Kansas. . He has extensive experience in sales and sales leadership, and he is currently based near Wichita, Kansas. […] We hope you enjoy this episode! Embracing curiosity and learning from others.

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Super Bowl commercials and strategies to watch for

Martech

While the game on the big screen will bring new glory to either the Kansas City Chiefs or the San Francisco 49ers, the fan experience — and all those commercials — will bring nostalgia and interactive delight to digital consumers. However, even though they love her in Kansas City, she runs second to her beau when it comes to advertising.

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5 Super Bowl LVIII takeaways for marketers

Martech

As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas.

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This Exhortation to Undergrad Sales Students Applies to All of Us!

Mike Weinberg

The student leaders in the phenomenal sales program at Kansas State University (read about it in Chapter 11 of Sales Truth) asked me to lead a session covering “How to Get Your First Promotion.” It was a great request that forced me to reflect back on the early days of my career and others’ successful careers […].

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“We Aren’t In Kansas Anymore, Dorothy”

Partners in Excellence

If anyone has doubts about how much professional selling is changing, download and read Mike Schultz and John Doerr’s report, What Sales Winners Do Differently. Mike and John were curious about the buyer’s perspective.

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Analytics software delivers data, standards deliver insights

Martech

It may be fascinating that 40% of your customers come from Kansas, but how does that help your business? For example, if 40% of your customers come from Kansas, what does that mean? Marketing teams have access to an unprecedented amount of data and customer insights, but too many aren’t actionable or useful. Is that good or bad?