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5 Super Bowl LVIII takeaways for marketers

Martech

As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), B2B brands like Salesforce also listen closely to social media.) Being close to the action pays off Celebrities and brands proved the Super Bowl was still a vital springboard for gaining cultural awareness.

Gambling 118
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Effective Execution Through Sales Playbooks

Sales Pop!

All that said, the Kansas City Chiefs once again sit at the top of the mountain and talk of a KC dynasty is everywhere. Super Bowl LVIII is now history. The hype is dying down, the NFL offseason has begun and thankfully, Taylor Swift has returned to singing. Well said and clearly sales-focused.

Sales 59
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“We Aren’t In Kansas Anymore” Going Global

Partners in Excellence

If you can, have a senior executive in your company live in the region for a period of time, get close to your new customers! Make sure you get great partners, but stay actively involved in developing, implementing, and executing the strategies you have established for the new region.

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Who won: Measuring the most effective Super Bowl 2024 Ads

Search Engine Land

The Kansas City Chiefs beat the San Francisco 49ers in a thrilling game with a final score of 25-22. Now, General Motors had many other problems, so it filed for bankruptcy in 2009 and closed several brands, including Pontiac, Saturn, and Hummer. This year’s Super Bowl LVIII was watched by a record 123.4 million viewers.

Gaming 112
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MGID’s Ukraine operations continue despite the bombs

Martech

“Today we operate in 276 countries and have physical offices in 11 countries with close to 1,000 employees,” said Korsunsky. It’s like California fighting with Kansas, for example. A decentralized model. Founded in 2007, MGID is one of the oldest platforms of its kind. It makes no sense.”

Territory 108
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Gap Selling Delivers BIG Results

A Sales Guy

I have to say that your book literally closed a gap in my career and way of thinking. Eric got an early copy of Gap Selling and has had just about a year to measure it’s effects. Hi Keenan, First of all, thank you for allowing me to be an early reader and adopter of your GAP Selling methodology.

Sell 88
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Do Your Sellers Know How To Converse With Your Customers?

Partners in Excellence

Recently, I had the privilege to have lunch with two close friends–and great thinkers on Sales Enablement, Sheevaun Thatcher and Kelly Griffith (Kelly and I actually had a few chuckles around how I pronounce things so incorrectly, but she’s Australian… ). The post Do Your Sellers Know How To Converse With Your Customers?