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A Guide to Fair Inflation Pricing

Hubspot

Obviously, that figure has massive implications for businesses of all sizes, and several business owners are faced with a question that's every bit as uncomfortable as it is pressing: What do we do about our prices? Tips for Fair Inflation-Driven Pricing. Comprehensively reevaluate your pricing strategy.

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5 Interesting Learnings from HubSpot at $2.4 Billion in ARR

SaaStr

market cap, growth is still strong at 24%, and it’s now becoming very, very profitable. Despite raising prices and selling more products, HubSpot ACV is basically flat at $11,365. Clearly, even SMBs are working to moderate spend, even as vendors increase pricing. It has a $32 Billion (!) 5 Interesting Learnings: #1.

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The Plain English Guide to Dynamic Pricing

Hubspot

You check flight prices for your preferred dates, and they're just expensive enough to make you think twice, so you decide to sleep on it. The next day, you look again — only to see that those borderline-too-much prices aren't so borderline anymore. They've surged out of your price range as the flight filled up.

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Understanding How Does a Digital Marketing Agency Make Money

Lead Fuze

In this blog post, we’ll explore the various pricing models used by digital marketing agencies – from hourly rates to value-based approaches – and how balancing revenue with business expenses can affect an agency’s financial health, as well as strategic partnerships for lead acquisition and revenue generation.

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5 Interesting Learnings from AppFolio at $660,000,000 in “ARR”

SaaStr

market cap (11x) – Growing 29% a year — efficiently – Only 30% of revenue from software, rest payments + services – 20% Free Cash Flow, 16% non-GAAP margins – Frozen… pic.twitter.com/8PLvYP1JRz — Jason ✨Be Kind✨ Lemkin  ?? jasonlk) November 15, 2023 And its stock is up 87% this year!

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PSA campaign gets impressive results from new adtech

Martech

Other results included 17% increase in likelihood to recommend; 23% among 18-34 year olds Two-thirds of viewers had a positive response to the creative — 8 percentage points above non-profit campaign benchmarks. In-Video is priced on a rate card CPM basis. Dig deeper: CTV viewing hours rise 21% Why we care.

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PPC is a tough game – you have to accept it

Search Engine Land

The law of diminishing returns In economics, the law of diminishing returns states that as an organization increases its investment in a specific area, the rate of profit generated by that investment will eventually reach a point where it cannot continue to rise, assuming that all other variables remain constant. Why is this the case?

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