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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Image source.

Growth 113
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Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

I also believe that many organizations, over time, have over rotated on demand, on getting new logos, where it’s a lot more productive and profitable to focus on your existing customers, growing them and turning them into advocates and promoters of your brand. I’m a big believer in cross-functional alignment. Alan : Sure.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

High-Profit Prospecting. Hire Right, Higher Profits. It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results.

Sales 141
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How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

And of course, a strong sales comp plan needs to motivate reps to hit goals that grow the company while still maintaining a profit margin. Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1. Impact of recoverable vs. non-recoverable draw. Recoverable draw.

SQL 102
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The Ultimate Guide to Sales Metrics: What to Track, How to Track It, & Why

Hubspot

Number of referral requests. Ramp-up = amount of time spent in training + average sales cycle length + X. X is based on the salesperson’s experience: The more they have, the smaller this number is. It represents how much money you need to spend to acquire a non-customer, like a lead, a free trial, a registration, or a user.

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Six Lessons on How to Build a Platform that Fuels an Ecosystem with Plaid (Video + Transcript)

SaaStr

Lending Club was an early customer of ours and Lending Club was directly competitive with the banks and the banks didn’t love the fact that we were enabling Lending Club to make loans, enabling Lending Club to steal their profit. From referrals from one developer to another. Zach : Sure. So, quickly, how do you make money?

Finance 60
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SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

I look at my experience through those companies, and I learned a lot about enterprise software sales, about buying patterns, about functions like product management and product marketing, and how they fit into a well functioning and operating company. I think in our space, you could certainly build a large profitable services business.