Martech

MARCH 11, 2024

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. With this update, organization details are now part of the accounts list in the Admin API, creating a direct connection between the existing Admin API and the new Google Marketing Platform Admin API. Why we care. Accessibility.

Launch 98

Launch Campaign Service Process 98

Search Engine Land

MARCH 20, 2024

As businesses move their advertising budgets away from traditional TV to digital video platforms, TV networks are feeling the impact. These platforms also provide advanced targeting, interactive features, and real-time analytics, making them competitive choices for marketers aiming to reach their target audiences efficiently. .”

Territory 95

Territory Launch Technology Technology 95

Search Engine Land

MARCH 11, 2024

Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. With this update, organization details are now part of the accounts list in the Admin API, creating a direct connection between the existing Admin API and the new Google Marketing Platform Admin API. Why we care. Accessibility.

Launch 97

Launch Campaign Service Process 97

Martech

FEBRUARY 14, 2024

AI rides to the rescue Identity resolution platforms manage the process and maintain databases (aka identity graphs) of persistent individual and/or household profiles based on multiple first-, second- and third-party data sources. The post How AI is making identity resolution platforms more effective appeared first on MarTech.

Technology 109

Technology Technology Networking Process 109

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now. The post How AI-powered features are revolutionizing marketing automation platforms appeared first on MarTech.

Campaign 122

Campaign Consult Prospecting Technology 122

Martech

MARCH 6, 2024

Are you searching for the right marketing automation platform to help scale your marketing efforts? That’s why we’ve just published our fully updated guide to the top marketing automation platforms on the market. Compare 11 top marketing automation platforms appeared first on MarTech.

Drivers/motivators 94

Drivers/motivators Process 94

Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. For more detailed information and additional questions to ask, you can refer to the post on martech.org titled “ 30 questions to ask a digital events platform vendor. Get MarTech!

Strategize 108

Strategize Technology Technology Lead generation 108

Martech

JANUARY 17, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report.

Customers 94

Customers Campaign Process Technology 94

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. These platforms enable users to set and manage their consent preferences for data processing activities, such as marketing or profiling.

Legal 110

Legal User Experience Trust Process 110

Martech

FEBRUARY 1, 2024

Corporate gifting platform Sendoso announced it acquired Alyce , combining two of the biggest players in the corporate gifting platform space. There will be no immediate changes to either platform, Kris Rudeegraap, CEO of Sendoso, said in the statement. Alyce will operate as Alyce by Sendoso in the immediate future. Get MarTech!

Prospecting 98

Prospecting Process Customers Sales 98

Martech

DECEMBER 14, 2023

Today, Salesforce announced significant updates to its Einstein 1 Platform that will unify business data to help inform AI prompts for those who use the Einstein Copilot AI assistant. Both structured and unstructured business data will be unified by the newly-announced Data Cloud Vector Database, which will be built into Einstein 1 Platform.

CRM 107

CRM Service Clients Technology 107

Search Engine Land

APRIL 19, 2023

MarTech’s “ Email Marketing Platforms: A Marketer’s Guide “ examines the current market for enterprise email marketing platforms and the considerations involved in implementing them. The post Compare 11 top email marketing platforms appeared first on Search Engine Land.

Price 97

Price Campaign Engineering Customers 97

Martech

JANUARY 31, 2023

Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Conversion optimization platform functionality typically includes: A/B and multivariate testing. Server-side experimentation.

Conversion 99

Conversion A/B testing B2B Campaign 99

Search Engine Land

NOVEMBER 15, 2022

Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. Ready to help your organization choose the SEO platform that is the right fit for your business needs and goals? Complete the form below to get your copy. Can’t see the form?

Price 86

Price Campaign Engineering Technology 86

Search Engine Land

NOVEMBER 6, 2023

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. However, website migrations come with considerable SEO risks.

CTR 117

CTR UX User Experience Engineering 117

Martech

APRIL 25, 2023

Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication.

B2B 100

B2B Customers 100

Martech

APRIL 5, 2023

An identity resolution platform is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Why are these platforms important? Proprietary identity graph. Client ownership of first-party data.

Government 100

Government Follow-up Clients Technology 100

Sales Pop!

JANUARY 21, 2023

How deeply do you evaluate your company’s preferences when selecting a platform or system? Not Done Overnight For a company, selecting a platform or system takes time and effort. Selection of a system or platform requires digging deeper, and many don’t seem to want to do that anymore. What are the routes for the leads coming in?

CRM 98

CRM Pipeline Meeting Consult 98

Martech

NOVEMBER 14, 2023

Acquia kicked off the annual Engage conference by announcing a major acquisition and expansion of the company’s digital experience platform (DXP) based on the purchase. The Boston-based company is purchasing the website accessibility and optimization platform Monsido from CivicPlus, a provider of government technology solutions.

Government 79

Government Technology Technology Process 79

Martech

FEBRUARY 2, 2023

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. Dig deeper: What is a conversion optimization platform? Narrow your list of prospective vendors by evaluating their platforms based on your use cases. CDPs, marketing automation platforms, CRMs, DSPs, DAMs)?

Conversion 100

Conversion Contract Follow-up Account management 100

Martech

MARCH 21, 2023

That’s where data management platforms (DMPs) come in. This article looks at data management platforms in depth — what they are, why they are important, what they are used for and their future in a privacy-focused landscape. Table of contents What is a data management platform? Purchasing history. Website clicks.

Campaign 95

Campaign Pipeline Customers Service 95

Heinz Marketing

MARCH 28, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? I’d say that 90% of the clients we worked with had one of those traditional marketing automation platforms, and if they didn’t – they didn’t use marketing automation at all.

E-commerce 68

E-commerce Niche Real Estate Healthcare 68

Search Engine Land

NOVEMBER 9, 2023

Social platforms TikTok and Pinterest are some of the biggest search engines after Google. As we learn to navigate the dynamic world of AI, understand non-traditional search platforms, and build a broader range of marketing skills, we must also rethink how we define SEO success in this new world.

UX 112

UX User Experience Engineering CTR 112

ClickFunnels

NOVEMBER 15, 2021

The post Lead Generation Platforms Compared – Which Fits Your Needs? But how can you pick the right lead generation platform when there are so many options on the market? In fact, we have our own educational platform called FunnelFlix, which features content from some of the greatest business minds in the world.

Lead generation 166

Lead generation Price Up-sell Commission 166

Search Engine Land

JUNE 2, 2023

While it’s more expensive to work with YouTube creators, brands should work with them because the platform has high engagement metrics. Creators get a 50% engagement rate, on average, which beats all other platforms by far (TikTok and Instagram had a 3% and 2% engagement rate, respectively). More expensive, but. Why we care.

Campaign 93

Campaign Engineering Product Sell 93

Martech

MARCH 23, 2023

This is part one of a four-part series on AI’s infusion into marketing automation platforms. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders. In your inbox.

Campaign 111

Campaign CRM Follow-up Presentation 111

Martech

FEBRUARY 1, 2023

Conversion optimization platforms (COPs) enable marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Dig deeper: What is a conversion optimization platform? The post Does your company need a conversion optimization platform? Get MarTech!

Conversion 91

Conversion Technology Technology Meeting 91

Martech

MAY 11, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. platform, providing healthcare advertising agencies access to real-world insights about the lived experience, opinions, and sentiment of patients and healthcare professionals.

Healthcare 105

Healthcare Product Launch Technology 105

Martech

OCTOBER 25, 2022

Next month, Web3 tech company PolyientX will launch a platform designed to help creators without a coding background or knowledge of NFT technology deliver rewards to customers. There are plans to add further reward types and customization options following the platform’s release. Dig deeper: Salesforce launches pilot NFT cloud.

Launch 94

Launch Service Education Technology 94

Martech

APRIL 24, 2023

As of tomorrow, Microsoft Advertising and “ Smart Campaigns with Multi-platform will no longer support Twitter. ” The move comes four days before the social media platform will begin charging enterprise users at least $42,000 a month to access its API. Why we care. This wasn’t a cost-saving move by Microsoft. When it happened.

Campaign 96

Campaign Process Sales 96

Martech

OCTOBER 25, 2022

MarTech’s “Email Marketing Platforms: A Marketer’s Guide” examines the current market for enterprise email marketing platforms and the considerations involved in implementing them. If you are considering licensing a new enterprise email marketing platform, this report will help you make that decision.

Technology 94

Technology Technology Price Engineering 94

Search Engine Land

APRIL 19, 2023

Microsoft has just announced that as of April 25, 2023, Multi-platform Smart Campaigns will no longer support Twitter. The ability to schedule, create, or manage tweets or tweet drafts will be removed, and users will not be able to view their past tweets and engagement on the Microsoft Advertising platform. The announcement.

Campaign 90

Campaign Engineering Service 90

Martech

JANUARY 7, 2022

At CES, NBCUniversal announced the launch of NBCUnified, a first-party identity platform that pulls together consumer data from across the company’s wide-ranging touchpoints, including premium video content, e-commerce, sports, subscriptions and theme parks. Why we care.

Launch 104

Launch E-commerce Retail Entertainment 104

Martech

OCTOBER 26, 2021

Twilio, the customer communications service company, has announced the launch of a new component of its Customer Engagement Platform, Twilio Engage. The new offering is described by Twilio as a “growth automation platform.” For today’s marketers, automation platforms are often the center of the marketing stack.

Launch 96

Launch Campaign Engineering Growth 96