Search Engine Land

FEBRUARY 14, 2024

This article explores five key applications of AI in social media marketing and how brands, both big and small, are seeing tangible improvements from its adoption The AI advantage in social media AI tools are revolutionizing social media marketing, enabling marketers to analyze data for insights into consumer behavior and preferences.

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Campaign A/B testing Objectives and Key Results Appointment 115

Search Engine Land

MARCH 27, 2024

It delves into how Meridian leverages advanced techniques like hierarchical geo-level modeling, Bayesian methods and scenario analysis to offer actionable insights for cross-channel budget optimization and marketing strategy development. Meridian brings forth innovations that offer more precise and actionable insights, according to Google.

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Strategic planning Technique Drivers/motivators Territory 109

Martech

OCTOBER 6, 2023

However, some data analyst teams working within data visualization platforms still lack the expertise needed to understand marketing impact. Such knowledge gaps keep these powerful insights from being brought to light. These platform experts manage systems, data integration and campaign tracking. In your inbox.

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SQL Pipeline Education Campaign 133

Search Engine Land

NOVEMBER 28, 2023

The dashboard, Monetize Insights, is now available worldwide on the tech giant’s supply-side platform, Microsoft Monetize. Monetize Insights provides performance intelligence and capabilities, such as: Graphs and comparison charts that tell the full story of ad revenue performance. Why we care. Total revenue tab.

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Launch Drivers/motivators Price Up-sell 99

Search Engine Land

FEBRUARY 16, 2024

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. With new features and capabilities comes the ability to gain more granular insights into campaign performance allowing for better resource allocation of your advertising spend. See terms.

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Profit margin Promote Campaign Price 126

Martech

APRIL 4, 2024

The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption. All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. Enhanced forecast accuracy insights with AI Comparison.

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CRM Objectives and Key Results Contract Strategic planning 52

Martech

OCTOBER 31, 2023

GA4 was specifically designed to deal with privacy issues and address those flaws. GA4 collects and stores interactions with your website or your app as events, those events provide insights on what’s happening,” said Sharon Mostyn, speaking at The Martech Conference. Events, not sessions UA measured visits, not interactions.

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Promote Start-ups Price B2B 114

Martech

FEBRUARY 27, 2024

This burgeoning ecosystem, powered by content creators, influencers and the platforms that host their work, represents a significant shift in how value is created and consumed digitally. Tools and platforms that offer insights into audience overlap can be invaluable in this process.

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Heinz Marketing

JANUARY 24, 2024

In this blog, we dive into how big data is revolutionizing CRM strategies, offering businesses exceptional insights into customer behavior and preferences. Enter big data: characterized by its volume, variety, velocity, and validity, it’s an asset that, when effectively harnessed, can provide invaluable insights.

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CRM Customer Relationship Management Technique Technology 97

Search Engine Land

DECEMBER 6, 2023

Generative AI is revolutionizing SEO , especially for large websites dealing with complex technical challenges. Enhancing data analysis AI can be a valuable tool for understanding your audience, its search patterns and on-site behaviors – use these insights to evolve your SEO strategy. Get the daily newsletter search marketers rely on.

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Niche User Experience CTR Click Through Rate 129

Sales Hacker

MARCH 12, 2024

Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth (ELG) platform that helps companies use their partner ecosystems to generate leads, close deals, and grow faster. Prior to RJMetrics, Bob worked on the Investment Team of Insight Partners.

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GTM Growth Strategic partnership Strategize 96

Martech

FEBRUARY 7, 2024

HubSpot, of course, is one of many widely used platforms for marketing and sales. This combination allows for deeper insights into customer interactions, ensuring your emails are more effective and personalized. Take HubSpot and Lavender AI, for instance. When integrated with Lavender AI, it can transform your email communication.

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Technology Technology CRM Finance 124

Martech

OCTOBER 5, 2023

Outreach’ s AI Assist provides visibility into the status of sequences, meetings, and deals, and has generative AI features for meeting summarization, deal risk identification, and sequence content creation. LinkedIn ’s Accelerate uses AI to streamline ad creation and improve performance through data-driven insights and optimization.

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E-commerce Launch Meeting Service 113

The Lost Book of Sales

JANUARY 30, 2024

They're evolving from data repositories to insightful decision-making tools. Integrated Communication Platforms: Tools like Slack and Microsoft Teams have revolutionized team communication. Sales Enablement Platforms: Platforms like Highspot and Showpad go beyond simple content management.

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CRM Negotiate Sales Strategize 52

Partners in Excellence

MARCH 22, 2024

Two sentences that are so important, “It is imperative to gain as much insight from the customer and always ask the questions if you don’t know the answers. ” It is essential to establish a relationship based on the needs of the customer/client, not about securing the deal. .” Listen first, talk last.

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Sell Entertainment Pitch Trust 73

Search Engine Land

JANUARY 11, 2024

This area deals with understanding and analyzing the structure of sentences in a language, assisting machines to extract meaning from text. Social comments analysis Scrape customer-generated comments from platforms like YouTube, TikTok, X and Facebook. You can also analyze unstructured text through syntax analysis. the price).

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Objectives and Key Results Follow-up Start-ups Engineering 131

Martech

NOVEMBER 15, 2023

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. It’s driven by human perspective, contributing meaningful insights, offering fresh perspectives and challenging conventional wisdom. Industry-specific videos. Interviews and podcasts. LinkedIn posts.

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Angle Consult Trust Education 132

Martech

NOVEMBER 28, 2023

. “The 2023 holiday shopping season began with a lot of uncertainty, as consumers shifted their spending to services, while dealing with rising costs across different facets of their lives,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release. Online customers were up early to snag deals. Between 9 a.m.

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Sports Price Retail Sales 106

Salesforce

SEPTEMBER 19, 2023

Hello, data and insights. Get AI-driven insights that help you boost revenue Sell smarter with a revenue intelligence platform built into Sales Cloud. Speed up revenue growth with actionable intelligence and insightful visualizations to address pipeline gaps and hit forecasts. Bye-bye, intuition. Ready to dive in?

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Pipeline Cross-sell Finance Electricity 59

Martech

SEPTEMBER 6, 2023

AI Insights, which are analytics tools that use predictive AI to make recommendations and forecasts. Previously, “a lot of the AI we were using was predictive and provided more static insights and experiences. AI-powered deal management and forecasting that enables sales teams to better prioritize efforts and predict outcomes.

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CRM Sales Launch Prospecting 119

Search Engine Land

SEPTEMBER 6, 2023

Armed with an increasing amount of information from online and in-person opportunities, shoppers have indicated a willingness to wait for the best deal. Begin by harnessing Google Trends to gain insights into emerging product trends and shifts in consumer interests. Brings structure and clarity to campaigns across diverse platforms.

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Click Through Rate A/B testing Retail Strategize 133

SalesLoft

NOVEMBER 16, 2023

Each time your team records a sales call, you gain access to critical insights that improve handoffs, progress deals faster, and upskill reps. That means there’s a high probability that those insights are falling through the cracks. Yet surprisingly, most call recording solutions on the market don’t address this insight gap.

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Conversion Process Sales Strategize 52

Highspot

OCTOBER 31, 2023

Push the envelope of sales enablement by driving efficiency through AI, scaling coaching with actionable insights, tying enablement efforts to business results, unifying the sales tech stack, and engaging buyers with digital experiences. Prior to implementing Highspot, 70% of customers struggled with the lack of insight into seller actions.

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Strategize CRM Government Closing 72

Martech

AUGUST 26, 2021

Consumer intelligence company Talkwalker has acquired review management platform Reviewbox, expanding its capabilities to integrate e-commerce and user-generated content data with its extensive customer insights offerings. The company serves over 2,500 brands, including Delta and Whirlpool. Read next: The Tao of user-generated content.

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E-commerce Start-ups Product Customers 109

Search Engine Land

DECEMBER 11, 2023

LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers. In terms of trends, LinkedIn is now a more widely accepted platform in B2B ad portfolios, and companies are getting more sophisticated about how they use it. Business email address Subscribe Processing.

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B2B Gaming Clients CRM 118

Highspot

OCTOBER 3, 2023

TIP : Curate your tech stack to enable integrations, surface insights, and consolidate tools, so you can streamline your sales efforts and accelerate productivity. With a unified platform to equip, train, and coach reps and surface actionable insights, you can connect your enablement investments to revenue outcomes.

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Martech

OCTOBER 3, 2023

In that time, she’s seen a great deal of change in how customers do their banking, in corporate and personal accounts. We’re not selling products with digital ads, we’re selling a lot of insight and advice so that when that front-line agent calls or meets with them, they’re like ‘oh, you’re from Citizens.’”

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Martech

JANUARY 22, 2024

As a digital marketing agency, your team excels in creating compelling campaigns, enhancing their scalability and understanding platform dynamics for optimal cross-channel results. Foster collaboration, integration of data and insights RevOps teams thrive on data-driven decision-making.

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Clients Closing Objectives and Key Results SQL 106

Heinz Marketing

SEPTEMBER 24, 2023

PathFactory is a content engagement and analytics platform that helps B2B companies deliver personalized content experiences, optimize lead generation, and enhance content performance through data-driven insights. Sales Enablement In B2B, it’s crucial to provide sales teams with the right tools to close deals effectively.

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User Experience B2B Lead generation Campaign 113

Heinz Marketing

MARCH 31, 2024

Koala empowers businesses to deliver highly personalized experiences by arming them with profound insights into the preferences and intentions of their target accounts. Koala equips businesses with actionable insights derived from real-time intent data, enabling them to make strategic decisions backed by data rather than intuition.

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Growth CRM Strategize Consult 62

SalesLoft

JANUARY 16, 2024

Kristin and Sarah dive into the Salesloft platform to learn how it prioritizes sellers’ daily workflows, recommends follow-up timing and copy, provides AI-powered forecasting, flags potential issues with the buying committee, and orchestrates your deal cycles from start to finish so you never miss a target again. But that’s not all.

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Process GTM Objectives and Key Results Objection handling 52

SaaStr

NOVEMBER 21, 2023

It can generate a draft based on the context of the ticket, sales deal, marketing program you’re using, etc. Tip #3: Optimize Data Platforms with AI We have the ability to bring in large amounts of data, and the cost of processing and storage has dramatically reduced over the past 20 years. To optimize data platforms.

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X-functional UX User Experience Gaming 87

Heinz Marketing

MAY 31, 2023

In this blog, we will delve into the importance of sales enablement during challenging periods, exploring its benefits and providing actionable insights to help businesses thrive. Leverage data and analytics: Use data-driven insights to identify trends, monitor customer behaviors, and fine-tune sales strategies.

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B2B Objectives and Key Results Drivers/motivators Strategize 105

Highspot

MARCH 13, 2024

These tools transform communication with customers on websites and social media platforms. AI is a game-changer for everything sales does, from lead generation to customer engagement and closing deals. By using AI insights in sales, reps can better understand customer preferences and behaviors, helping them personalize their approach.

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Cross-sell Sales Pipeline Follow-up 52

Hubspot

NOVEMBER 22, 2023

It's a CRM (or Customer Relationship Management Platform). Effective Sales Integrations & Deal-Driving Hacks for Any CRM To amplify the power of your CRM and maximize the efficiency of your sales team, it's essential to integrate it with other effective sales tools. It's not that new or hard to access. What's this magic tool?

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Closing CRM Customer Relationship Management Pipeline 63

Sales Pop!

MAY 26, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. This alignment can help ensure that the sales team is equipped with the most effective and relevant content to help close deals. What is Sales Enablement?

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Objectives and Key Results Cross-sell Sales Strategize 98

Highspot

NOVEMBER 23, 2021

New integration enables sales teams to close more deals, faster. With these enhancements, reps gain a comprehensive view into buyer engagement and sales managers, enablement and product marketers have a scalable way to help reps replicate what’s working so they can close deals at a faster rate. SEATTLE, Nov.

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