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Reseller Pricing Program: Are You Undermining It with Any of These Mistakes?

TrackStreet

That reseller pricing program you’ve drafted and are now trying to enforce? You can’t build a strong brand in the marketplace, after all, if your retail partners are free to advertise your products for discount-bin prices or treat them as loss leaders to lure customers to their stores.

Price 40
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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

A high-level perspective It is not uncommon for a high-tech company to announce a modest shortfall in its quarterly projections and incur a 30 percent devaluation in stock price on the following day of trading. Every program must rely on some ongoing chain-reaction effects—what is usually called word of mouth.

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9 Reasons Your Marketing Agency's Retainers Aren't Bigger

Hubspot

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. When I started HubSpot's agency program, partnerships between martech companies and agencies was a pretty new idea. But, today, most of these companies have agency partner programs.

Clients 69
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Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

With technologies that facilitate search and easy price and product comparisons, a prospect and an order touch multiple points in the distribution channel for most products and services. . These applications are typically not mission-critical for customers and are sold at relatively low monthly subscription prices.

Retail 42