Sales Hacker

APRIL 23, 2024

Highlights: 4:36 – Linda’s background and the story behind founding Common Room. Demandbase helps B2B companies hit their revenue goals using fewer resources by using the power of AI to identify and engage the accounts and buying groups most likely to purchase. It’s flexible, scalable ABM built for you.

GTM 67

GTM Customers CRM Go To Market 67

Martech

MARCH 8, 2024

Without proper planning, your initiatives may end up costly, resources wasted and the result unusable. The best and most effective way to engage people in the initiative is through user stories. Borrowed from Agile methodology, a user story is a simple, three-part statement. “As Can you also sustain those changes?

Objectives and Key Results 123

Objectives and Key Results Strategize Government Technology 123

ClickFunnels

DECEMBER 13, 2021

Today we are going to cover the basics of all three + give you free resources for further study. Hook, Story, Offer. Tell the potential customer a captivating story that they can relate to. Tell the potential customer a captivating story that they can relate to. Transition from the story to your sales pitch.

Lead generation 263

Lead generation Promote Contact Campaign 263

ClickFunnels

JANUARY 27, 2022

At the beginning of his bestselling book, Traffic Secrets , Russell Brunson tells the following story…. “I These resources are free…. But how do you create a resource that is irresistible to your target market? First, understand that this resource should be easy to consume and easy to create. Their fears and worries?

Launch 215

Launch Sales Up-sell Pitch 215

ClickFunnels

DECEMBER 21, 2022

They know how to inspire their followers and they tell compelling stories that influence their followers to take action. She’s constantly trying new things in the marketing world and creating free and paid resources for other marketers and entrepreneurs based on her own success. Discover Core Stories & Beliefs. Your stories.

Real Estate 239

Real Estate Niche Follow-up Pitch 239

Search Engine Land

SEPTEMBER 29, 2023

This approach ensures resources are used effectively and contributes to building stronger brand-consumer connections. This new campaign type leverages AI to help advertisers target relevant audiences more efficiently and effectively by serving ads in the right place at the right time to drive interest and intent. Why we care. What is VVC?

Campaign 124

Campaign Strategize Launch Engineering 124

Salesforce

MARCH 19, 2024

Whether you’re seeking advice on implementing a specific feature or sharing your success stories, the Serviceblazer Community is the go-to platform for practical problem-solving. “A Through discussions, forums, and virtual meet-ups, members can tap into a wealth of insights and experiences.

Networking 135

Networking Negotiate Service Contact 135

ClickFunnels

JANUARY 13, 2022

If you’ve never watched a Soap Opera before, the stories rely on open-ended, high-drama episodes that hook the viewers in and keep them coming back every single day to find out what happens next. We’re going to use the same story structure and elements to create your opening email sequence.”. But you’re not going to tell a story yet.

Sell 263

Sell Up-sell Education Follow-up 263

Partners in Excellence

MARCH 8, 2024

It’s an important resource for those who have lost loved ones. One of the lines in this story is so consistent with what we read in other stories: “What truly fuels my passion for sales is the opportunity to solve complex problems for my customers. I relish the challenge of diving deep into their needs.”

Sell 73

Sell Engineering Clients Growth 73

Martech

AUGUST 25, 2023

The best way to organize your thoughts is with a user story. “As The user story tells you what the other Ps are. Here’s what mine looks like: As a CEO, I want to understand which of my digital marketing efforts are resulting in sales so that I can prioritize budget and resources. Performance. Persona] tells you the people.

Government 98

Government Campaign Conversion Technique 98

Martech

APRIL 15, 2024

A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience. But what truly captured the essence of our experience was the story of the bookmark — proof of earnest attention to detail.

Customers 122

Customers Hospitality Technology Technology 122

Search Engine Land

MARCH 4, 2024

PMax campaigns can help you reach a wider audince and automate online advertising optimization, making them ideal for those lacking time or resources for manual channel optimization. It can be used to create campaign assets and ensure your ad reaches your target audience to maximize conversions for your campaign. Why we care. Getting started.

Campaign 124

Campaign Launch Networking Start-ups 124

Search Engine Land

OCTOBER 23, 2023

Create whitepapers and customer stories to connect with customers facing the problem. Produce PDF downloads with customer stories focused on messaging for these executive roles. Offer resources like user guides and FAQs to support customers during buying. Develop an ROI calculator with SEO targeting finance-related terms.

B2B 117

B2B Customers Objectives and Key Results Price 117

Partners in Excellence

MARCH 2, 2024

Dave, being obsessed with selling depends upon the story you tell yourself about ‘What is Selling’ If you imagine selling to be Herb Tarlek from WKRP or Vin Diesel as Chris Varick in Boiler Room, you should hate it. Your communications should tell them the story that is going to occur. The someone is the customer.

Sell 73

Sell Up-sell Promote Meeting 73

Highspot

JANUARY 4, 2024

To get ahead and stay ahead, let’s take a look back at 2023’s best resources chock full of insights that defined success in the years past. RESOURCE: SKO Success Kit : A sales kickoff toolkit ready to equip sales teams with essential resources, templates, and guidance for a prosperous SKO.

Sales 52

Sales Strategize Growth Product 52

Sales Hacker

NOVEMBER 21, 2023

14:58) The Wisely story – building and growing the company. (21:22) 14:58) The Wisely story – building and growing the company. (21:22) Guest Speaker Link: Linkedin: [link] Referenced Resource: Article by Jason Lemkin (SaaStr): The 48 Types of VP Sales. 6:33) Mike’s entrepreneurial journey. (9:46)

GTM 98

GTM Sell Networking Go To Market 98

Heinz Marketing

SEPTEMBER 24, 2023

This data-driven approach helps allocate resources more effectively, identify areas for improvement, and ensure that content aligns with your business goals. Additional Resources While you’ll have to contact PathFactory directly for pricing, they do have a myriad of resources on their website.

User Experience 113

User Experience B2B Lead generation Campaign 113

Search Engine Land

JUNE 1, 2023

Instagram has updated its resource explaining how ranking works across each part of its app – Feed, Stories, Explore and Reels. Of note, Instagram: Separated Feed and Stories into two separate sections. Added a section called Personalize your Feed and Stories, adding new tips on how to personalize Feed and Stories.

Follow-up 94

Follow-up Education Closing Engineering 94

Sales Hacker

NOVEMBER 7, 2023

See this live in action: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. By using the power of AI to identify and engage the accounts and buying groups most likely to purchase.

GTM 97

GTM B2B CRM Contact 97

Salesforce

JANUARY 17, 2024

Whether you’re seeking advice on implementing a specific feature or sharing your success stories, the Service Trailblazer Community is the go-to platform for practical problem-solving. “A Through discussions, forums, and virtual meet-ups, members can tap into a wealth of insights and experiences.

Service 132

Service Customers Networking Negotiate 132

Salesforce

OCTOBER 10, 2023

Their stories also touch on what it means to be a part of our worldwide developer community, and the many ways that one can make a difference to fellow developers and the community at large. Find the Perfect Developer Career Path for You Explore resources and learn key skills for the path that’s right for you.

Networking 115

Networking Technology Technology Growth 115

Salesforce

MAY 15, 2023

Follow along over the next few weeks as five Trailblazers share their incredible stories about how they broke boundaries to achieve success. Each episode tells a story of courage, hard work, and devotion to building careers, communities, and companies with the Salesforce ecosystem. Check out her inspiring story on Salesforce+.

Education 98

Education Finance Follow-up Start-ups 98

Sales Hacker

NOVEMBER 14, 2023

What you will learn The importance of leveraging your connections Strategically pulling in every sales team within your org to orchestrate deals How to hire the best AE’s for your company How to be an effective storyteller Optimizing different parts of your funnel in order to extract incremental dollars Highlights (2:57) Sean Marshall’s success attributor (..)

GTM 90

GTM Growth Referrals Contract 90

Search Engine Land

MARCH 30, 2023

Google News aggregates and amplifies story exposure Google News is an aggregator that offers somewhat newsworthy local and international stories from numerous sources, categorizing content into topics. It’s unique within Google News products because the publisher’s editorial team selects which stories to show readers.

CTR 130

CTR Angle Click Through Rate Follow-up 130

Martech

FEBRUARY 2, 2024

As we navigate the complexities of martech, let’s explore what it really takes to turn these tools from a promising investment into a pivotal part of your marketing success story. It’s a story that’s all too familiar — a tale of investments that promise the moon yet deliver something less stellar.

Objectives and Key Results 95

Objectives and Key Results Technology Technology Strategize 95

Search Engine Land

JUNE 29, 2023

Facebook has updated its resource explaining how it ranks content across its website, including Feed, Stories and Reels. System cards Facebook’s new system cards are the biggest update to its resource center. The system also applies rules to make sure users are served a balanced mix of content in Stories.

Construction 101

Construction Networking Sports Follow-up 101

Sales Hacker

OCTOBER 31, 2023

See this live in action: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. By using the power of AI to identify and engage the accounts and buying groups most likely to purchase.

GTM 95

GTM B2B CRM Contact 95

Sales Pop!

DECEMBER 10, 2023

Instead, it requires a well-defined strategy that aligns with your overall business goals and available resources. By prioritizing these pillars based on your specific goals and resources, you can create a cohesive and effective content marketing strategy. Demonstrating the power of consistent content creation and strategic promotion.

Strategize 64

Strategize Promote Clients Growth 64

Sales Hacker

OCTOBER 25, 2023

See this live in action: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. By using the power of AI to identify and engage the accounts and buying groups most likely to purchase.

GTM 91

GTM Consult Sell Engineering 91

Heinz Marketing

SEPTEMBER 1, 2023

This involves creating industry-specific case studies, success stories, and thought leadership content that resonates with your potential customers’ situations. This deeper level of customization reinforces resource aspect enhances customer experience and frees up your team to focus on more complex inquiries.

Gaming 96

Gaming Negotiate Technique Account management 96

Search Engine Land

APRIL 17, 2024

It displays news stories, videos and images tailored to each user’s interests and online behavior. The diverse range of content displayed by Google Discover includes: News articles : Fresh, timely news stories from reputable sources. What is Google Discover? Design your content with mobile users in mind.

Entertainment 119

Entertainment CTR Click Through Rate User Experience 119

Martech

DECEMBER 27, 2023

Poorly allocated resources Imagine putting time and money into a marketing project that doesn’t quite fit with what the company needs. It’s a “square peg plus round hole” situation, and it can lead to a lot of wasted effort and resources. Instead of just showing numbers, tell the story about what this data means for the business.

Intrinsic 118

Intrinsic CTR Strategize Presentation 118

Search Engine Land

JULY 25, 2023

In a content-driven era, marketers continue to revolutionize themselves, creating a vibrant spectrum of stories that need to be told. Every day, content creators, social media managers and industry professionals spend significant resources on generating unique, high-quality content to attract, engage and inspire.

Engineering 93

Engineering Presentation Process Conversion 93

Martech

JULY 25, 2023

In a content-driven era, marketers continue to revolutionize themselves, creating a vibrant spectrum of stories that need to be told. Every day, content creators, social media managers and industry professionals spend significant resources on generating unique, high-quality content to attract, engage and inspire.

Presentation 92

Presentation Process 92

Sales Hacker

DECEMBER 20, 2023

Host Speaker Links: LinkedIn: www.linkedin.com/in/ssbarker Newsletter: thegtmnewsletter.substack.com Sponsor: Today’s episode is sponsored by Demandbase , Demandbase helps B2B companies hit their revenue goals using fewer resources. By using the power of AI to identify and engage the accounts and buying groups most likely to purchase.

GTM 93

GTM B2B CRM Go To Market 93

Sales Hacker

OCTOBER 10, 2023

What you will learn The importance of community in 2023 How to stand out as a community in an oversaturated market How to maintain quality members in community as you scale Centralizing user groups for community, how to scale, track, and optimize in order for monumental growth Highlights (1:15) Kathleen Booth explains why community is more important (..)

GTM 102

GTM Gaming Growth Go To Market 102

Martech

OCTOBER 26, 2022

More than half of respondents reported that measuring impact is a top operational weakness, followed by resourcing talent and alignment to goals and strategies. Not everyone will know what your metrics mean, so being able to tell the story of data is what will really prove impact. . Resourcing is a reoccurring challenge.

SQL 95

SQL Pipeline Consult Follow-up 95