Search Engine Land

MARCH 11, 2024

Content curation and tagging Manually curating and tagging content can be a time-consuming and labor-intensive process. AI-powered CMS platforms can automate tedious tasks like image tagging, metadata creation and content categorization. Get the daily newsletter search marketers rely on.

Technology 124

Technology Technology Engineering Strategize 124

Search Engine Land

MARCH 13, 2024

Ads with product tags expansion. Starting in March, Meta will introduce ads with product tags to the Facebook Feed (currently available only on Instagram). Then, in April, Meta will globally launch ads with product tags for all businesses, regardless of whether they have a Shop. in conversions. Collaborative ads update. .”

Retail 116

Retail Campaign Launch Networking 116

Search Engine Land

FEBRUARY 1, 2024

This new data layer enables B2B marketers using LinkedIn’s Insight Tag to set new conversions, build retargeting audiences and measure campaign impact without the need for additional tracking codes on your website. What is LinkedIn’s Insight Tag? ” Get the daily newsletter search marketers rely on. Why we care.

Launch 104

Launch Campaign B2B Engineering 104

Search Engine Land

OCTOBER 18, 2023

YouTube is rolling out a new feature that enables creators to add timestamps to tagged products in their videos. For example, it is going to enable creators to bulk tag affiliate products in video libraries. ” Get the daily newsletter search marketers rely on. Why we care.

Launch 121

Launch Product Strategize Engineering 121

Search Engine Land

APRIL 22, 2024

Think: meta tags, schema markup, the disavow tool and more. Google doesn’t use the keywords meta tag in our web search ranking. In terms of concept, this actually isn’t too far removed from the thinking behind HTML meta tags. Surprisingly, a new coding syntax was adopted instead of just using meta tags more extensively.

Engineering 108

Engineering Start-ups Follow-up Up-sell 108

Search Engine Land

JUNE 29, 2023

Lead generation (newsletter subscriptions, calls, information requests, etc.) You will mostly do it through Google Tag Manager. Custom events : Events that are fully defined by the owner through Google Tag Manager. You can also create them in a recommended or customized way using Google Tag Manager.

Conversion 104

Conversion B2B GTM Follow-up 104

Search Engine Land

FEBRUARY 14, 2024

In my previous article, “ B2B SaaS SEO: Mapping your keywords to the customer journey ,” I discussed strategically influencing B2B SaaS customer journeys through keyword analysis and content tagging. Dig deeper: Ecommerce SEO & UX: 4 simple tips to boost traffic and sales Get the daily newsletter search marketers rely on.

Customers 106

Customers User Experience Referrals B2B 106

Search Engine Land

APRIL 2, 2024

Auto-tagging of MSCLKID, enabled by default for new accounts, helps to ensure accurate conversion tracking even when browser settings or types block Microsoft cookies. Get the daily newsletter search marketers rely on. Conversion tracking. MSCLKID explained. Business email address Subscribe Processing.

Campaign 102

Campaign Conversion Process Customers 102

Search Engine Land

SEPTEMBER 19, 2023

TikTok is launching a new label to help creators tag their AI-generated content. TikTok launched its new label after making it a requirement for creators to tag AI-generated content earlier this year, under its Community Guidelines’ synthetic media policy. Get the daily newsletter search marketers rely on.

Launch 136

Launch Education Trust Engineering 136

Search Engine Land

FEBRUARY 20, 2024

Video page optimization, including headlines (the most important factor and one that should include your top keyword), descriptions, tags, and thumbnails. Get the daily newsletter search marketers rely on. Using highlight clips from your video in discrete social media posts and tag any guests to extend reach.

Real Estate 122

Real Estate Campaign Technique Clients 122

Search Engine Land

FEBRUARY 8, 2024

While the Content Takeover presents a substantial opportunity to broaden reach and guarantee 100% share of voice, it is likely accompanied by a considerable price tag. ” Get the daily newsletter search marketers rely on. .” ” Get the daily newsletter search marketers rely on. Why we care.

Strategize 111

Strategize Presentation Price Engineering 111

Search Engine Land

NOVEMBER 30, 2023

To use Product Drops, head over to the Live Control Room, schedule a live stream, and follows these simple steps: Tag the product drop and any other other relevant items to the live stream video. Get the daily newsletter search marketers rely on. Getting started. Click “Create Product Drop” next to the product.

Product 101

Product Strategize Launch Promote 101

Search Engine Land

SEPTEMBER 19, 2023

New site verification method : If you’d rather not display ads on your homepage, this new verification method means you can now just add a meta tag instead of using the AdSense code snippet. Get the daily newsletter search marketers rely on. Why we care. SUBSCRIBE See terms. What has Google said?

Engineering 141

Engineering Process 141

Search Engine Land

DECEMBER 11, 2023

Adopt privacy-preserving solutions (such as Sitewide tagging and Consent Mode ). Get the daily newsletter search marketers rely on. The diagnostic tab delivers weekly updated data, offering enriched insights that enable you to: Monitor the current setup of your Google Ads account. Fix issues with your measurement of campaigns.

Conversion 125

Conversion Campaign Engineering Launch 125

Search Engine Land

NOVEMBER 7, 2023

Dig deeper: How to optimize your social media pages for search How to ensure your content is optimized for social media Technically speaking, the tags you need to pay close attention to here are your OpenGraph (OG) tags. OG tags are also specified further down on the page. The Facebook Sharing Debugger. SUBSCRIBE See terms.

Retail 113

Retail Engineering Presentation Referrals 113

Search Engine Land

APRIL 1, 2024

This article covers a step-by-step bulk product optimization process for SEO , highlighting some Excel formulas and third-party tools, including ChatGPT and Grammarly, to help make the process go faster for title tags, meta descriptions and product copy optimization. We simply need to craft a relevant product title tag.

Product 92

Product Launch Follow-up Start-ups 92

Search Engine Land

JANUARY 29, 2024

Header tags Also known as H tags, header tags are how you define the topic of the page and the individual sections. There should only be one H1 tag on a page (which includes navigation and menus), and the keywords and topic should pass to H2s. Header tags must be used in a specific order and should not skip levels.

User Experience 125

User Experience Engineering Follow-up Technique 125

Search Engine Land

MARCH 1, 2023

Thankfully, Google Tag Manager (GTM) can ease the process of setting up GA4 on your site and reduce the dependency on needing to customize code. tag is the basic tracking code you need to place on your site. GTM makes setting up this tag as simple as a few clicks and pasting in an account ID. With the basic gtag.js

GTM 131

GTM Start-ups Conversion Engineering 131

Search Engine Land

MARCH 11, 2024

Here’s what your report specifically uncovers: Precise topical gaps: By analyzing title tags, URLs and meta descriptions, your report identifies the primary entities your competitors focus on for each page. Get the daily newsletter search marketers rely on. Title tag: The content of the HTML <title> tag.

Niche 123

Niche Strategize Engineering Represent 123

Search Engine Land

JULY 27, 2023

The new feature, which will display data collected through its Universal Event Tracking Tag, aims to help marketers better understand their campaign’s performance in terms of engagement. Additional website performance signals captured by the UET Tag will include: Page latencies (speed and load times). About UET Tags.

Launch 88

Launch Campaign Engineering Conversion 88

Search Engine Land

NOVEMBER 14, 2023

Get the daily newsletter search marketers rely on. Ensure your URLs are tagged with the Marketing Cloud Subscriber ID. Once you complete setup within Salesforce Marketing Cloud, any audiences that you create in Analytics and synchronize with Marketing Cloud are populated in Marketing Cloud as a list of SFMC IDs. SUBSCRIBE See terms.

Campaign 121

Campaign Engineering Conversion Process 121

Search Engine Land

MARCH 14, 2024

Get the daily newsletter search marketers rely on. A simple SEO A/B test may involve testing title tags and meta descriptions that drive higher click-through rates. Metadata testing Title tags and meta descriptions are essentially organic ad copy. The more unique each title tag/headline, the better.

A/B testing 114

A/B testing Click Through Rate UX Engineering 114

Search Engine Land

OCTOBER 23, 2023

Leverage tags from the previous stage’s content for retargeting with resonant messaging. Get the daily newsletter search marketers rely on. Next, we’ll do keyword tagging, which is where aligning SEO with your customer journey will come into play. SUBSCRIBE See terms.

B2B 118

B2B Customers Objectives and Key Results Price 118

Search Engine Land

SEPTEMBER 11, 2023

Get the daily newsletter search marketers rely on. Alternatively, if you’re running ecommerce campaigns, consider including begin checkout, add to cart, or newsletter subscriptions as secondary conversions. When a user completes a conversion action, the tag captures the associated conversion value and sends it back to Google.

Profit margin 142

Profit margin Objectives and Key Results Campaign Conversion 142

Search Engine Land

JANUARY 8, 2024

The third-party token should be provided through JavaScript by creating an origin trial <meta> tag, not in HTML code or an HTTP header. ” Get the daily newsletter search marketers rely on. Trial participants are advised to deploy deprecation trial tokens before the grace period ends on April 1, 2024. Eligibility.

Contact 123

Contact Service Engineering Meeting 123

Search Engine Land

NOVEMBER 30, 2022

LinkedIn just announced three new features for brands to promote products, monitor trends, and do more with newsletters. Generate more newsletter subscribers. If a member searches for your profile they should be able to easily find and subscribe to your newsletter. Let’s jump in. Product pages.

Promote 101

Promote B2B Engineering Growth 101

Search Engine Land

APRIL 8, 2024

Dig deeper: How to build and maintain client trust in your agency Get the daily newsletter search marketers rely on. For example, I can request access to their WordPress and update title tags and alt tags myself. So make sure your reporting is easy to understand and walk your clients through them and answer any questions.

Service 105

Service Trust Clients Price 105

Search Engine Land

AUGUST 21, 2023

Customized event parameters can be configured via: Google Tag Manager GA4 How to configure event parameters via Google Tag Manager The most recommended option for creating event parameters – whether enhanced, recommended, or customized – is through Google Tag Manager. Get the daily newsletter search marketers rely on.

Territory 96

Territory Follow-up Price Conversion 96

Search Engine Land

NOVEMBER 1, 2023

The AI-generated images won’t have a clear tag or watermark to inform users that they were manipulated, however, Google states that this information will be stored in the image’s metadata. Get the daily newsletter search marketers rely on. as well as users of the Google and YouTube apps on Shopify. Metadata AI label.

E-commerce 124

E-commerce Product Engineering Process 124

Search Engine Land

JANUARY 29, 2024

Enhanced Control: Meta is expanding its Rights Manager platform, enabling broader content blocking and introducing image ownership tagging for enhanced control by copyright holders. ” Get the daily newsletter search marketers rely on. Brand Rights Protection eligibility. Business email address Subscribe Processing.

Strategize 106

Strategize Process Product Customers 106

Search Engine Land

NOVEMBER 7, 2023

A new Discount tag icon in the the Chrome address bar to see available coupon codes from the site that shoppers are visiting. Get the daily newsletter search marketers rely on. A “resume browsing” card on Chrome on desktop that shows shoppers products they recently viewed on shopping sites. SUBSCRIBE See terms.

Conversion 109

Conversion Retail Launch Price 109

Search Engine Land

SEPTEMBER 21, 2023

This article goes beyond the standard on-page audit elements (like titles, descriptions and header tags) to examine potential gaps in your enterprise technical SEO audit stemming from the complex nature of these websites. When a page contains unique content, its canonical tag should be self-referencing. <link Franchise websites.

Objectives and Key Results 109

Objectives and Key Results Engineering High impact Networking 109

Sales Hacker

AUGUST 2, 2023

We have some truly massive initiatives in the works and we’ll be sharing articles, podcasts, newsletters, and videos on some of the most cutting-edge topics when it comes to generating revenue. You’ll receive less emails from us, but super detailed weekly newsletters with actionable content right inside of them.

GTM 74

GTM Education Launch Sales 74

Search Engine Land

FEBRUARY 26, 2024

Get the daily newsletter search marketers rely on. For your video sitemap, make sure to include the following tags: <video:video> The parent element for all information about a single video on the page specified by the <loc> tag. <video:thumbnail_loc> Business email address Subscribe Processing.

UX 126

UX Engineering Follow-up User Experience 126

Search Engine Land

AUGUST 29, 2023

Choose the most relevant tags and/or categories on platforms that use them, and consider integrating them into your website’s keyword strategy. Get the daily newsletter search marketers rely on. Master the art of using hashtags and category tags Using relevant tags and hashtags in social media posts can increase discoverability.

Engineering 98

Engineering Strategize User Experience Technique 98

Search Engine Land

AUGUST 28, 2023

Generating Hreflang tags Enge shared an example of a scenario where he used generative AI to create Hreflang tags for different webpages: “I had four different languages. It gave a bunch of tags and they all look pretty good. ” Get the daily newsletter search marketers rely on. ” 3. .”

Presentation 98

Presentation Technology Technology Technique 98

Search Engine Land

AUGUST 28, 2023

Generating Hreflang tags Enge shared an example of a scenario where he used generative AI to create Hreflang tags for different webpages: “I had four different languages. It gave a bunch of tags and they all look pretty good. ” Get the daily newsletter search marketers rely on. ” 3. .”

Presentation 97

Presentation Technology Technology Technique 97