Search Engine Land

DECEMBER 2, 2022

Video marketing is not a “nice-to-have” marketing strategy anymore. If you haven’t jumped into the video-making pool yet, now is the time to take that plunge. People love to watch videos. No matter what type of business you have, videos can help you sell more products or services.

Strategize 140

Strategize Engineering Start-ups Up-sell 140

Search Engine Land

OCTOBER 18, 2023

YouTube is rolling out a new feature that enables creators to add timestamps to tagged products in their videos. For example, it is going to enable creators to bulk tag affiliate products in video libraries. Visit the YouTube Advertising help center for more information on how video ads work. Why we care.

Launch 121

Launch Product Strategize Engineering 121

Search Engine Land

JANUARY 29, 2024

Header tags Also known as H tags, header tags are how you define the topic of the page and the individual sections. There should only be one H1 tag on a page (which includes navigation and menus), and the keywords and topic should pass to H2s. Header tags must be used in a specific order and should not skip levels.

User Experience 125

User Experience Engineering Follow-up Technique 125

Search Engine Land

OCTOBER 23, 2023

Marketing strategies should incorporate problem-related keywords, informative blog articles, engaging social media narratives, and instructional videos. Leverage tags from the previous stage’s content for retargeting with resonant messaging. They assess the severity of the problem, allowing brands to capture their interest.

B2B 118

B2B Customers Objectives and Key Results Price 118

Search Engine Land

JUNE 29, 2023

Video reproductions (videos on machinery operation, maintenance, installation processes, etc.) You will mostly do it through Google Tag Manager. Custom events : Events that are fully defined by the owner through Google Tag Manager. You can also create them in a recommended or customized way using Google Tag Manager.

Conversion 104

Conversion B2B GTM Follow-up 104

Search Engine Land

FEBRUARY 8, 2024

Specific videos. This solution allows brands to effectively wrap content, whether it’s entire channels or specific videos, ensuring that when viewers engage with that inventory, they are exclusively presented with ads from the chosen brand, giving that business 100% share of voice (SOV). Custom lineups. Why we care.

Strategize 111

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Search Engine Land

APRIL 22, 2024

Think: meta tags, schema markup, the disavow tool and more. Google doesn’t use the keywords meta tag in our web search ranking. In terms of concept, this actually isn’t too far removed from the thinking behind HTML meta tags. Surprisingly, a new coding syntax was adopted instead of just using meta tags more extensively.

Engineering 108

Engineering Start-ups Follow-up Up-sell 108

Martech

MARCH 13, 2024

This feature automatically optimizes video ads to fit Reels or the mobile Facebook and Instagram apps with a 9:16 aspect ratio. Advertisers can now include branded videos or customer demonstrations instead of static images. Ads with product tags expansion. Advantage+ creative optimizations. Advantage+ catalog ad s update.

Retail 82

Retail Launch Campaign Networking 82

Search Engine Land

AUGUST 29, 2023

For example, include links to social media sites on YouTube channels and videos. Choose the most relevant tags and/or categories on platforms that use them, and consider integrating them into your website’s keyword strategy. On YouTube, categorial tagging happens behind the scenes, too. Interlink profiles.

Engineering 98

Engineering Strategize User Experience Technique 98

Search Engine Land

FEBRUARY 14, 2024

In my previous article, “ B2B SaaS SEO: Mapping your keywords to the customer journey ,” I discussed strategically influencing B2B SaaS customer journeys through keyword analysis and content tagging. User reviews, reports, or influencer videos replace the friend’s feedback, helping them decide.

Customers 106

Customers User Experience Referrals B2B 106

Search Engine Land

DECEMBER 14, 2023

Video search results took a big hit and still haven’t recovered post-experiment. Pages with noindex meta robots tags ended up being indexed because Google couldn’t crawl the site to see those tags. What happened when Googlebot couldn’t crawl Azarenko’s site from Oct 5 to Nov. Multiple alerts in GSC (e.g.,

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Search Engine Land

SEPTEMBER 19, 2023

TikTok is launching a new label to help creators tag their AI-generated content. TikTok launched its new label after making it a requirement for creators to tag AI-generated content earlier this year, under its Community Guidelines’ synthetic media policy. Learning tools. ” TikTok AI effects rebrand.

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Launch Education Trust Engineering 136

Martech

JANUARY 24, 2024

Others may be unable to search for relevant stock images or find images or digital videos within your DAM. I have used AI that tagged images of white women as “beautiful” and “happy” while merely tagging Asians or blacks as “ethnic.” Will these kinds of tags affect your customer satisfaction? I would think so.

Niche 115

Niche Price Technology Technology 115

Search Engine Land

NOVEMBER 27, 2023

Google is planning to update its Video publisher policy on 1 April 2024. All video inventory monetized with Google ad code (“Video Inventory”) through AdSense, Ad Manager, and AdMob, in accordance with the Google Publisher Policies, will be impacted. How the Video publisher policy is changing.

Gaming 108

Gaming Start-ups Follow-up Engineering 108

Search Engine Land

FEBRUARY 19, 2024

Prioritize visual optimization : The importance of images and video in local search has only grown over time, according to SEO expert Greg Sterling. The latest multimodal AI models and LLMs (like Google Gemini) are designed to understand text, images, video, PDFs and code to provide the most comprehensive result.

Objectives and Key Results 112

Objectives and Key Results Territory Real Estate Hospitality 112

Martech

DECEMBER 6, 2022

Metadata and tags are two essential yet commonly confused elements in digital asset management (DAM). In the context of DAM, metadata is the link that connects objects, and tags are user-defined elements that mark objects for user findability. The campaign for which the video was deployed. Tagging is for users.

Objectives and Key Results 108

Objectives and Key Results Campaign Service Product 108

Search Engine Land

NOVEMBER 30, 2023

To use Product Drops, head over to the Live Control Room, schedule a live stream, and follows these simple steps: Tag the product drop and any other other relevant items to the live stream video. Viewers will then see a countdown timer or a placeholder image of a shopping bag as a video overlay until the product has dropped.

Product 101

Product Strategize Launch Promote 101

Search Engine Land

DECEMBER 15, 2023

Video content is hugely popular on Instagram , with up to 91% of users watching videos on the platform weekly. This presents a major opportunity for businesses to capture audience attention through Instagram video ads. Below are key strategies for developing compelling Instagram video ads that translate to returns.

Real Estate 108

Real Estate User Experience Strategize Closing 108

Search Engine Land

OCTOBER 2, 2023

On slow internet connections or when there's an issue with the image, alt tags prove useful for all users by describing the image's content. From an SEO standpoint, alt tags offer search engines additional context, helping them better understand the page's content. For accessibility, video captions and transcripts are vital.

X-functional 134

X-functional Engineering Angle User Experience 134

Tibor Shanto

AUGUST 24, 2021

If you follow this blog, you know our tag line is “execution, everything else is just talk!”; If you are truly curious, read on, and watch the video below. The video below is just a start, to wet your curiosity as it were. By Tibor Shanto. But done right, it can elevate execution and success in several ways.

Objectives and Key Results 326

Objectives and Key Results Quota Technique Prospecting 326

Search Engine Land

NOVEMBER 7, 2023

Dig deeper: How to optimize your social media pages for search How to ensure your content is optimized for social media Technically speaking, the tags you need to pay close attention to here are your OpenGraph (OG) tags. OG tags are also specified further down on the page. Video previews. The Facebook Sharing Debugger.

Retail 113

Retail Engineering Presentation Referrals 113

Martech

APRIL 9, 2024

And, if you thought finding an image was challenging, finding a video is also challenging because it is moving. And, if you want to find a specific “clip” or “still” from the video at a specific time, then there better be functionality in your DAM to do this. Try to identify what the video is about and put that in the title entry.

Government 110

Government Represent Trust Technology 110

Search Engine Land

MARCH 11, 2024

Entity analysis can help uncover less obvious resources, such as in-depth guides, videos or community forums. Here’s what your report specifically uncovers: Precise topical gaps: By analyzing title tags, URLs and meta descriptions, your report identifies the primary entities your competitors focus on for each page.

Niche 123

Niche Strategize Engineering Represent 123

Search Engine Land

MARCH 1, 2023

Thankfully, Google Tag Manager (GTM) can ease the process of setting up GA4 on your site and reduce the dependency on needing to customize code. tag is the basic tracking code you need to place on your site. GTM makes setting up this tag as simple as a few clicks and pasting in an account ID. With the basic gtag.js

GTM 131

GTM Start-ups Conversion Engineering 131

Heinz Marketing

MAY 16, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Incorporating video into your social media marketing strategy is a great way to engage more followers, increase brand awareness, and drive conversions. Some of the most popular video platforms include YouTube, Instagram, Facebook, TikTok, and LinkedIn.

Entertainment 103

Entertainment Consult Gaming Promote 103

Search Engine Land

JULY 24, 2023

Historically, brands and influencers have been able to create content across a variety of formats such as live videos, photos, Duets, Stitch and more – but text was never an option. While some TikTok users may be responsive to live videos, others are more likely to connect with text posts.

Launch 98

Launch User Experience Engineering Process 98

Martech

NOVEMBER 2, 2023

Seismic Aura Copilot provides content description and tagging recommendations. The release includes AI HTML5-Asset Generator, AI Marketing Copy Generator, Enterprise Catalog Image & Video Generator, Multi-Variant Manager and Digital Asset Traceability. Innervate updated its AI-powered Digital Asset Management (DAM) solution.

Campaign 115

Campaign Launch Trust Technology 115

Search Engine Land

APRIL 1, 2024

It can also happen for technical reasons, such as a tag system on a blog or products only differing by color or size, creating almost identical pages. There are ways, such as using canonical tags, to signify to Google which page from a set of duplicates you want it to rank. the one it chooses to rank). However, these are just signals.

Technique 126

Technique Legal User Experience Represent 126

Martech

NOVEMBER 27, 2023

Learn more in this video. Publish videos and posts with more than four images to your personal LinkedIn accounts. Tags can be used as filters in the feedback tool to create lists of customers requiring follow-up. connecting contacts to contacts or companies to companies). Improved Caller ID for incoming calls (beta).

Contact 103

Contact Campaign Service Conversion 103

Martech

OCTOBER 31, 2023

“It can automatically track events like video engagement,” said Mostyn. Things like video starts, video, stops, video completion rates. It’ll tell you across all of that time period what percentage of the video has been watched. That applies to other media as well.

Promote 117

Promote Start-ups Price B2B 117

Search Engine Land

AUGUST 16, 2023

For example, your CSS and JavaScript files should be linked using <link> and <script> tags. Google can find your pages without a sitemap Websites don’t need a sitemap if they are small and linked properly, Daniel Waisberg, Search Advocate at Google, shared in a Google Search Console training video. ” 10.

X-functional 95

X-functional Engineering Launch Follow-up 95

Martech

JANUARY 5, 2024

AI-powered image search can improve the discovery and findability of the specific images or videos you may need. AI technologies can optimize asset ingestion, automating tasks such as tagging, categorizing and describing digital assets, saving time and money.

Government 121

Government Technology Technology Trust 121

ClickFunnels

AUGUST 16, 2021

High-Ticket Sellers —> High Ticket Secrets Video Series. Daily Seinfeld emails — check out the video below! But once a lead exits the soap opera sequence, consider tagging and segmenting them in a way that’ll help you send them relevant content and offers. Beginner Sales Funnel Builders —> One Funnel Away Challenge.

Campaign 242

Campaign A/B testing Trust Click Through Rate 242

Martech

MARCH 27, 2023

Watch a video about this release here. Watch a video about these two releases. Use colored deal tags to help your team prioritize deals (beta) Help your teams prioritize the full or constantly changing deal pipeline boards using the new beta for colored deal tags. See the feature in action in this video.

A/B testing 106

A/B testing Campaign Contact CRM 106

Veloxy

AUGUST 6, 2021

Repeat the procedure above with a video tutorial. 2: Appropriate Social Media Tags. Remember, your post will be seen by an entire network, not just the person you’re tagging. Secondly, be very careful when tagging several people at once. Aim for the type of brevity you’d see in movie listings.

Sell 317

Sell Pitch Cold Call Prospecting 317

Search Engine Land

JUNE 16, 2023

Title and description tags still matter Title and description tags are HTML elements that you can customize to reflect the content of your web pages. The text of your title and description tags is displayed in search results. Uploading photos and videos. Take advantage of this space and use it wisely. Creating posts.

Click Through Rate 119

Click Through Rate Service Start-ups Up-sell 119

Search Engine Land

JANUARY 11, 2024

same text, video/audio, or image, depending on the task). Parts of speech tagging This involves identifying parts of speech for each word in a sentence, such as whether a word is a noun, verb, adjective, etc. Methodology To test the models’ performance, I’ve put them against one another on the same data (i.e.,

Objectives and Key Results 135

Objectives and Key Results Follow-up Start-ups Engineering 135