Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 131

Strategize B2B B2C Trust 131

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. Are marketers finally ready for this? ” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies.

Retail 137

Retail Entertainment Finance Start-ups 137

Search Engine Land

MARCH 13, 2024

With this tool, you can filter searched topics by “trending” or “for you” “Trending” shows the popular searches across the app, while “for you” delivers searches relevant to your content. ” Get the daily newsletter search marketers rely on. How it works.

Launch 116

Launch Sports Market share Meeting 116

Search Engine Land

DECEMBER 8, 2023

Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search functionality within the app. The use of topic tags simplifies the process for users to discover your posts and engage with your brand.

Engineering 118

Engineering Conversion Process 118

Search Engine Land

NOVEMBER 13, 2023

Leveraging unique visuals Non-SEO-savvy stakeholders may not know much about search keywords but likely understand general marketing concepts like the marketing funnel and audience segments. You can use this understanding to explore keywords more deeply and create strategies that align with these broader marketing terms.

Represent 122

Represent Strategize Construction Education 122

Search Engine Land

MARCH 12, 2024

An unstructured approach, characterized by disparate, loosely connected pages spread across your website, undermines E-E-A-T optimization by: Lacking expertise: Superficial coverage of broad topics, attempting to appeal to everyone, fails to establish a deep understanding or comprehensive knowledge of any specific area.

Strategize 121

Strategize User Experience Engineering Trust 121

Search Engine Land

SEPTEMBER 7, 2023

People started receiving popups about this new feature in July following the release of Chrome 115 – which supports Google’s Topics API (part of its Privacy Sandbox project). Get the daily newsletter search marketers rely on. Topics are kept for only three weeks and old topics are deleted." The roll-out.

Transportation 142

Transportation Represent Technology Technology 142

Search Engine Land

SEPTEMBER 18, 2023

There are hundreds of related questions: Plus, over 1,000 people follow the topic and thousands of upvotes for many answers people give. When people engage and discuss a topic, that topic is certainly important to them. Another benefit in addition to the previous ones is the formal market research methods. Why use Quora?

Promote 143

Promote Trust Strategize Niche 143

Search Engine Land

MARCH 11, 2024

By understanding Google’s Knowledge Graph and entity relationships, you can strategically optimize content for increased topical authority and relevance beyond keyword-centric pages. Revealing true topical strength: A competitor might enjoy a topical authority boost from various content, not just search-optimized articles.

Niche 123

Niche Strategize Engineering Represent 123

Search Engine Land

APRIL 18, 2024

Why we care: Brands and marketers will soon have another way to reach their target audiences. Initial ad formats are anticipated to include in-feed placements, with potential expansion to trends and topics sections. Advertisers might be able to purchase ads on Meta’s Threads platform as early as the second half of this year.

Launch 110

Launch 110

Martech

APRIL 3, 2024

Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit. Fortunately, because subreddits are topic specific it is easy for brands to avoid those.

B2B 95

B2B Campaign Engineering Process 95

Search Engine Land

APRIL 16, 2024

Use this extension for a wealth of long-tail keyword data, trending topics, trend alerts and data exports. Dig deeper: An SEO guide to audience research and content analysis Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. See terms.

CTR 113

CTR Growth Campaign Service 113

Martech

MARCH 20, 2024

But before you start to question and reinvent your email marketing strategy – you need to look at how well your deliverability is performing. Deliverability has become a hot topic now that inbox providers like Gmail and Yahoo are beginning to enforce stricter policies for deliverability.

Campaign 114

Campaign Customers Technology Technology 114

Search Engine Land

MARCH 1, 2024

Content pillars establish the overarching topics and messaging that shape a brand’s identity and voice across its online platforms and social media presence. Changing up the types of posts and topics keeps your audience interested and makes them want to keep coming back to see what’s new. What is a content pillar?

Entertainment 116

Entertainment Technique Follow-up Education 116

Search Engine Land

DECEMBER 1, 2023

A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing. Content gap analysis is the process of identifying and addressing missing or underperforming content on a website, compared to competitors or market standards.

Follow-up 125

Follow-up Meeting Service Process 125

Search Engine Land

MARCH 7, 2024

The company analyzed 26,000 news articles published between January 20 and February 20, covering a wide range of topics and industries. As explained by Memo” “Across all the articles and topics we analyzed, we found no clear connection between social engagement and actual readers of the news.” The results.

Sports 117

Sports Represent Process 117

Search Engine Land

SEPTEMBER 7, 2023

Here’s our roadmap: What are the differences between entities, topics and keywords? What is a topical map? What are the differences between entities, topics and keywords? One of the most common areas of confusion I’ve seen when discussing entities is what differentiates keywords, topics and entities from each other.

Objectives and Key Results 138

Objectives and Key Results Niche Angle Networking 138

Martech

MARCH 4, 2024

Marketing automation is a great tool. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. Hi [First Name]’ This might be the classic example of marketing automation gone wrong.

Campaign 131

Campaign Cross-sell Contact Follow-up 131

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Keyword research Begin with your keyword data and validate which keywords include entities.

Objectives and Key Results 135

Objectives and Key Results Follow-up Start-ups Engineering 135

Search Engine Land

MARCH 20, 2024

Features expertise : Is this content written by an expert or enthusiast who demonstrably knows the topic well? Meets the want(s) or need(s) of the searcher : After reading your content, will someone leave feeling they’ve learned enough about a topic to help achieve their goal? Get the daily newsletter search marketers rely on.

Angle 110

Angle Launch Meeting Technology 110

Search Engine Land

APRIL 23, 2024

While social algorithms vary and don’t adhere to a one-size-fits-all rule, there are still factors that marketers can control to optimize their content. Dr. Dennis Gross Skincare’s TikTok account does a great job of optimizing thumbnails and effectively communicating the topics covered in each video to users.

Entertainment 114

Entertainment Objectives and Key Results Follow-up Engineering 114

Martech

FEBRUARY 2, 2024

Deprecation is now happening and the promise of a solution like OpenX’s Deal Library is that marketers will finally begin to learn about the comparative performance of the alternatives. How will Google Topics perform when the range of topics is so limited and inevitably broad? Privacy Sandbox Topics Deals (Chrome).

Launch 104

Launch Campaign Technology Technology 104

Search Engine Land

DECEMBER 13, 2023

Keyword: ‘movie theaters near me’ Now, this is an interesting topic. Now it’s important to quickly note the difference between search terms and topics in Google Trends. Topics are entities that may encompass multiple search terms. Now let’s type “movie theaters” and select Topic so that we get a better view of the landscape.

CTR 126

CTR Niche B2B Service 126

Search Engine Land

SEPTEMBER 27, 2023

Under the new best practice recommendations, creators will be able to earn ad revenue on content discussing topics such as: Sexual and domestic abuse. This means content that addresses these topics without going into graphic detail can now be fully monetized. ” Get the daily newsletter search marketers rely on.

Education 112

Education Promote Campaign Engineering 112

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing?

Gambling 118

Gambling B2B Launch Drivers/motivators 118

G2

FEBRUARY 2, 2024

It’s the topic every sales and marketing leader is focused on right now. We’re coming off a difficult year across B2B SaaS, and the economic headwinds continue to add complexity to our plans. That’s why efficient growth matters more than ever.

Growth 111

Growth B2B Sales 111

Force Management

JULY 27, 2023

We recently hosted an Industry Leadership Panel where we talked to three growth-oriented business leaders about what top organizations are doing to drive success in the current market. There were a few questions we saw over and over again from the audience, so we wanted to take the time to provide some relevant resources around those topics.

Growth 124

Growth Conversion Sales 124

Search Engine Land

OCTOBER 30, 2023

In theory, this creates a huge content marketing opportunity. This article outlines how we are primed to make such mistakes, ways Google has tackled this historically and how to safely integrate generative AI in your SEO and content marketing. Generative AI tools seemingly make it easy to write an expert-level article about any topic.

A/B testing 125

A/B testing UX Consult Trust 125

Search Engine Land

NOVEMBER 27, 2023

Knowing this helps you tailor your marketing to their interests. Just ensure the content is topically relevant to your products or service, or you can do more damage than good. Advertise : Look for where they are on these sites and show ads on relevant topics to your brand and with your audience demographics in mind.

UX 128

UX Strategize Referrals Conversion 128

Search Engine Land

DECEMBER 6, 2023

This helps ensure that the sites’s content marketing remains relevant and timely. SEO query simulation with Bing Chat Identify key themes and topics Start by identifying the main themes and topics relevant to your niche. Get the daily newsletter search marketers rely on. ” (You can use ChatGPT here.) See terms.

Niche 132

Niche User Experience CTR Click Through Rate 132

Search Engine Land

OCTOBER 17, 2023

It’s illuminating and produces many strategic ideas and content topics. Topics and categories your competitors are writing content for. Dig deeper: How to analyze your SEO competitors and find opportunities Get the daily newsletter search marketers rely on. You likely know this list: Ahrefs, BuzzSumo and Semrush.

Angle 125

Angle Strategize Strategic planning Territory 125

Search Engine Land

APRIL 9, 2024

As a marketer, you must ensure alignment between campaigns, brand guidelines and goals when tapping into machine learning efficiencies. Generative AI tools like ChatGPT, Gemini and Microsoft Co-Pilot are great places to get preliminary ideas for marketing campaigns, but they require guardrails. Brand tone of voice. See terms.

CTR 116

CTR Campaign Strategize Gaming 116

Search Engine Land

DECEMBER 11, 2023

Measuring content performance in the ever-evolving world of digital marketing is a critical factor for success. Topical journey coverage: Content must cover the entire user journey—from awareness to consideration and decision-making.

Conversion 105

Conversion Presentation 105

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Trendup AI for finding trending topics on social media. Keywordinsights.ai

Strategize 110

Strategize Campaign User Experience Start-ups 110

Search Engine Land

MARCH 11, 2024

AI algorithms can automatically analyze and categorize content based on its topic, sentiment and relevance, simplifying content curation. Get the daily newsletter search marketers rely on. Look for features like topic ideation, content creation and content analytics. Business email address Subscribe Processing.

Technology 124

Technology Technology Engineering Strategize 124

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Data can help uncover topics that matter most to your target audience and inform personalization efforts.

Campaign 138

Campaign Technology Technology Growth 138