Report: Yandex search engine for sale
Yandex, the dominant search and online advertising platform is Russia since 1997, has been in turmoil since Russia's invasion of Ukraine.
Yandex N.V., which is now a Dutch holding company, is looking to sell off its search engine and all of its other Russian assets as part of a deal estimated to be between $5 billion and $6 billion, Reuters reported.
Likely sale? A sale could come as early as December. Yandex N.V. might sell 100% of all its Russian assets or hold share options.
- “Dutch holding company Yandex NV’s planned restructuring is aimed at recouping some shareholder funds with the sale of its main revenue-generating Russian businesses, such as its search and ride-hailing operations. It then plans to develop four other business lines internationally,” Reuters reported.
Yandex also dominates online advertising in Russia.
Why we care. Yandex has been in turmoil since Russia invaded Ukraine in February 2022, though it still has a commanding 65.95% search market share in Russia (only 1.83 globally), in October, per StatCounter, while Yandex announced it had 62.6% market share in its Q3 2023 earnings report. It remains an area international search marketers will want to watch.
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About the author
Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.