Anthony Cole Training

JUNE 20, 2025

Every sales leader understands intellectually that practice is an essential contributing factor to the success of their salespeople in the field. Any skill, every skill, whether it is playing an instrument, competing in tennis or basketball or soccer, requires hours and hours of practice. So does becoming a champion in selling. It requires hours and hours of sales practice to refine a successful prospecting approach with a unique and compelling value proposition.

Sales 195

Sales Prospecting Sell 195

ClickFunnels

JUNE 19, 2025

The post 7 Pro Tips for Cutting Your CAC Without Killing Conversions appeared first on ClickFunnels. If your Customer Acquisition Cost, or CAC, is creeping up, it’s time to get serious about optimizing your sales funnel. You’ve got two choices: (1) keep spending more, hoping your customers stick around long enough to make it worthwhile, or (2) get craftier about how you attract and convert leads in the first place.

Conversion 130

Conversion Follow-up Appointment Trust 130

Sales Pop!

JUNE 17, 2025

Most sales teams don’t realize how much ground is lost before they even speak to a lead. People don’t wait around for a discovery call to figure out if you’re a good fit. They do that on your website. That’s where they start building trust, checking if you understand their problems, and sizing up your product against others. This means your site serves a bigger purpose than just attracting interest.

B2C 130

B2C Objectives and Key Results Manufacturing Real Estate 130

Martech

JUNE 17, 2025

Large Language Model (LLM) agents aren’t very good at key parts of CRM, according to a study led by Salesforce AI scientist Kung-Hsiang Huang. The report showed AI agents had a roughly 58% success rate on single-step tasks that didn’t require follow-up actions or information. That dropped to 35% when a task required multiple steps. The agents were also notably bad at handling confidential information. “Agents demonstrate low confidentiality awareness, which, while improvable th

CRM 109

CRM Legal Follow-up Clients 109

Speaker: Brendan Sweeney, VP of Global Sales at Allego

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry expert Brendan Sweeney for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

Objection handling

Force Management

JUNE 20, 2025

Great sales leaders know how to make the number, but the ability to do that consistently requires more than just great sales skills. The best revenue leaders understand the critical need to equip individuals with the proper tools for revenue success and drive organizational outcomes. A great sales leader understands the importance of a structured sales discipline while reinforcing methodologies that drive measurable results.

Customers 101

Customers Sales Growth 101

SaaStr

JUNE 19, 2025

Rolling out our AI SDR this morning. It took a bunch of training, tooling, etc. But … 🔥Already got 15 meetings from it, 7.5% hit rate That’s more than any human SDR did in 30+ days before (More to come) — Jason ✨👾SaaStr.Ai✨ Lemkin (@jasonlk) June 16, 2025 The Top 3 Reasons AI Sales Tools “Don’t Work” (Spoiler: They Actually Do, If You Use The Tools Properly) I get this question at least 3x a week: “Jason, we tried AI sales tools and they just don’t wor

Objection handling 96

Objection handling Sales Legal Strategize 96

ClickFunnels

JUNE 17, 2025

The post Why Social Media Belongs in Your Sales Funnel appeared first on ClickFunnels. TikTok, Instagram, LinkedIn, and Facebook: these platforms might not immediately come to mind when mapping out your sales funnel. But judging by where your potential customers spend their time and how they discover businesses today, it’s clear why social media should be part of your conversion strategy.

Sales 130

Sales Follow-up Trust Contact 130

Martech

JUNE 18, 2025

Every day, we hear how AI is reshaping marketing. Need 100 social posts tomorrow? Done. Launch a campaign before lunch? No problem. Automation is accelerating everything — but speed alone isn’t a strategy. In 2025, 88% of digital marketers use AI in their daily workflow and the AI-in-marketing market is set to hit $27 billion this year. The broader AI industry?

GTM 100

GTM Strategize Trust B2B 100

Understanding the Sales Force

JUNE 17, 2025

Fire Your Top Salesperson: The Red Sox Lesson for Better Sales Teams What if firing your top salesperson would make your sales team better? The Boston Red Sox showed the world how to do it this past weekend. I know you might not care about the Red Sox or even baseball, but this is worth reading because there’s an amazing lesson here. The Red Sox were in the midst of a five-game winning streak and had just completed a three-game sweep of their arch-rival New York Yankees when they traded their be

Gaming 86

Gaming Contract Sales Quota 86

SaaStr

JUNE 18, 2025

Dear SaaStr: Should I Hire a Sales Consultant as My First Sales Rep? No, you shouldn’t hire a sales consultant as your first sales rep. Here’s why: As the founder, you need to be the one to close the first 10–20 customers yourself. This isn’t just about getting deals done—it’s about deeply understanding your sales process, your customers, and what works (and doesn’t) in your pitch.

Consult 93

Consult A/B testing Sales Pitch 93

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

Salesforce

JUNE 17, 2025

Traditional user experience (UX) work assumes you’re designing screens that will be built exactly as drawn. But generative development is changing that assumption entirely. With AI systems now able to assemble interfaces and create dynamic user experiences on demand, designers must move beyond familiar practices to embrace this fundamental change.

UX 66

UX Government User Experience Construction 66

ClickFunnels

JUNE 19, 2025

The post Crack the Code: 7 Smart Tips to Turn Cold Leads into Sales appeared first on ClickFunnels. Your landing page gets visitors every day. But they show up, take a quick look, and leave without doing anything. You’ve tried changing headlines, tweaking colors, and rewriting your copy. Still, nothing seems to stick. What if those same visitors actually stayed on your page long enough to see what you offer?

A/B testing 130

A/B testing Lead generation Technique Manufacturing 130

Martech

JUNE 19, 2025

Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Vanity metrics are numbers that are easily measurable and look good on paper but don’t directly correlate to business outcomes or provide actionable insights. Let’s take a closer look at seven common vanity metrics, why they’re considered weak and what you can use to replace them.

CTR 78

CTR CRM Click Through Rate Lead generation 78

Sales Hacker

JUNE 20, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. 80% of exec-level jobs never hit job boards.

GTM 93

GTM Construction Referrals Networking 93

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

Retail

SaaStr

JUNE 19, 2025

Dear SaaStr: How Do I Get a Job as a First Time VP of Sales? If you’re aiming to land a VP of Sales role, you need to position yourself as someone who can deliver results and scale a team. "The biggest mistakes CROs and VPs of Sales make when they take a new role." with @kylecnorton 1⃣ Too stubborn 2⃣ Need love space 3⃣ Do better diligence pic.twitter.com/yBGqYpQKfN — Jason ✨👾SaaStr 2025 is May 13-15✨ Lemkin (@jasonlk) January 20, 2025 Here’s how to approach it: Prove you can ow

Referrals 78

Referrals Quota Networking Pitch 78

Sales Gravy

JUNE 19, 2025

You know the drill. The quota clock is ticking, the pressure is mounting, and there's that relentless urge for a quick win. Every sales professional has felt that impulse to rush the process, to push for the immediate "yes," because, well, the numbers demand it. But here's the tough question you need to ask yourself: What if that very pressure is actively sabotaging your long-term success?

Commission 69

Commission Cross-sell Manufacturing Pitch 69

ClickFunnels

JUNE 19, 2025

The post Turn Browsers Into Buyers With an Emotion-Driven Product Launch Funnel appeared first on ClickFunnels. Your product launch looked perfect on paper: great offer, compelling copy, and months of preparation. Then, launch day came, and the sales barely trickled in. Sound familiar? It’s easy to blame your pricing, audience, or timing. However, the real culprit might be your lack of emotional triggers.

Launch 130

Launch Product E-commerce Trust 130

Martech

JUNE 18, 2025

Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and organizational readiness: The CMO Survey (Duke University). MarTech’s State of Your Stack Survey. Gartner’s CEO and Senior Business Executive Survey. Despite differences in methodology and audience, a cross-analysis reveals troubling patterns in how organizations navigate technology transformation.

Government 68

Government Objectives and Key Results Technology Technology 68

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

Engage Selling

JUNE 23, 2025

Stop using summer as an excuse and start using it as an advantage. Use this quieter time to reach across the organization, strengthen backup contacts, or work on a skill … The post Use Your Summertime Profitably first appeared on Colleen Francis - The Sales Leader.

71

71

SaaStr

JUNE 21, 2025

We analyzed every major public SaaS company’s YTD performance through just about the end of the first half of 2025. The results may change how you think about building software. TL;DR: The SaaS market has clearly bifurcated in 2025. AI-native + mission-critical = strong performance (Palantir +165%, ServiceNow +12%). Traditional horizontal SaaS faces big headwinds (Salesforce -18%, Asana -31%).

B2B 96

B2B Government Healthcare Contract 96

Salesforce

JUNE 16, 2025

You’ve invested considerable time and money in your service organization. But are you seeing a significant return on that investment? Are AI innovations like Agentforce delivering the impact you expect for your business? For the past eight months, Agentforce on Help has been providing our customers with faster answers and expert guidance when they need it, without them having to search through pages of content or wait on a support ticket.

Engineering 133

Engineering Trust Conversion Customers 133

Partners in Excellence

JUNE 19, 2025

Theoretically, we have solutions to our customers’ problems. Unfortunately, we tend not to focus on these, we tend to pitch the solutions, without knowing if the customer has the problem we solve, or really understanding that problem and what it means to them. We train our people to “solve the problem.” In their best engagements, we show up with insights, demonstrating, “here’s the solution to your problem, and if you buy by the end of the quarter we will offer you

Pitch 62

Pitch Customers Process Product 62

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B2B

Sales Hacker

JUNE 17, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Dennis Lyandres is an Advisor with ICONiQ and a Board Member of Speedchain and CaptivateIQ. Dennis amassed incredible insights through his experience as the Chief Revenue Officer of Procore, where he helped grow the company from $10M to $900M+ in revenue and guided it through a successful IPO.

GTM 80

GTM Customers Construction X-functional 80

Membrain

JUNE 22, 2025

Paul Fuller and Mike Simmons , founder of Catalyst Sales , dive deep into transforming sales forecasting by focusing on just two critical metrics: pipeline created and pipeline developed. Mike mentions that sales teams today are overwhelmed with data but lack actionable insights. The conversation highlights the power of simplifying complex systems and introducing clarity through well-defined, binary, past-tense sales stages.

Pipeline 70

Pipeline Sales Conversion 70

SaaStr

JUNE 18, 2025

So Okta rose to rapid growth and IPO as the stand-alone leader in enterprise identity for apps, acquired Auth0 to own it for developers, and now coming up on $3 Billion in ARR, it has settled into a more mature state: $2.75B in ARR Growing 12%, projected to slow to 10% Non-GAAP operating margins of 27% Free Cash Flow margins of 35% (!) $18B market cap, so ~6x ARR Net net it’s a story of new customer growth of 7% combined with slowing NRR of 106%.

Non-Profits 85

Non-Profits Represent Growth Contract 85

The Advantexe Advisor

JUNE 20, 2025

Over the past week, I’ve had the privilege of facilitating two unique business acumen simulation workshops for pharmaceutical marketers, each centered around building and applying omnichannel marketing skills. These simulations brought together marketers at various levels, from new hires to experienced franchise leaders, all aiming to better understand how to orchestrate meaningful and measurable engagement across an increasingly complex channel mix.

Pharmaceutical 96

Pharmaceutical Customers 96

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Partners in Excellence

JUNE 19, 2025

Preface: This is long and very nerdy. But I think it’s important to share the details of this fascinating research project. We struggle with the idea of, “How do we develop better business acumen with our sellers? How much time, how much investment, when will we see the results? What this project shows is “Time to customer acumen is amazingly short–and simple!

Customers 62

Customers Manufacturing Up-sell Conversion 62

Martech

JUNE 20, 2025

This article was co-authored by Rachel Smith , a Sr. Principal Analyst in the Gartner Marketing Practice, specializing in marketing data and analytics, marketing technology and marketing operations. Brand marketing is under the microscope. As CFOs demand harder evidence of impact, marketers must prove how brand investments drive real business results — or risk losing the budget to performance.

Territory 73

Territory Objectives and Key Results B2C Technique 73

Adaptive Business Services

JUNE 18, 2025

This has not yet been announced, but I was looking at Nimble’s import routines in preparation for a client meeting and … there is now an option to “Import Resume”. Interesting:) I decided to test it out to see what it might do. What is a LinkedIn profile? It’s a resume. So, I created a PDF of a person’s profile and I uploaded it. Nimble parsed that information, via AI, and created a perfect contact record!

CRM 71

CRM Represent Clients Consult 71

SaaStr

JUNE 22, 2025

Dear SaaStr: I’m a Seed Stage, First Time VP of Sales. What Should I Do To Be Successful? First off, congrats on the role—it’s a big deal. But seed stage is tough. You’re building from scratch, and there’s no playbook handed to you. So let’s get you on track to crush it. Master the Product and ICP (Ideal Customer Profile) You need to know the product inside and out — before you start.

Pipeline 76

Pipeline Up-sell Start-ups Sales 76

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales