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Mastering the Art of Selling Commodities: Proven Strategies for Creating Value and Winning Clients

Iannarino

Selling a commodity may seem like a losing battle, but it’s actually your gateway to mastering the most critical skills in sales —making yourself indispensable in a crowded marketplace.

Clients 159
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Sales in a Digital World with Anthony Nicks

Membrain

Ever wondered how to master the balance between automation and personal touch in sales? Join us in this episode with our guest, Anthony Nicks , Founder, CEOat Transformative Sales Systems.

Sales 84
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Are You The Value?

Iannarino

Why You Are the Key to Client Success in Modern Sales When you secure a first meeting with your dream client, neither your company, your clients, nor your solution is enough to cause your client to buy from you. Instead, you and you alone are responsible for creating the value that causes the buyer and decision makers to buy from you.

Clients 221
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Shift Your Perspective, Change Your Sales Landscape

Membrain

If you’ve been following me for long, you know I’m a student of systems thinking. I’ve been taking a training with Cabrera Labs , the think tank run by Drs. Derek and Laura Cabrera of Cornell University. As I’m going deeper with their systems thinking framework called DSRP , I can’t help but notice all the ways their model can help us sell better.

Sales 136
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Three Dog Night Classic is Foundation for Present Day Selling

Understanding the Sales Force

Randy Newman has written a lot of hit songs. The two most popular were probably Short People and I Love LA but he also wrote the music for Toy Story and Monsters, Inc. In 1970, Three Dog Night recorded one of his songs called Mama Told Me (Not to Come). If you don’t remember or weren’t around to hear one of the first hits of the 1970’s, you should probably watch/listen to the song, Mama Told Me (Not to Come) below and pay attention to the words in the chorus.

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The 30-Day Test: How to Know if Your VP of Sales Will Succeed

SaaStr

Here’s an uncomfortable truth about SaaS companies: the majority of first-time VPs of Sales don’t make it past 12 months. As someone who has both succeeded and failed at making this critical hire, I can tell you that when it works, it’s transformative. When it doesn’t, it’s potentially catastrophic. A failed VP of Sales hire doesn’t just cost you immediate revenue—it creates a devastating ripple effect: You lose the second-order revenue (up to 6x the initial l

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Will big tech burst the AI bubble?

Martech

As artificial intelligence continues to reshape industries, a new battle is brewing between startups and tech giants. Companies like Perplexity are raising billions to challenge the dominance of Google, Microsoft, Apple and Meta. Still, the question remains: Will the AI wave create lasting winners, or is it a bubble waiting to burst? AI search wars: Perplexity vs.

B2C 97
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3 Practical Marketing Cloud Engagement Tips for Better Customer Relationships

Salesforce

If all of our marketing expectations became reality, it might look something like this: AI working efficiently, connecting with customers where and when they prefer to engage, or taking the tedious work out of your everyday tasks. But instead, it probably looks like this: you don’t know where to start with AI, send generic email promotions and hope someone opens them, and you manually do tasks that require a lot of time.

Customers 103
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Dear SaaStr: Do VCs Favor Investing in Psychopaths?

SaaStr

Dear SaaStr: Do VCs Favor Investing in Psychopaths? Of course not, not intentionally. But … Sort of, unintentionally. VCs have to invest in simply crazy founders. “Good” crazy. Crazy folks who will do whatever it takes to build a Unicorn, not sell at $50m, not sell at $200m, keep going, even when logic 100 times will say otherwise.

Up-sell 92
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5 Customer Marketing Strategies to Drive Long-term Growth

G2

Discover five impactful marketing strategies that can drive long-term growth by boosting loyalty, engagement, and brand advocacy in e-commerce.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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The Business Acumen of Thanksgiving

The Advantexe Advisor

Thanksgiving weekend is my favorite time of the year. It’s a time for reflection and giving thanks, family gatherings, and a chance to catch your breath before the year’s final Q4 stretch and the obligatory beginning of Q1. But Thanksgiving’s influence goes well beyond the dinner table and gathering with friends and family. Thanksgiving is a significant driver of the economy, carrying a major impact across food, entertainment, travel, and retail.

Retail 88
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11 essential SEO elements you should be tracking

Martech

By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use an enterprise tool to track your technical SEO in the cloud. That’s all fine, but how helpful is it? Is it improving your rankings? If you’re managing 30-50 or even 100+ sites, does tracking technical SEO with cloud crawlers offer anything actionable?

CTR 106
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GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti

Sales Hacker

Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry. Her most recent role was as Chief Customer Officer at Klaviyo, where she transformed the customer success organization during the company’s hypergrowth, and played a key role in preparing the company for its IPO. Prior to Klaviyo she was the Group Vice President of Customer Success at DocuSign, where she built and lead successful strategies that delivered key customer outcomes and results.

GTM 83
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5 Interesting Learnings from Zoom at $4.7 Billion in ARR

SaaStr

So Zoom has entered its mature stage, but it’s also now rebooting itself. It’s dropped “Video” from its name as it has gone communications and AI-first: $4.7B ARR 3.6% Growth Overall Very, very profitable — generating almost $2B in free cash flow a year Growth is up just 3.6%, but Zoom has raised guidance — and the stock is up a strong 20% this year.

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Say it Ain’t So! I’m Experimenting AI

Adaptive Business Services

I already have a number of books related to marketing. Now I’m reading them. I also have acquired more on this topic as well as on AI. I’m reading those as well. I have also joined a digital marketing mastermind group. I’m going all in! Today I just want to focus on AI and I am looking at this post as a salesperson as well as a budding digital marketer.

CRM 62
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A Guide to Pharma 4.0: Embracing Transformation in the Pharmaceutical Industry

G2

The pharmaceutical industry has undergone substantial changes in the past few years. Traditionally, pharmaceutical operations were conducted manually, which had several disadvantages, such as slowed processes, poor product quality, and patient safety.

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How marketers can stop fueling customer churn for good

Martech

If you’re like me, then in the past 12 months, you’ve heard about Alex Hormozi’s book “$100M Offers” at least a half-million times. It feels like all the business coaches are saying the same thing, “You’ve got to have an irresistible offer, or you’ll never sell anything, die and be buried in a pauper’s grave.” Frankly, it annoys me every time I hear it.

Customers 103
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How Marketing Cloud Account Engagement Customers Can Access New Functionality

Salesforce

Marketing Cloud Account Engagement has come a long way in the last year. At Connections ’24 we announced that customers in the AMER region could access many of the features we were building out in Marketing Cloud Growth and Advanced Editions. This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Dear SaaStr: What Is The Shortest Time It Took for a Startup to Go From Launch to IPO?

SaaStr

Dear SaaStr: What is the shortest time it took for a company to go from concept/launch to their IPO? I think Lotus Software (of 1-2-3 fame) must be close. It shipped Lotus 1-2-3 in January ’83 and sold $50m in software in its first year on the market — that must be $100m+ in today’s $$$. Versus, apparently, a plan for $1m in revenues the first year acc. to Wikipedia.

Launch 82
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Change – The Ultimate Sales Survival Skill

Sales Pop!

As we march towards the end of 2024 and another selling year, we work to close deals and position ourselves for a strong start to 2025. Potential territory realignments and new account assignments present both new and foregone opportunities as we proceed laser-focused on our pursuits and clients, those current and those likely to become ours on Jan. 1.

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I Tested 10 Best Free AI Image Generators: Results Inside

G2

As a marketer and an AI enthusiast, I'm always looking for tools that make creativity faster, easier, and more impactful. From ChatGPT to Gemini, I've explored countless AI tools, but using AI image generators felt like a different kind of alchemy.

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How to build AI strategies that prioritize people

Martech

AI continues to embed itself into the fabric of business. However, the conversation often neglects a key component in the shadows: people. Training people in prompt engineering and system integrations is not enough. Today’s “AI experts” are too focused on the technology and process sides of the “People, Process and Technology” paradigm.

GTM 93
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Reviving Old-School Sales Techniques with Jorge Gamboa

Predictable Revenue

Outbound sales evolved dramatically, and the challenges for sales teams have intensified. What worked a decade ago doesn’t hold weight today. The post Reviving Old-School Sales Techniques with Jorge Gamboa appeared first on Predictable Revenue.

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5 Tips to Getting a Job in SaaS in a Tougher Market

SaaStr

I know for many, this seems a much harder time to find a new job What I can tell you is this. It’s not the crazy hiring market of 2021. But all the best start-ups and scale-ups are hiring, and even many of those doing Just OK are, too: I have at least 10 high quality portfolio companies looking hard for a great VP of Sales I have at least 8 high quality portfolio companies looking hard for a great VP of Marketing / Growth Every single portfolio company is looking to hire 2-30 great sales execs

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6 Tips to Make the Most of Small Business Saturday

Salesforce

All over the world, small businesses gear up to celebrate Small Business Saturday every year, a marketing initiative created by American Express to encourage holiday shopping. This annual event takes place after Thanksgiving, between Black Friday and Cyber Monday, encouraging consumers ‌to support almost 32 million independent businesses in the United States (U.S.) alone — helping small and medium-sized business (SMB) owners make a big impact.

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G2 Gives: Making a Difference One Review at a Time

G2

The G2 Gives review campaign is an initiative that allows users to support charitable causes by leaving product reviews. Through G2 Gives, reviews not only benefit software buyers everywhere by providing valuable feedback on products, but they also contribute to a meaningful cause.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Holiday ecommerce start surpasses record-breaking forecast

Martech

Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. For the first 24 days of November, U.S. ecommerce sales were up 9.6% year-over-year. This exceeds the record-breaking 8.4% increase expected for the entire 2024 holiday shopping season. And all this spending — $77.4 billion thus far — comes before the biggest discounts take effect.

Sports 96
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People Buy From People: Why Showing Your Face Online is Your Best Sales Strategy

TaskDrive

Learn why showing your face online builds trust, sets you apart, and boosts your business. Simple tips for authentic personal branding The post People Buy From People: Why Showing Your Face Online is Your Best Sales Strategy appeared first on TaskDrive.

Trust 52
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Dear SaaStr: How Big Should The Addressable Market Be to Go into Vertical SaaS?

SaaStr

Dear SaaStr: How Big Should The Addressable Market Be to Go into Vertical SaaS? I try to look at two things in Vertical SaaS startups, at least when investing : Will everyone in the vertical / industry use it? and Is the app so core, or at least is on a path to become so core, that they can charge $20,000+ a year for it? Or at least $10,000 at a minimum?

Finance 88
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Automating the Adversary: Designing a Scalable Framework for Red Teaming AI

Salesforce

Background Earlier this year, Salesforce’s Office of Ethical and Humane Use and Offensive Security teams performed security and ethics assessments on Salesforce’s first version of Copilot, now Agentforce , an autonomous AI agent for CRM use cases. The assessments focused on using direct prompt injection to bypass internal and external model guardrails used at various points in the LLM interaction lifecycle to prevent offensive, irrelevant, or incorrect outputs.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.