B2B Related Topics 
Martech
AUGUST 26, 2024
Like just about everything in marketing, B2B marketing is changing — and fast. Could be that marketing will enjoy an increase in power and influence in B2B? But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense. Dig deeper: The B2B case for retention marketing — 7 key tactics 4.
Iannarino
JUNE 12, 2024
You want to make more money in your role in B2B sales. Maybe you are motivated by money, or maybe you want to provide more for your family. Whatever the reason, you need to be careful about the advice you take when it comes to accomplishing your financial goals.
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Iannarino
AUGUST 22, 2024
In the world of influence and decision-making, understanding the distinctions between politicians and B2B salespeople can elevate your strategy and results.
Iannarino
JUNE 3, 2024
If you're struggling with abysmal win rates and failing to meet quotas, it's time to make significant changes to your B2B sales strategy.
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment. You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention
Iannarino
AUGUST 9, 2024
Here's why your B2B sales efforts might be missing the mark. Struggling to hit sales targets despite leveraging the latest technology and remote work strategies? Regardless of all the fancy technologies and remote setups, you have been sold a bill of goods.
Iannarino
JUNE 21, 2024
Pursue your true sales potential by harnessing the unique gifts and competencies that drive B2B success.
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What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. Happier customers. Higher revenue. A healthier bottom line. How to make the most of every campaign.
Advertiser: ZoomInfo
It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. Get started today.
Advertiser: ZoomInfo
Key tactics for assessing the completeness, coverage, and consistency of B2B data. After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Critical integrations that fit directly into your sales processes and workflows.
Advertiser: ZoomInfo
Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot.
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization.
Advertiser: ZoomInfo
In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.
Advertiser: ZoomInfo
This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.
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