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Your Contacts Are a Reflection of Your Value

Iannarino

After I started providing an executive briefing during quarterly business reviews with my contacts, executive leaders started joining these meetings. When my contacts started to share with their senior leaders our data, our insights, and what we believed would happen in the future, the senior leaders started to show up.

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Contact Centers vs. Call Centers: What’s the Difference?

Salesforce

The terms call center and contact center are often used interchangeably, and while they’re both hubs for customer service, they aren’t exactly the same thing. Let’s dig into the differences between a contact center vs. call center, so you can decide the best customer service approach for your business. What is a contact center?

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How to Win Deals By Improving Your Contacts' B2B Sales Experience

Iannarino

B2B buyers have raised their standards. They now resist the self-oriented legacy approach to sales, which are typically designed by a marketing team. When your sales conversation doesn't create value for your prospect, it provides a poor and inadequate B2B sales experience.

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The Customer Data You Crave? Your Contact Center Already Has It

Salesforce

It’s not necessarily easy to capture all this customer data in contact centers — or put it to good use. With budgets tightening, you need to find ways to make the most of the customer data you already have in your contact center. That use of customer data in contact centers will help your organization run much more efficiently.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. Critical integrations that fit directly into your sales processes and workflows.

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Constant Contact acquires Australia-based Vision6

Martech

based digital marketing platform Constant Contact has agreed to acquire Vision6, an SMS and email marketing platform in Australia. The deal is expected to grow Constant Contact’s presence in Australia and offer Vision6 customers comprehensive digital marketing from Constant Contact. Why we care.

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Your Contact Center Can Earn Money for Your Company, Too

Salesforce

That’s especially difficult for contact centers, where siloed data, disconnected systems and labor shortages already lead to long wait times. While these challenges may affect your contact center revenue, the real impact is on customer experience. Identify your contact center’s expenses. How to create contact center revenue.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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Mastering Intent Data: Understanding its Importance & Best Practices

Speaker: Joe Apfelbaum, CEO of Ajax Union

You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts. In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data.

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Best Practices for Marketing Database Cleanse

ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. This buyer’s guide will cover: Buying Considerations.

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How ZoomInfo Enhances Your Database Management Strategy

It involves finding a data management provider that can append contacts with correct information — in real-time. It's quite a process for marketing teams to develop a long-term data management strategy. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.

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6 Proven B2B Marketing Strategies and How to Use Them

By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for the purpose of following up on your interests. How to make the most of every campaign. Key takeaways from each story on how you can apply their tactics to your own strategy.

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Intent Signal Data 101

This infographic clarifies three common areas of confusion: How does company-level and contact-level data differ? But there are many intent signal data options and many confusing terms used to describe them. What exactly is first-party, second-party and third-party data? Which type of intent data is best for meeting specific goals?

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3 Mistakes Organizations Make While Developing ABM Programs

Inadequate contact inventory within universe. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process. Wasteful technology and service spending.