Membrain

APRIL 27, 2025

In this episode of the podcast, were joined by Mark Hunter , The Sales Hunter. This episode unpacks one of the most misunderstoodand mission-criticalconcepts in Sales Leadership: Accountability. Together with host Paul Fuller, Mark dives deep into how authentic relationships, cultural integrity, and personal leadership all hinge on a redefined view of accountability that transcends micromanagement and fuels meaningful performance.

Sales 77

Sales 77

Iannarino

APRIL 28, 2025

Discover how modern B2B sales have evolved from pitching products to building trusted authority, and why your sales team needs to adapt to win high-stakes deals.

Trust 152

Trust Pitch B2B Product 152

SaaStr

APRIL 27, 2025

Top Posts: #1. Forge: The Secondary Markets for Hot Start-Ups Are Back! Just Not So Much for Enterprise Software #2. AI Cant Sell Yet. But Its Probably Already Smarter Than Much of Your Sales Team #3. VC Deals in 2025 Off To Same Pace as 2024. And AI is 71% of All VC Dollars. Per NVCA #4. The One Bit of Math Almost All Founders Get Wrong: Dilution #5.

Sell 59

Sell B2B Up-sell Start-ups 59

Highspot

APRIL 28, 2025

The go-to-market landscape is evolving fast. Modern buyers are demanding more personalized experiences, revenue targets are rising, and efficiency has become more critical than ever. To adapt to these pressures, enablement teams are rethinking how they drive impact. So, how are organizations evolving to succeed in this high-pressure environment? Based on our survey of 350 global go-to-market professionals, the answer is clear: Theyre leveraging AI to power go-to-market execution.

GTM 52

GTM Drivers/motivators Go To Market Sales 52

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to keyless entry, in-room entertainment, and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that

Hospitality

Membrain

APRIL 27, 2025

In this episode of the podcast, were joined by Mark Hunter , The Sales Hunter. This episode unpacks one of the most misunderstoodand mission-criticalconcepts in Sales Leadership: Accountability. Together with host Paul Fuller, Mark dives deep into how authentic relationships, cultural integrity, and personal leadership all hinge on a redefined view of accountability that transcends micromanagement and fuels meaningful performance.

Sales 71

Sales 71

G2

APRIL 28, 2025

Discover how Kevin Lau, VP of customer engagement at Freshworks, builds customer loyalty, turning clients into lifelong fans to drive business growth.

Customers 59

Customers Clients Growth 59

SalesHood

APRIL 28, 2025

Learn how Digital Sales Rooms streamline sales, boost buyer engagement, and drive revenue with personalized content and actionable insights.

Sales 52

Sales Process Sell 52

David Meerman Scott

APRIL 28, 2025

Here we go again. Another major social technology company focused more on profit than on serving its users is changing how we communicate. As of now, Facebook Live videos will be deleted after 30 days. Previously, Facebook Live videos never disappeared.

Technology 52

Technology Technology 52

G2

APRIL 27, 2025

Discover the 22 biggest cyber attacks from 2011 to 2024, including how they happened, who was hit, and what they reveal about cybersecurity today.

59

59

SaaStr

APRIL 28, 2025

Kiren Sekar, Chief Strategy Officer and founding team member at Samsara, came to SaaStr Annual to do one of our best deep dives even on going multi-product. Samsara was intentionally multi-product from the earliest days, and they carefully planned out scaling 5+ products to $100M+ ARR. And come see so many more great convos like this at 2025 SaaStr Annual + AI Summit on May 13-15 in SF Bay , including the CEOs and CXOs at vertical SaaS leaders ServiceTitan, Clio, MangoMint, Owner and so many mor

Product 98

Product Transportation Growth Launch 98

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

Martech

APRIL 28, 2025

AI is changing how clients view creative work. Even the best human efforts are starting to be questioned not for quality, but for authenticity. I recently saw this firsthand. The feedback I was not expecting Below is recent feedback from a client on some content we created. “I do have a piece of feedback for them. I’m not sure which AI writing tool they’re using to create these, but they may want to take a second pass a lot of these pieces of copy are clearly first pass AI gen

Clients 68

Clients Trust Service Follow-up 68

Salesforce

APRIL 28, 2025

AI and agentic AI adoption is accelerating across industries, and executives are feeling the pressure from boards, investors, and stakeholdersto safely leverage AI and agentic AI for efficiency and innovation. But the reality is, many employees are already using AI tools in their day-to-day work, often without clear guidelines or oversight. A recent Slack study underscores this point: desk workers at companies with AI permissions in place are nearly six times more likely to experiment with AI to

Legal 52

Legal Trust Government Technology 52

G2

APRIL 28, 2025

In the rush to embrace AI, many companies are sprinting toward adoption without a clear strategy or plan for implementation. The result? A bunch of professionals wondering if theyre actually equipped for all of this.

52

52

SaaStr

APRIL 27, 2025

There’s no question you can found a great B2B company anywhere today. Hopefully, Canva will IPO soon — straight from Australia. Several of the latest B2B IPOs are HQ’s far from SF, from Klaviyo to Onestream. But venture capital? Well, in the Age of AI it’s become radically centered in the SF Bay Area again. This latest slide from Pitchbook really illustrates the trend: Yes, these numbers are inflated by the mega AI deals, from OpenAI to Databricks and more.

B2B 90

B2B 90

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B2B

Martech

APRIL 28, 2025

Traditional industries are having their digital awakening. Sectors once proud of doing things “the way they’ve always been done” are now navigating a digital landscape that shifts every few months. From manufacturing to craft stores, they’re finally diving in. But this isn’t just about adopting new tools it’s about bridging generations to make a real impact.

Meeting 68

Meeting Objectives and Key Results Manufacturing Retail 68

Salesforce

APRIL 28, 2025

At Salesforce, we believe responsible AI begins with clear boundaries. We have long advocated for a risk-based approach to AI governance that prioritizes human rights and ethical considerations. Thats why we build AI in alignment with our values and why we support frameworks like the European Unions AI Act, which draws important guidelines around practices that could harm peoples rights and safety.

Government 52

Government Legal Trust Pipeline 52

G2

APRIL 28, 2025

While comparing website builder platforms , I stumbled across a few choices. Popular platforms like Webflow, WordPress, Wix, and Shopify became my top picks. I compared these platforms in detail to find the most suitable platform for my client. After comparing Wix and Shopify , I knew I had to find out how Webflow vs. WordPress stacks up. This article stems from the same comparison and contains insights to see if the platform matches your needs and expectations.

Price 64

Price Clients 64

SaaStr

APRIL 28, 2025

What’s Changing in Sales: The AI Revolution is Here — and Coming Fast After analyzing 139,000+ conversations through SaaStr’s New AI, it’s now clear from the data: AI is about to fundamentally transform B2B sales. This isn’t some distant futureit’s happening right now. And will happen even more in the coming months.

Negotiate 80

Negotiate Contract E-commerce Price 80

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Martech

APRIL 28, 2025

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. CTV’s resurgence marks a pivotal moment as digital video has become the dominant force in the TV/video market. CTV is expected to grow another 13% in 2025 to reach $26.6 billion.

Pharmaceutical 65

Pharmaceutical Retail Strategize Growth 65

Salesforce

APRIL 28, 2025

AI agents like Agentf o rce can reason and act autonomously on your behalf, but can they get along with each other? Our recent story unpacked the four levels of agentic maturity and looked at the increasingly sophisticated implementations companies are deploying to production. But getting to Level 4 multi-agent orchestration is about more than just innovation and complexity.

Retail 52

Retail Trust Manufacturing Government 52

Sales Gravy

APRIL 28, 2025

Self-talk, what you say to yourself internally, manifests itself in your outward attitude and actions. As any elite athlete will tell you, the mental games you play with yourself between your ears will make or break you. When all things are equal, mindset is one thing that separates winners and losers. This is one of the reasons that I love golf so much.

Cold Call 52

Cold Call Drivers/motivators Pipeline Gaming 52

SaaStr

APRIL 28, 2025

Dear SaaStr: What Are Some Signs of Potential Churn Even if Usage is Strong? Even with strong engagement, there are subtle signs that a customer might churn. Here are a few key ones: Champion Turnover : If your main point of contact or internal champion leaves the company or gets promoted, its a red flag. Without them advocating for your product, the relationship can weaken quickly.

Promote 66

Promote Contact Start-ups Product 66

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

Martech

APRIL 28, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How does conversion lift testing work, and which ad platforms offer it to advertisers? Conversion lift testing, also known as “lift tests” or “lift studies,” is a method used by marketers to measure the incremental impact of their advertising efforts on conversions.

Conversion 62

Conversion Campaign Retail Lead generation 62

Salesforce

APRIL 28, 2025

Instagram isn’t just about selfies and latte art its where people discover their next favorite brand. While scrolling, youve probably landed on dozens of incredible handmade jewelry brands with just the right aesthetic. Maybe it was that beautifully presented candle in your feed? Or the local photographer whose Instagram stories made you book a session?

CRM 52

CRM Follow-up Contract Trust 52

Hubspot

APRIL 28, 2025

Every sales professional has the same experience: The end of the quarter looms, and youre still waiting for leads to convert into paying customers. As a business owner, Ive been there too juggling multiple clients, pitching new writing projects, and managing endless follow-ups. But, the days of manually managing business may be over. AI sales agents are reshaping the landscape, automating the sales process, and guaranteeing that no lead goes cold.

Appointment 36

Appointment Follow-up Negotiate CRM 36

SaaStr

APRIL 26, 2025

Dear SaaStr: My Co-Founder and I Can’t Agree Who Should be CEO. Would Co-CEOs Work? And What Will VCs Think? Co-CEOs can work, but theyre tricky, and investors are generally skeptical. Its not a dealbreaker, but it raises questions: Whos really in charge? Who do they bet on? Who makes the final call when theres a disagreement? These are the kinds of things that can confuse the team and to some extent, spook VCs, especially at Series A when youre scaling and need clear leadership.

GTM 52

GTM Trust Growth Conversion 52

Speaker: Yohan Lobo and Dennis Street

In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.

Product

Salesforce

APRIL 28, 2025

Youve seen the ripples of what AI agents can do. Now, get ready for the tidal wave. The future of AI agents? Its agents that can hear your commands and see the world alongside you. It’s AI orchestrating AI, creating a symphony of digital labor. It’s agents with digital memories that learn your patterns and foresee your next move. Forget incremental upgrades.The AI agent of tomorrow will be a force multiplier unleashed.

Engineering 52

Engineering Appointment Strategize Government 52

SaaStr

APRIL 26, 2025

Two of the top sales leaders in SaaS came to SaaStr Annual to do a deep dive and AMA on what’s working (and what’s not) in modern sales organizations. Not the fluff you read on LinkedIn. The real, data-driven learnings from the trenches. Meet Our SaaS Sales Leaders Jeff Perry is the Chief Revenue Officer at Carta (if you don’t know Carta, they’re the $1B+ ARR leader in cap table management and fund administration).

Legal 72

Legal GTM Pipeline Pitch 72