David Meerman Scott
JANUARY 20, 2025
The term Free Speech has been tossed around a great deal in the past few years. While I am one hundred percent all in for freedom of speech, the amplification of ideas on social networks like X and Facebook is quite different.
SaaStr
JANUARY 19, 2025
Dear SaaStr: At What Point Should a Startup Hire a Salesperson? Only once you have closed 10 customers yourself. Never before. After 10 you will know. Youll not only know how to actually pitch, sell and close your product. But from that, youll also know when you are ready to hand that off to a full-time salesperson. If you hire a salesperson before 10 customers.
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Membrain
JANUARY 19, 2025
Do you know the key strategies that effective CEOs use to empower their sales teams for success? Join us with guests Sean O'Shaughnessey CEO of New Sales Expert and Kevin Lawson , President of Lighthouse Sales Advisors as we explore the victories and challenges facing sales teams as we head into 2025. In this episode, we highlight the essential actions leaders must take, such as defining ideal customer profiles and crafting compelling value propositions, to navigate the complexities of the sales
Sales Gravy
JANUARY 19, 2025
Heres an important question: Are you coachable? Now, before you jump to answer that, I want you to pause and really think about what being coachable or coachability really means. "Coachability" is essential for top performance in sales - and for that matter ANY endeavor. It simply describes how receptive you are to feedback and guidance; AND, how willingly and effectively you apply coaching to improve your performance.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Understanding the Sales Force
JANUARY 18, 2025
With the holidays in the rear-view mirror, we can reflect on the time-honored tradition of gift giving. Whether you’re someone who gives a single gift or twenty gifts to your loved ones, the premise is the same. Figure out what they would like, find it, buy it at a store or online, get it home, wrap it, and put a bow on it. On Christmas eve or Christmas day, you present the gift.
Martech
JANUARY 21, 2025
Creating standout content takes significant time, effort and resources. Yet much of that content doesnt reach its full potential. It often underperforms in reach, engagement and ROI, leaving opportunities untapped. Content atomization addresses this challenge. Instead of producing endless new material, this strategy involves breaking down high-value content into smaller, focused pieces designed for specific platforms and audiences.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Partners in Excellence
JANUARY 20, 2025
I recently wrote an updated version of “ What Is Coaching ?” In it, I focused on how leaders coach and develop their people. At the end of the article, I had and Afterword, suggesting the same principles used in high impact coaching within our own organizations should be applied in working with our customers. I want to do a deeper dive in this article.
Sales Hacker
JANUARY 21, 2025
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives. Rob joins Canva from HubSpot, where he was also Chief Customer Officer, and before that, he was the Chief Marketing Officer at Docusign.
Martech
JANUARY 21, 2025
Lin-Manuel Miranda, creator and star of Hamilton and In the Heights, excels in acting, singing and dancing. Gene Kelly was a master of acting, singing and dancing, best known for films like Singin in the Rain and An American in Paris. These artists are triple threats literally one in a million. In fact, Miranda has talent that exceeds a triple threat as he is also a songwriter and producer, making him a quintuple threat.
SaaStr
JANUARY 21, 2025
So recently a founder doing really well at $30m ARR reached out to me and asked if they fly out to take a meeting with a big potential partner in the SF Bay Area. A very important partner yes, but one they didn’t have a super deep relationship. It wasn’t clear it was worth all the time flying to the SF Bay Area, staying in a hotel, and flying back.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
G2
JANUARY 20, 2025
Let's get real for a minute. Searching for jobs can be a real drag, right? Ive been exactly where you are just a year back when I decided to resume working after a breakup late, the computer on, endlessly clicking 'next page' on job search sites , hoping the perfect role would just pop out. Its especially tough when you have the pressure and urgency to land a good job.
Predictable Revenue
JANUARY 20, 2025
Lets uncover the three biggest blind spots revenue leaders face and explore how to overcome them with actionable strategies. The post 3 Blind Spots Killing Your Revenue Growth appeared first on Predictable Revenue.
Martech
JANUARY 21, 2025
Its the time of year when Salesforce releases its spring updates, which roll out this year between January and March 2025, depending on which Salesforce products and features your team uses. We examined the updates for Salesforce Marketing Cloud, Marketing Cloud Account Management (formerly Pardot) and the newly renamed Personalization (formerly Einstein Personalization) to find the most interesting and helpful updates for marketers.
SaaStr
JANUARY 21, 2025
Dear SaaStr: What Do You Do When a Top Employee Slacks Off? Its a tough one. Taking a bit of a break, needing to collect yourself, needing to even vent a bit — that’s OK. But what do you do when a top, trusted resource slacks off … for months ? Ive found this is especially common in sales. One of your top reps gets really, really good at the playbook.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
G2
JANUARY 20, 2025
I reviewed the 7 best digital signage software and listed the top features, pros and cons, and real-time reviews to manage advertisement workflows in 2025.
Salesforce
JANUARY 20, 2025
Whether you’re checking email or scrolling through social media, opportunities to buy (almost) anything with just a click are everywhere and customers are clicking faster than ever. Research finds 53% of customers prefer to engage with businesses digitally, and 59% of shoppers make purchases from companies via social media, according to Salesforces State of Commerce Report.
Martech
JANUARY 21, 2025
I use AI tools like ChatGPT, Gemini and Copilot to explore career plans, obligations, ambitions and even moments of self-doubt. It’s not just about finding answers it’s about gaining clarity by seeing your ideas reflected, reframed, or expanded. Millions rely on AI for guidance, trusting these systems to help navigate life’s complexities.
SaaStr
JANUARY 19, 2025
So one big theme of 2025 SaaStr Annual (May 13-15 in SF Bay) will be going deep on Vertical SaaS. We’ll hear from the CRO of $3B Clio (legal SaaS), the CEO and CRO of Flock Safety (police and safety SaaS), and dozens of others on how to scale their vertical SaaS industries and platforms. See you there! And we’ve done several great live Workshop Wednesdays with top CROs and VPs of Sales in Vertical SaaS in particular recently that are all A+ and worth watching: #1. $100m+ ARR Vertical
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
G2
JANUARY 21, 2025
I tested and reviewed G2's 8 best video conferencing software to help you find the perfect fit for your meetings. Check out my top picks and insights.
Sales Hacker
JANUARY 20, 2025
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.
Martech
JANUARY 20, 2025
Metrics are a polarizing topic in customer experience. There are ongoing discussions about which CX metric is the best. Net Promoter Score (NPS) remains one of the most widely adopted metrics. However, it faces growing criticism, prompting many organizations to favor alternatives like Customer Satisfaction (CSAT) or Customer Effort Score (CES). Each year, a new metric emerges, championed by analysts or consultants claiming it solves the limitations of its predecessors.
SaaStr
JANUARY 20, 2025
The thing that is underpriced right now in software is that AI will meaningfully increase the TAM of many software categories. With AI Agents that do work for people, from coding to reviewing contracts, these are brand new dollars in software spend that didnt exist before. [link] — Aaron Levie (@levie) January 16, 2025 So there was a looming meta issue in SaaS many of us older times worried about for years, until the 2020-2021 boom: Will we run out of budget to buy SaaS?
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
G2
JANUARY 19, 2025
I tested the top optical character recognition tools to identify the best-reviewed and most powerful OCR software for 2025. Read my article to learn more!
Understanding the Sales Force
JANUARY 20, 2025
Allow me to use Donald Trump, the 47th President of the United States, as my analogy for this article because his policies will be quite relevant for sales and business development over the next four years. If you aren’t interested in my commentary about Trump, skip down to my predictions and advice. My Thoughts on Trump From among the 750 or so articles I published since Trump became the hated politician from outside the DC beltway in 2015, I mentioned Trump around a dozen times (1.5%), a
Martech
JANUARY 20, 2025
AI is set to transform the way we work, yet its full potential remains untapped. In marketing analytics, AI holds the promise of revolutionizing the field by: Enabling significant performance improvements. Unlocking untold operational efficiencies. Enhancing layers of intelligence and interpretation to boost insights and actionable analytics. Given the potential for transformational gains, broad AI adoption should be the norm in marketing analytics.
SaaStr
JANUARY 18, 2025
Per the Wall Street Journal , the percent of Harvard MBAs graduating without a job 3 months later has hit a record level. 23% are without a job 90 days out — vs just 10% in 2022: 2024: 23% 2023: 20% 2022: 10% Now you might find this interesting, but wonder what exactly it has to do with SaaS and B2B. Well, first of course as you scale, you may hire an MBA or two to help with partnerships, biz dev, finance, etc.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
G2
JANUARY 19, 2025
Explore the 9 best restaurant management software to streamline operations and improve customer experience. Read my review to find the perfect fit!
Understanding the Sales Force
JANUARY 20, 2025
Allow me to use Donald Trump, the 47th President of the United States, as my analogy for this article because his policies will be quite relevant for sales and business development over the next four years. If you aren’t interested in my commentary about Trump, skip down to my predictions and advice. My Thoughts on Trump From among the 750 or so articles I published since Trump became the hated politician from outside the DC beltway in 2015, I mentioned Trump around a dozen times (1.5%), a
Martech
JANUARY 20, 2025
Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
SaaStr
JANUARY 20, 2025
At SaaStr Annual , Jamie Del Porto, Head of Account Management, shared a deep dive on how embedded finance really works for B2B companies (and beyond): The TL;DR on Embedded Finance in 2025 Embedded finance isn’t just payments anymore – it’s a massive revenue opportunity that’s transforming how SaaS companies monetize SaaS platforms are seeing up to 70% revenue uplift from embedded finance offerings 97% higher customer satisfaction when platforms offer financial services
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
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