Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. The larger of the two acquisitions was announced on Thursday, when Publicis Groupe said it entered into a definitive agreement to acquire Influential, the largest influencer marketing platform in the world in terms of revenue.

Launch 75

Launch B2B Campaign Follow-up 75

SaaStr

JULY 26, 2024

Dear SaaStr: I’ve Been Out of Sales For 6+ Years. Is It Too Late to Get Back In? I stayed at home as a parent and then played professional poker for several years. Ok here’s the thing: you have 2 flags already (and staying home for the kids isn’t one of them). Issue #1 isn’t that you stayed home for a bit for your kids (almost everyone wants to be supportive here) or even that you played poker per se.

Referrals 62

Referrals Gaming Sales Follow-up 62

Martech

JULY 26, 2024

“Are we getting value from our martech?” This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. To assess the real impact of martech on company value today, you should: Focus on effectiveness, not efficiency metrics.

Pharmaceutical 73

Pharmaceutical CRM B2C Technology 73

Search Engine Land

JULY 26, 2024

Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform. Why we care. Reddit’s new ad format allows advertisers to collect user information directly on the platform, potentially improving lead quality and campaign performance for businesses across various industries. Key features: Mobile-optimized design with auto-populating email fields.

Lead generation 61

Lead generation Launch CRM Represent 61

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customers

Martech

JULY 26, 2024

While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its adoption at work — three percentage points higher than in 2023, according to a new survey by The Marketing AI Institute. Just over a third of respondents (36%) said AI is now infused into their daily workflows — up 7 percentage points from last year, according to the 2024 State of Marketing AI Report.

Technology 61

Technology Technology Strategize Follow-up 61

SaaStr

JULY 26, 2024

So SaaStr Annual 2024 — the 10th Annual — is coming up fast. Sep 10-12 in the SF Bay Area. And because it has the highest concentration of SaaS founders and CEO, it also attracts the highest concentration of VCs and tech finance firms of any event. I loved the recent write-up by Lighter Capital of SaaStr Annual. They’ve been coming back for years: “SaaStr Annual attracts droves of VCs and investors.

Finance 60

Finance Meeting Presentation Conversion 60

G2

JULY 26, 2024

An email marketing is a vital component of B2B marketing strategy. With buyers doing so much research on their own, there's never been a better time to nurture those relationships via email.

B2B 58

B2B Campaign 58

Martech

JULY 26, 2024

After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Emotions ranged from lack of surprise to relief. Many see it as good news for advertisers, while some have mixed feelings.

Non-Profits 76

Non-Profits Strategize Launch Drivers/motivators 76

G2

JULY 26, 2024

Given the choice between a higher-priced product with quality reviews and a lower-priced product with fewer reviews, which would you prefer?

Growth 63

Growth Conversion Price Product 63

Search Engine Land

JULY 26, 2024

Unlike big proactive PR campaigns, where working with professionals can prevent you from wasting a huge amount of time and money, reactive digital PR is usually something that you can bootstrap with a bit of time and effort. As long as you follow a few basic rules, you can earn yourself a handful of foundational links early on in your brand’s life without having to pay for an agency or consultant to do digital PR for you.

Niche 62

Niche UX Gaming Follow-up 62

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Partners in Excellence

JULY 26, 2024

Let’s step out of our selling roles for a moment and talk about conversations. Think about the conversations you have within your own organizations. Think about the conversations you have with colleagues and partners. In reflecting on those conversations, what are the characteristics of the most impactful conversations and meetings? Think, also, of the meetings that were a massive waste of time.

Conversion 68

Conversion Meeting High impact Pitch 68

Martech

JULY 26, 2024

A company’s website is more than just an online storefront in today’s digital age. C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Strategize 71

Strategize High impact User Experience Construction 71

Search Engine Land

JULY 26, 2024

Some so-called digital marketing experts have said “blogs are dead,” especially in big business. This couldn’t be further from the truth, especially with changes in search like AI Overviews and the endless flow of trust customers now require. Blogs build trust gradually, contrary to what shady marketers claim. Results aren’t instant. It’s a long-term strategy that grows over time.

Trust 81

Trust Objectives and Key Results Real Estate Entertainment 81