Iannarino
NOVEMBER 27, 2023
You want your sales team to qualify prospective clients. You don’t want them to pursue prospects not likely to buy from your sales team. Yet, the ridiculous amount of pipeline you require makes it easy to add an opportunity with nothing more than a first meeting.
Veloxy
NOVEMBER 6, 2023
Have you ever felt overwhelmed by the sheer number of tools and software at your disposal? Many sales teams find themselves juggling multiple tools, each promising to be the silver bullet for sales success. Yet, instead of streamlining operations, this often leads to confusion, inefficiencies, and a longer sales cycle. This article isn’t just another piece discussing the challenges of a bloated SaaS tech stack.
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Search Engine Land
NOVEMBER 28, 2023
Google confirmed that the November 2023 core update – the fourth core update this year – has completed rolling out. The update started on November 2, 2023, only a couple of weeks after the October 2023 core update , which started rolling out on October 5 and was completed on October 19. The November core update finished on November 28, 2023, 26 days after it started to roll out.
Martech
NOVEMBER 29, 2023
In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. Google initially announced the plan, which only applies to accounts that haven’t been used for at least two years, in May, giving users six months to take action. Inactive email accounts don’t engage with marketing emails and don’t respond to messages or make purchases, which means on some level, Google might be doing email marketers a favor by presenting this pu
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
SaaStr
NOVEMBER 20, 2023
Dear SaaStr: What is The Best Way to Hire Your First Sales Rep? I’ll tell you the trick. It’s going to sound simple, but it isn’t, because almost everyone gets it wrong. For at least your first few reps: hire someone >>you<< would buy >>your product<< from. Period. I.e., Do not hire someone just because they worked at Facebook or Salesforce or even Datadog or Shopify in “sales”.
Salesforce
NOVEMBER 13, 2023
We are at an inflection point in the history of application development. Game-changing innovations in AI are transforming the way we build apps, enabling us to create experiences that were previously unimaginable. This is reminiscent of the shift from mainframe to client/server applications, and later from client/server to internet applications. In both cases, the new technology was so transformative that it led companies to change course, rethink and often rewrite their existing applications, a
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
G2
NOVEMBER 23, 2023
Employee wellness programs can help meet the demand for a better work culture. Learn more about its benefits, ROI, and how it can help reduce healthcare costs.
Search Engine Land
NOVEMBER 27, 2023
Google Search supports discussion forum and profile page structured data. This functionality allows Google to show “first-person perspectives from social media platforms, forums, and other communities” within the search results. In addition, Google added new Search Console reports to support those who added structured data to their pages, the company announced.
Martech
NOVEMBER 15, 2023
AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. In this sea of increasingly repetitive and recycled content, you need to offer something unique to capture attention.
SaaStr
NOVEMBER 24, 2023
So the IPO market sort of, kind of, reopened a bit in 2023 — after being closed for 2 years for the most part. Kalviyo, Instacart, and ARM all 3 great leaders, IPO’d in a short window, unfortunately, to a bit of a quiet thud. None really traded up, and for the most part, I think folks view their IPOs as a test around a brief market up-tick that didn’t taken.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Salesforce
NOVEMBER 16, 2023
There’s been a lot of buzz lately about how marketers can use AI to enhance customer experiences and productivity. But for AI in marketing to fully reach its potential, we need to truly understand how it works and how to deploy it. Think of AI as a vehicle with the ability to deliver all the customer insights you need and want. You can market more efficiently and create personalized content that customers love.
Hubspot
NOVEMBER 27, 2023
In a world where women make up roughly half of the population, it’s only natural that we’d see a similar distribution in sales, too. But that’s not the case. What’s more, studies show that despite women consistently hitting or even surpassing their sales quotas, they only earn 82% as much as their male counterparts. Despite these challenges and disparities, women in sales are actively working to shatter the stereotype that has lingered for far too long.
Search Engine Land
NOVEMBER 24, 2023
Google is deprecating the crawl rate limiter legacy tool within Google Search Console on January 8, 2024. Google said this feature is no longer useful because Google said it has improved its “crawling logic and other tools available to publishers.” What is the crawl rate limiter. It is a tool within the legacy version of Google Search Console that lets you communicate to Google crawl your site less than it currently does.
Search Engine Land
NOVEMBER 22, 2023
It’s been nearly a year since Google last updated its Search Quality Rater guidelines. Unlike previous edits to the Search Quality Guidelines, which have introduced significant, new concepts ( like the new E for Experience last year ), the latest updates to the Search Quality Guidelines seem much more focused on user intent and needs met. Google is: Refining what it means to provide high-quality search results.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Search Engine Land
NOVEMBER 27, 2023
High-potential keywords are phrases that bring relevant traffic to your website and lead to revenue. While Google Keyword Planner and SEO tools are useful, they focus on search volume and intent, not necessarily revenue. To find keywords that actually lead to sales, it’s important to explore other sources that combine website traffic with actual conversions.
Search Engine Land
NOVEMBER 21, 2023
Crowd-sourced human quality raters have been the mainstay of the algorithmic evaluation process for search engines for decades. Still, a potential sea-change in research and production implementation could be on the horizon. Recent groundbreaking research by Bing (with some purported commercial implementation already) and a sharp uptick in closely related information retrieval research by others, indicates some big shake-ups are coming.
Search Engine Land
NOVEMBER 15, 2023
Google has rolled out ranking improvements aimed at showcasing more content from social media, blog posts, forums and more that share personal insights and experiences. This is the hidden gems announcement Google made back in May, but this update is not part of the helpful content system. It is part of the Google core ranking system, Brad Kellett, Senior Director on Google Search product and engineering told us.
Search Engine Land
NOVEMBER 15, 2023
Yahoo Search is expected to start rolling out aspects of its new search engine in the first weeks of 2024. Brian Provost, the Senior VP and General Manager of Yahoo Search, said Yahoo Search will be launching in the very early days of 2024. Brian Provost said this at Search Marketing Expo Next event during the question and answer portion of his talk today.
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Search Engine Land
NOVEMBER 16, 2023
Google has updated its search quality raters guidelines for the first time in 2023 with a number of updates including simplifying the needs met scale, adding some more modern examples and some other minor changes. The last update to this document was 11 months ago on December 15, 2022 , which was a much larger update to the document. What changed. Here is a list of the documented changes: Simplified Needs Met scale definitions and added guidance for specific types of Needs Met ratings; refreshed
Search Engine Land
NOVEMBER 27, 2023
YouTube Shorts ads are being rolled out to more advertisers as the solution moves from beta to general availability. For the first time, Marketers are reporting the ability to choose Short ads as a video format, integrate them with in-stream ads and combine them with in-feed ads. While many advertisers worldwide are finally gaining access to these new options, Google notes that this feature is not yet available on all accounts, but will be rolled out to all advertisers within the coming months.
Search Engine Land
NOVEMBER 21, 2023
Attracting good traffic to your website and related properties is a great achievement in SEO. Pat yourself on the back for being good enough at keyword research, metadata, UX, etc., to get those traffic numbers up! OK, celebration time is over. How much of that traffic is actually converting? SEOs don’t have the luxury of focusing only on transactional keywords and/or relying on direct response-focused landing pages.
Search Engine Land
NOVEMBER 13, 2023
Google’s Search Liaison, Danny Sullivan, has reportedly said that major changes are coming to Google’s search rankings in the future. This comes from a talk Sullivan gave at an event last Friday, where he was quoted as saying that these “major changes” are coming and that some may need to “buckle up.” Danny Sullivan after this story was published replied on X saying, “I was talking about various things people have raised where they want to see our result
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.
Search Engine Land
NOVEMBER 27, 2023
Google Search Console went down at about 8 am ET today and is still down at the time this story was published. Search Console was down and inaccessible for about 50 minutes. The tool went down at about 8 am ET and returned at 8:52 am ET. Google is aware. At about 8:30 am ET Google’s Daniel Waisberg replied to some concerns on X with a bit of a joke, he said, “I was looking for a plug to charge my phone, so I had to unplug the server.” “Joking aside, we’re working on
Search Engine Land
NOVEMBER 20, 2023
After months of seeing Google’s Search Generative Experience (SGE) in action, it’s not the digital marketer’s apocalypse many thought it would be. Despite some hiccups, it has presented several opportunities for those who have gained a deeper understanding of the experiences SGE seeks to provide users – giving perfect answers right on SERPs.
Search Engine Land
NOVEMBER 27, 2023
Technical SEO refers to the process of improving a website’s architecture and backend elements to improve its visibility and performance on search engines. Tackling such SEO projects often requires collaboration between technical SEO specialists and web developers, especially for large sites. Technical SEO examines page load speed, site architecture, security, internal linking, etc., to eliminate friction points that might hinder search bots from properly crawling, indexing and rendering a websi
Search Engine Land
NOVEMBER 27, 2023
More than 250 websites now block Google-Extended , the “standalone product token” Google introduced Sept. 28 to let you block Bard, Vertex AI generative APIs and future generations of models from accessing your content. That’s according to research shared exclusively with Search Engine Land by the Detailed.com team. Why we care. There has been much debate and discussion about whether brands and businesses should block any bots (e.g., GPTBot , CCBot) that crawl content that is then used to
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Search Engine Land
NOVEMBER 20, 2023
Are you looking for some examples of how companies are using AI for SEO successfully? You are in the right place. Maybe you are playing with the idea of using AI for tangential SEO. Maybe you are already an SEO pro looking to improve your content generation efficiency. Or you simply want to learn more about the state of AI for SEO. Whichever is the case, these companies using AI for SEO will provide you with the inspiration you need. 1.
Search Engine Land
NOVEMBER 15, 2023
Google is rolling out a more personalized search experience that aims to show searchers more information about what they care about directly in the search results. This is being done with several new search features, including a new Follow button, search results tailored to you, perspectives results updates, creator snippets and more. Follow button in Google Search Google is rolling out a new “Follow” button in Google search that aims at keeping you up to date on topics that you want
Search Engine Land
NOVEMBER 22, 2023
Opening a new business location can be an exciting yet chaotic time. As a local SEO expert, you want to do everything possible to hit the ground running and get the new location visible immediately. This requires coordination across teams and channels while keeping some key local ranking factors in mind. This article covers tips for preparing and executing local SEO strategies when your client opens a new physical location, including: Critical tactics like optimizing online listings, websites an
Search Engine Land
NOVEMBER 8, 2023
As expected, Google has released the November 2023 reviews update today on November 8, 2023 at around 12 pm ET. This will be the last time Google announces a reviews update because, as it said, “because they will be happening at a regular and ongoing pace.” Google posted , “Released the November 2023 reviews update. Learn more about how to write high quality reviews.
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