SaaStr

DECEMBER 18, 2024

First, this isn’t legal advice, but my guess is the contract mostly likely IS enforceable. The signer probably did have the legal right to sign the contract. A large company signed a contract to buy about $30K worth of software from us, and then the person who signed the contract said he didn’t have the authority to.

Contract 104

Contract Legal Prospecting Service 104

Martech

OCTOBER 9, 2024

These proposals are the latest developments in a lengthy and ongoing legal battle. Google today pushed back on “radical and sweeping proposals” from the U.S. Department of Justice in its ongoing antitrust lawsuit over Google’s illegal search monopoly. Why we care.

Government 124

Government Legal Promote Engineering 124

Martech

SEPTEMBER 20, 2024

Go over the contract with a legal expert. They can guide you through the legal parts, and you can help them with the technical parts. Document the incident: For legal reasons and internal review, it’s important to document as much as possible. Follow up with them regularly about this. This is absolutely one of them.

Government 122

Government Legal Contract Commission 122

Martech

APRIL 22, 2024

To back up that claim, they provided enterprise users with full legal indemnification for any content created using it. This has created a big marketing problem for Adobe and potentially a big legal problem for Firefly’s users. Roetzer said the best remedy for this situation is a legal one. We don’t know.”

Legal 117

Legal Technology Technology Trust 117

G2

FEBRUARY 13, 2025

While I dont have a legal background, I connected with legal professionals, practice managers, and tech experts to uncover the real challenges law firms face, like tracking billable hours, managing documents, and ensuring smooth client communication.

Legal 59

Legal Consult Clients 59

Martech

SEPTEMBER 19, 2024

B2B marketers serving highly regulated and technical industries like legal, medical and law enforcement know that precise, accurate communication is crucial. Publishing an inaccurate data point or term damages an audience’s trust in a brand, company or institution, resulting in a public backlash, negative press and legal ramifications.

B2B 135

B2B Legal Negotiate Trust 135

Salesforce

AUGUST 29, 2024

Get legal clearance for content Your legal team is one of the most important stakeholders for the marketing department. If you’re unsure about whether or not you can post something going around, check with your legal department to see what flexibility you have. “We “Leverage existing content within your organization.

B2B 109

B2B Legal Entertainment Follow-up 109

Martech

AUGUST 13, 2024

Google’s appeal and the future legal battle Julie Bacchini, president and founder of the agency Neptune Moon, underscores that while the court ruling declaring Google a monopoly is significant, the real impact will emerge during the remedy phase and Google’s inevitable appeal. Here’s a selection of comments grouped by topic.

Legal 114

Legal Advertising/ Marketing Engineering Market share 114

Martech

JULY 25, 2024

Buyer groups include all key stakeholders in B2B purchase decisions, including people from roles you may not be actively targeting who nonetheless have a say in the final decision (examples here often include legal, IT, and/or compliance). IT asks different questions; marketing and legal have their own set of concerns.

B2B 132

B2B Legal CRM Lead generation 132

Iannarino

MAY 16, 2024

Ensuring you understand client contracts is crucial for sales success—don't let legal jargon trip you up.

Contract 284

Contract Clients Legal Sales 284

Martech

DECEMBER 6, 2024

Other areas of the organization, including security, legal and compliance will also present challenges to adoption of these new technologies. What keeps many organizations from moving forward with these initiatives are obstacles around team training and data governance.

Government 131

Government Legal Consult Presentation 131

Martech

OCTOBER 24, 2024

What’s even more worrisome is that not only do most of these mistakes cause either high unsubscribe rates or carrier blocks (which are very difficult to work through), but they can actually result in legal responses in more ways than email mistakes can.” Not getting express promotional SMS content opt-in.

Legal 127

Legal Campaign Promote Contact 127

Martech

JUNE 17, 2025

Without solid, tested safeguards in place, using LLMs for sensitive tasks could lead to privacy breaches, legal trouble, or brand damage. Dig deeper: Salesforce Agentforce: What you need to know This is a serious red flag for marketers working with PII, confidential client information or proprietary company data.

CRM 109

CRM Legal Follow-up Clients 109

Martech

SEPTEMBER 20, 2024

Once you finish the post, it will be reviewed by both your boss and the legal team. Even though the blog post arrives in your boss’s inbox and legal’s review queue sooner, they still take days to complete the review. I don’t know anyone, including myself, who actually measures the average time it takes to write a blog.)

Profit margin 129

Profit margin Objectives and Key Results Strategize Legal 129

Search Engine Land

AUGUST 28, 2024

Google’s legal troubles appeared to worsen yesterday as the judge of the adtech antitrust trial delivered sharp criticism of the tech giant, signaling possible consequences for its business practices. Dig deeper. Google’s $2.3 million check secures bench trial in adtech antitrust case Google will face a new U.S. vs. Google.

Legal 87

Legal Advertising/ Marketing Price Process 87

Martech

AUGUST 7, 2024

While you need to have voices from your technical, HR and legal teams, you must surround these protectionist voices with parties interested in creating value, such as sales, marketing, customer success, sales enablement, product and more. Without this plan, you’ll end up with BYOAI and chaos. AI is happening already.

B2B 125

B2B Objectives and Key Results Legal Territory 125

Search Engine Land

JULY 12, 2024

Legal issues can drag on for ages. Worse, once a legal matter is filed in court, the case is highly likely to become visible on the web. Lawsuits and various other legal matters attached to your name can cause long-lasting harm to your reputation. That’s the simple, unfortunate truth. We all make mistakes.

Legal 72

Legal Government Follow-up Process 72

Sales Pop!

SEPTEMBER 6, 2022

Understand the Legalities. However, you can experience legal trouble if you don’t understand your rights and responsibilities as a dispenser. Furthermore, not every state has legalized recreational marijuana as of 2022. To add to this, CBD is legal in all 50 states as of June 2022 at the federal level. million in 2020.

Legal 218

Legal Niche Government Up-sell 218

Martech

JULY 23, 2024

If you have a limited-use license and have only used the image two or three times in the history of your company with URIs tracked in your DAM, your legal team will, hopefully, sigh in relief. You can use them to track down the photo’s origin. Dig deeper: The power of metadata: An introduction for DAM users 2.

Legal 115

Legal Government Promote Campaign 115

Search Engine Land

SEPTEMBER 13, 2024

Discuss legal options : In more serious instances, one might consider legal options. In such cases, you have the right to take legal action. Google’s support team often works swiftly and can address all your concerns regarding removing negative Google reviews. For instance, is a review libelous or defamatory? Is it threatening?

Legal 89

Legal Click Through Rate Trust Technique 89

Sales Gravy

MAY 28, 2025

That windshield time can actually become prospecting timeif you do it safely and legally. That windshield time can actually become prospecting time if you do it safely and legally. The tighter your route planning, the more selling time you create and the less windshield time you waste.

Territory 91

Territory Appointment Legal CRM 91

Martech

AUGUST 21, 2024

” Legal – restricting: “It’s crucial that you strictly adhere to our Terms and Conditions.” Customer technology software collects and processes individual customer data, where the full legal impact of compliance and customer privacy is increasingly felt. ” Support – serving: “We’re on it!

Technology 111

Technology Technology Customers Transportation 111

Search Engine Land

OCTOBER 4, 2024

Displaying a cookies policy interstitial Legal interstitials are OK, just as long as search engines can index the content without doing anything special, like asking search engines to click on something to load the background content. Requesting age verification Age verification classifies as a legal pop-up, so there are no issues with these.

Legal 90

Legal Territory Launch Engineering 90

Martech

AUGUST 1, 2024

But they also need to be cautious about privacy, which favors working with partners experienced in compliance and staffed with legal expertise.” “RMNs need a way to measure and optimize ad performance to prove their value to marketers,” Frank said. Are you getting the most from your stack? Processing.

Retail 115

Retail Networking Legal Campaign 115

Martech

JANUARY 6, 2025

Brands may resist the lack of control over brand safety and guidelines, especially in industries with significant regulatory or legal restrictions on marketing. Resistance to change : Teams may hesitate to trust AI-driven tools, fearing loss of control or job displacement. Balancing upfront investment with long-term ROI can be daunting.

Legal 115

Legal Government Technology Technology 115

Martech

JANUARY 13, 2025

Below is a timeline of milestones across social media, email marketing and regulatory/legal/restrictive events since the 1990s. CompuServe, Prodigy, Meta and Section 230 In the early 1990s, online platforms like CompuServe and Prodigy faced critical legal challenges over user-generated content.

Legal 129

Legal Trust Education Government 129

Sales Pop!

OCTOBER 29, 2021

This is especially important when, for legal and other reasons, data cannot be shared from one geographical location to another. This activity is not even legal, as people would have to opt-in for us to contact them. For Pipeliner, we have chosen a very safe environment with Amazon Web Services (AWS). Risk Assessment.

CRM 246

CRM Pipeline Legal Government 246

Martech

SEPTEMBER 26, 2024

What I will tell you is that, pending their legal claims and litigation against WordPress.org, WP Engine no longer has free access to WordPress.org’s resources. WordPress blog (bold in the original) This seems to mean that sites using WP Engine cannot install plugins or update their themes (full disclosure, MarTech.org is among them).

Engineering 98

Engineering Legal Customers Product 98

Heinz Marketing

AUGUST 21, 2024

If an AI-driven decision leads to discriminatory outcomes or breaches client confidentiality, the fallout can result in lost business, legal battles, and irreparable harm to the brand’s reputation. On the other hand, unethical AI practices can severely damage a company’s reputation.

B2B 69

B2B Legal Government Healthcare 69

Martech

SEPTEMBER 27, 2024

Its new rule prohibits a business from using unfounded or groundless legal threats, physical threats, intimidation or certain false public accusations to prevent or remove a negative consumer review. Review suppression The FTC is aiming to protect consumers that leave negative online reviews from any backlash.

Commission 120

Commission Legal Gaming Represent 120

Salesforce

MAY 20, 2025

The best course of action is to take the strictest legal requirement or expected cultural norm for a certain area, and build the entire email program with that as part of the programs foundation. Failing to use double opt-in could expose businesses to legal risk, especially under German consumer protection law and the Telemedia Act.

Campaign 72

Campaign Legal Territory Government 72

Sales Pop!

AUGUST 2, 2023

Lawsuits are never cheap, and even if you win your case, the legal fees could put you out of business. One of the things business insurance covers is your legal fees when you face a lawsuit. Tip #1 – Business Insurance Protects From Unhappy Customers The most disgruntled customers may be looking for a reason to sue your company.

Customers 242

Customers Legal Technique Service 242

Search Engine Land

AUGUST 22, 2024

This includes meeting any other relevant local legal requirements. What’s new: Crypto exchanges and wallets: Advertisers offering cryptocurrency exchanges or software wallets in Switzerland can now run ads if they are licensed by the Swiss Financial Market Supervisory Authority (FINMA).

Legal 81

Legal Promote Trust Meeting 81

Martech

JANUARY 10, 2025

Leaders must implement social media monitoring tools to detect and address brand impersonation and engage with communications and legal teams to formulate a robust response strategy. Brand impersonation threats Brand impersonation, including spoofing attacks, poses significant risks to consumer trust.

Manufacturing 127

Manufacturing Legal Retail Trust 127

Martech

AUGUST 2, 2024

For legal purposes, some parts of the marketing plan must march to the dominant annual rhythm of the financial calendar, but this cadence doesn’t work for everything. This multi-paced evolution allows the system to thrive by absorbing stresses like parasites and weather.

Government 114

Government Legal Campaign Process 114

Martech

NOVEMBER 13, 2024

This shift will require clear, cross-functional collaboration as marketers navigate new technical, legal and ethical landscapes. Success will rely on securing leadership buy-in and effectively communicating results across the organization.

Pipeline 126

Pipeline Campaign Objectives and Key Results Legal 126

Martech

JULY 10, 2024

If you are in a regulated industry, reassess your legal review processes to align with the publication of components rather than full-form content. Consider modular content bundles to support the cultural shift necessary for the future volume of content combinations.

Government 114

Government Legal Pipeline Technology 114