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A/B testing and SEO: How to navigate pitfalls and maximize results

Search Engine Land

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can inadvertently undermine a site’s SEO performance. This article examines the nuanced relationship between A/B testing and SEO.

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Is A/B testing dead?

Martech

“Today, A/B testing is thriving — it’s been a huge improvement from non-A/B testing,” said George Khachatryan, CEO of AI company OfferFit, in a recent webinar. “At At the same time, the people performing these tests every day recognize that’s it’s a lot more difficult than it may seem.”.

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A/B testing mistakes PPC marketers make and how to fix them

Search Engine Land

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? A/B testing works – you just need to avoid some common pitfalls. Not running tests long enough to get sufficient data. And you also want to design your A/B tests differently.

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A/B testing is dead, long live A/B testing!

Martech

Odds are, you’re A/B testing. What’s making A/B testing obsolete? Join Scott Brinker, editor, chiefmartec.com and OfferFit’s CEO, George Khachatryan, for a discussion on how new AI methods are displacing traditional A/B testing, and what this means for the test and learn programs you use to maximize customer engagement.

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8 winning SEO A/B tests that boost organic traffic by Digital Marketing Depot

Search Engine Land

This white paper from Search Pilot presents 8 real-world examples of SEO A/B tests that led to organic traffic increases between 3-29% for the companies that ran these tests. Are you looking to improve your website’s SEO and increase organic traffic?

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Multi-Armed Bandit: When to Do Bandit Tests Instead of A/B Tests

ConversionXL

First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. What is bandit testing? The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms?

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The Perfect Combination: GenAI and Persuasion Strategies for Unbeatable A/B Tests

Martech

You also can use GenAI in your A/B testing. The post The Perfect Combination: GenAI and Persuasion Strategies for Unbeatable A/B Tests appeared first on MarTech. You’re speaking to people who, by virtue of opting in to your email program, are seeking you out. I’ll explain how to do that in my next MarTech post.