ConversionXL

JUNE 14, 2022

And you can’t trust the outcomes of your tests if you don’t know you’re looking at accurate metrics. That’s why you need to build your testing program around a Single Source of Truth (SSOT) dataset. If you can’t, even the simplest A/B test will lack value. What is A/B testing. Why would you want to do this?

A/B testing 91

A/B testing Campaign E-commerce Clients 91

Hubspot

JULY 14, 2020

The best ones have been carefully crafted and consistently tested. We'll learn how to A/B test CTAs successfully and get some insight on the subject from some expert HubSpotters. Decide on a specific factor you want to test. A/B testing isn't supposed to be some indiscriminately applied process.

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A/B testing Start-ups Conversion Process 98

ConversionXL

OCTOBER 1, 2019

Confidence intervals are a standard output of many free and paid A/B testing tools. Most A/B test reports contain one or more interval estimates. Note: If you want a deeper dive, you’re in luck: I just released a book, Statistical Methods in Online A/B Testing , and I teach CXL’s course on A/B testing statistics.).

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A/B testing Construction Conversion Presentation 109

Hubspot

MAY 13, 2020

One of the most popular tools Facebook offers is A/B testing. A/B testing , or split testing, is a term used to describe the process of running marketing experiments to see which version connects better with your audience. Here, let's dive into how you can A/B test your marketing ads on Facebook.

A/B testing 101

A/B testing Campaign Conversion UX 101

ConversionXL

NOVEMBER 16, 2017

If you ask most marketers, they will tell you that A/B testing and personalization are two completely different things. Every marketer wants higher conversion rates, and A/B testing and personalization are simply two ways to drive more conversions. Why and when you should use A/B testing and personalization.

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A/B testing Referrals Conversion Follow-up 123

Hubspot

FEBRUARY 27, 2020

To some marketers, A/B tests are a no-brainer. Even though the test is a timeless marketing technique, it can be a little frustrating because of the uncertainty of it all. Thankfully, there's an unlikely superhero to point to when we're talking about the upgrades to a regular A/B test — machine learning.

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A/B testing Technique Campaign Customers 90

Hubspot

AUGUST 27, 2020

An effective way to determine which types of ads grab the attention of your target audience members on the platform is to use A/B testing. A/B Test Your Pinterest Ads. We have a complete guide to A/B tests here , but I’ll give you the long story short. How to A/B Test Pinterest Ads. You did it!

A/B testing 101

A/B testing Campaign Conversion Start-ups 101

ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

A/B testing 91

A/B testing Follow-up Start-ups Process 91

Hubspot

APRIL 9, 2021

Let's dive into the pros and cons of A/B testing your pricing — and how to do it. Plus, some alternatives to A/B testing your pricing if you've determined the weaknesses outweigh the strengths. This is where A/B testing comes into play. Let's explore how to A/B test your pricing, next.

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A/B testing Price Prospecting Conversion 96

ConversionXL

APRIL 12, 2018

If you ever ran a highly trustworthy and positive a/b test, chances are that you’ll remember it with an inclination to try it again in the future – rightfully so. Testing is hard work with many experiments failing or ending up insignificant. Promising Results From 51 A/B Test Predictions. Do Patterns Work?

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A/B testing Start-ups Follow-up Conversion 114

ConversionXL

MAY 29, 2019

In my experience, I find that teams and organizations report many winning A/B tests with high uplifts, but somehow they don’t seem to bring those uplifts in reality. Five types of A/B test “wins” can exaggerate discovered uplifts. That results in an ROI of 500% and a gross profit on DeFacto’s A/B tests of $2 million.

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A/B testing Extrinsic Intrinsic Conversion 133

ConversionXL

SEPTEMBER 30, 2015

You may be wondering, “why should I make my own visualization of my A/B test results?” ” Because the A/B testing tools in the market already provide you all the necessary tables and graphs, right? They tell you when an A/B test is significant and what the expected uplift is. So why bother?

A/B testing 118

A/B testing Conversion Start-ups Clients 118

Hubspot

FEBRUARY 14, 2019

And, as a marketer, one of the best investigative tools at your disposal is A/B testing. To help you do this, we’ve curated seven of the best A/B testing tools for 2019 that’ll help you optimize your website design, copy, product, and, most importantly, help you find the answers to your own specific situation. Optimizely.

A/B testing 101

A/B testing Conversion Click Through Rate Trust 101

ConversionXL

NOVEMBER 29, 2017

If you’re invested in improving your A/B testing game, you’ve probably read dozens of articles and discussions on how to plan and run A/B tests. One widely used testing platform solidifies this idea by imposing account-wide significance levels. Costs in A/B testing ROI analysis. Let’s see why.

A/B testing 111

A/B testing Conversion CTR UX 111

Hubspot

FEBRUARY 26, 2018

Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests -- sometimes called A/B tests. CRO testing can be valuable because different audiences behave, well, differently. What Is A/B Testing? Version B is the "challenger.".

A/B testing 101

A/B testing Conversion Campaign Customers 101

Heinz Marketing

NOVEMBER 16, 2019

A/B Testing Pitfalls: How Marketers Can Avoid Costly Mistakes. A/B testing is powerful, but it can have a lot of pitfalls too. The post B2B Reads: Metrics, A/B Testing, and Content Experiences appeared first on Heinz Marketing. Five Ways Salespeople Can Contribute To A Great Customer Experience.

A/B testing 87

A/B testing B2B Clients Conversion 87

ConversionXL

AUGUST 31, 2017

Finding a proper A/B testing tool isn’t the problem anymore. If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities.

A/B testing 129

A/B testing Objectives and Key Results Start-ups X-functional 129

ConversionXL

NOVEMBER 6, 2015

You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. There are factors threatening the validity of your test, without you even realizing it. Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Not so fast.

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A/B testing Campaign Conversion Cross-sell 133

ConversionXL

OCTOBER 21, 2015

A/B testing is highly useful, no question here. You *might be* able to run A/B tests with just 500 transactions per month too (read: how many conversions do I need? ), but you need bigger impacts per successful experiment to improve the validity of those tests. Testing is a great way to validate hypotheses.

A/B testing 107

A/B testing Conversion Clients Customers 107

ConversionXL

NOVEMBER 6, 2017

You run an A/B test , and it’s a winner. Does it mean that the treatments that you tested didn’t resonate with anyone? If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a portion of your traffic, in segments. Follow up tests. Probably not.

A/B testing 111

A/B testing Follow-up Start-ups Customers 111

ConversionXL

AUGUST 28, 2014

In a 2013 study by eConsultancy & RedEye , surveying almost 1,000 client-side & agency marketers, it was found that 60% found A/B testing to be “quite valuable” to their business. What’s interesting is that another study by VWO found that only 1 in every 7 A/B tests is a statistically significant winning test.

A/B testing 103

A/B testing Conversion Clients User Experience 103

ConversionXL

SEPTEMBER 29, 2015

If you don’t know basic statistics, you won’t be able to tell whether your tests suck. Why Do I Need to Know A/B Testing Statistics? It’s probably a lot more fun to put up a test between a red and green button and wait until your testing tool tells you one of them has beat the other. .”

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A/B testing Conversion Start-ups Follow-up 127

ConversionXL

AUGUST 17, 2015

So what the hell does Bayesian statistics mean for a/b testing? You’re probably familiar with the Frequentist approach to testing. It’s the model of statistics taught in most core-requirement college classes, and it’s the approach most often used by a/b testing software. Tools and Methods.

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A/B testing Engineering Conversion Start-ups 134

ConversionXL

OCTOBER 4, 2016

The traditional (and most used) approach to analyzing A/B tests is to use a so-called t-test , which is a method used in frequentist statistics. In this blogpost, I will argue why a post-hoc Bayesian test evaluation is a better evaluation method than a frequentist one for growing your business. We Need More Winners!

A/B testing 112

A/B testing Conversion Clients Start-ups 112

ConversionXL

SEPTEMBER 15, 2017

A/B testing tools like Optimizely or VWO make testing easy, and that’s about it. They’re tools to run tests, and not exactly designed for post-test analysis. Most testing tools have gotten better at it over the years, but still lack what you can do with Google Analytics – which is like everything.

A/B testing 122

A/B testing X-functional Customers Trust 122

ConversionXL

MARCH 31, 2016

Having a well-thought-out plan for A/B testing Facebook ad campaigns is essential if you want to improve your performance reliably and consistently. And the more you test, the better. For the purpose of A/B testing, my preference is to limit the scope of testing to a single campaign. via Digital Marketer).

A/B testing 90

A/B testing Campaign Start-ups Process 90

Hubspot

NOVEMBER 20, 2019

There's seemingly no end to the things you can test in your marketing, and if you've laid a solid framework for your inbound marketing programs, now's a great time to start optimizing and making what works pretty well work amazingly well. And the best way to get started is to conduct some A/B tests ! Or.multivariate tests?

A/B testing 47

A/B testing Engineering 47

Heinz Marketing

MARCH 27, 2019

For many years, I worked in B2C marketing for large technology companies where A/B testing was an ongoing process with teams dedicated to testing and refining in all areas of marketing. Don’t let your campaigns go stale, continue to test and optimize the campaigns to obtain the best results.

A/B testing 67

A/B testing Campaign Click Through Rate B2B 67

ConversionXL

MAY 16, 2016

But A/B testing tools actually may slow down your site. We researched 8 different testing tools to show how your site performance is affected by each one. That was before implementing an A/B testing tool. After implementing the testing (according to the vendor’s best practices), the score dropped 12 points.

A/B testing 85

A/B testing Conversion Clients Start-ups 85

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

A/B testing 88

A/B testing Objectives and Key Results Conversion X-functional 88

ConversionXL

SEPTEMBER 27, 2016

If you’re doing it right, you probably have a large list of A/B testing ideas in your pipeline. We can’t test everything at once, and we all have a limited amount of traffic. You should have a way to prioritize all these ideas in a way that gets you to test the highest potential ideas first. Try it out here.

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A/B testing Objectives and Key Results Clients Conversion 115

Hubspot

NOVEMBER 22, 2016

Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. The trouble is, small mistakes made during A/B testing can lead to round after round of incremental optimizations that fail to producing meaningful results. The Fix: Run an A/A test.

A/B testing 74

A/B testing Conversion Start-ups Gaming 74

ConversionXL

JANUARY 17, 2017

” A/B Testing Beyond the Landing Page. Jonas Weigert: “Like most online businesses, we A/B test landing pages and the signup flow. We also put a lot of effort into testing product communication (emails, SMS, and push notifications) to drive users into our product.

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A/B testing Engineering Customers Product 109

ConversionXL

SEPTEMBER 16, 2015

Lots of people on the internet are running tests, can I just copy their winning tests? Let other people do the failing, I’ll just test (or implement) the winning stuff. The thing is – other people’s A/B tests results are useless. So testing something okay against a stupid idea is likely to work.

A/B testing 107

A/B testing Up-sell Sell Promote 107

ConversionXL

DECEMBER 18, 2014

A/B testing tools like Optimizely or VWO make testing easy, and that’s about it. They’re tools to run tests, and not exactly designed for post-test analysis. Most testing tools have gotten better at it over the years, but still lack what you can do with Google Analytics – which is like everything.

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A/B testing Lead generation Customers Trust 117

Outreach

MARCH 8, 2019

We have to adapt and change our messaging approach if we want to see different results, and that’s where A/B testing comes in. But there’s a fine line between changing too much too soon, and running controlled A/B tests that drive more results. Here’s how you can hit a home run with your A/B tests: Start at Home Plate.

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A/B testing Pitch Follow-up Prospecting 55

ConversionXL

DECEMBER 11, 2012

Sometimes A/B testing is made to seem like some magical tool that will fix all problems at once. Well run a test and increase your conversions by 12433%! Setting up and running tests is indeed easy (if you’re using the right tools), but doing it right requires thought and care. Conversions low? It’s easy!

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A/B testing Conversion Start-ups Clients 110