article thumbnail

How to Minimize A/B Test Validity Threats

ConversionXL

You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. There are factors threatening the validity of your test, without you even realizing it. Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Not so fast.

article thumbnail

Ignorant No More: Crash Course on A/B Testing Statistics

ConversionXL

If you don’t know basic statistics, you won’t be able to tell whether your tests suck. Why Do I Need to Know A/B Testing Statistics? It’s probably a lot more fun to put up a test between a red and green button and wait until your testing tool tells you one of them has beat the other. .”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Multi-Armed Bandit: When to Do Bandit Tests Instead of A/B Tests

ConversionXL

First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. What is bandit testing? The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms?

article thumbnail

What Does A/B Testing Have to do with Machine Learning?

Hubspot

To some marketers, A/B tests are a no-brainer. Even though the test is a timeless marketing technique, it can be a little frustrating because of the uncertainty of it all. Thankfully, there's an unlikely superhero to point to when we're talking about the upgrades to a regular A/B test — machine learning.

article thumbnail

A/B testing alternatives for low-traffic websites

ConversionXL

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

article thumbnail

The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2

Martech

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

article thumbnail

ClickFunnels 2.0 Against The World: Feature Comparisons

ClickFunnels

Need a landing page to collect email addresses, get registrants for a webinar, or promote your lead magnet? A/B Testing — Avg Cost. $40/Month. It’s very important to always be testing your messaging and funnels to improve your staying ahead of the curve for massive impact and results. ClickFunnels 2.0 Cost $50/Month.