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The Big Hug Theory of Tradeshow Success

The Advantexe Advisor

For many marketers, this is tradeshow season and thousands of vendors will be packing up their booths while thousands of prospects and clients are walking up and down the aisles searching for that next new thing that will change their world. Regardless of which way you look at a tradeshow, it does come with its challenges.

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How to Think About The Huge Expenses of Events and Tradeshows

SaaStr

The post How to Think About The Huge Expenses of Events and Tradeshows appeared first on SaaStr. And get some long-term upsell and customer retention from it? Of course, he will. note: an updated SaaStr Classic post).

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The Tradeshow Show

Sell Or Die

Are tradeshows even worth the hassle and expense anymore? She consults with companies to ensure that they maximize earnings from tradeshows and other large events. We discuss how to prepare, execute and follow up on your next tradeshow.

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Sales Tools to Increase Tradeshow ROI

SBI

Sales Tools to Increase Tradeshow ROI. Lately, I’ve seen specific functionality come to the forefront—features that make it easier to deliver content to prospects at tradeshows and to follow-up afterward. ” Tradeshow specific features not only provide better insight on event ROI they help to actually ensure a higher ROI.

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Dear SaaStr: As a SaaS Founder, Can You Tell Us The Story of How You Found Product-Market Fit?

SaaStr

We tried leading tradeshows in different verticals. We closed big customers like Dell, BT, GE, Comcast, etc. We did every integration. We took the customer feedback we did have, and kept adding as many features they’d pay for as we could. And in the end, it probably took 3.5 years to have the product it would have been nice to have on Day 1.

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Dear SaaStr: How Can an Early Stage SaaS Startup Get its First 1-3 Pilot Fortune 500 Paying Customers?

SaaStr

The top industry tradeshows sometimes actually work well here. Outbound or inbound. You call call / email them (this is how I landed my first F500 customer in my first start-up). Or you can wait for them to come to you. The top buyers go to them, in part, to meet top new emerging vendors.

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From tech tools to personalized presents: Holiday gifts marketers actually want

Martech

For the marketer who loves a tradeshow The marketing world thrives on networking and personal connections, often made at tradeshows and industry events. DeNova Detect will keep your family and home office safe during this holiday season and always.