RAIN Group

OCTOBER 1, 2020

There aren't any in-person networking events, tradeshows, travel, or opportunities to grab dinner, a cup of coffee, or attend a sporting event together.

Tradeshows 105

Tradeshows Pipeline Sports Networking 105

Partners in Excellence

SEPTEMBER 19, 2023

” Conferences, events, tradeshows are important. And to be relevant, the outreach has to be about them and their challenges–not what we sell. And we have to explore new ways to engage the right prospects. Ironically, many of these are “old.” High impact content in the right channels.

Pipeline 99

Pipeline Tradeshows High impact Technique 99

Martech

FEBRUARY 19, 2024

These templates act as blueprints for repeatable projects like webinars, newsletters, tradeshows, blog posts and more. By duplicating templates, you can automatically assign project owners, task owners and reviewers and set due dates and dependencies based on project timelines.

Tradeshows 124

Tradeshows B2B Meeting Follow-up 124

Partners in Excellence

MARCH 7, 2024

With no hesitation, he said, “I hate golf, these are from a tradeshow and I figured they would be better on my shelf than my trash can.” I walked into his office with my manager and noticed a box of golf balls on the shelf behind him. Looking to make a connection, I said, “I see you like golf, perhaps we should find time to play.”

Sell 109

Sell Tradeshows Pitch Up-sell 109

SaaStr

MARCH 24, 2023

Significant strides in digital technology combined with the COVID-19 pandemic heavily impacted the world of corporate summits, events, and tradeshows. Since events have consistently produced results for GUIDEcx, they allocated resources to engaging prospects in person at tradeshows and other events. of all events.

Tradeshows 74

Tradeshows Intrinsic Appointment Strategize 74

Heinz Marketing

MAY 15, 2021

Four Ways to Use Interactive Content to Succeed at Virtual Tradeshows. To build the healthy team dynamics that lead to success in a hybrid environment, both your team and your leadership must practice emotional intelligence. Thank you for the insight read, Roberta Moore.

B2B 119

B2B Tradeshows Conversion Trust 119

SaaStr

FEBRUARY 8, 2022

Events and tradeshows. Random spray-and-prey emails and cadences don’t tend to work well. But if you research the best 100 potential customers in your space, and write them the world’s best email about how to solve their problem — they’ll open it. You can see them as old school, but they work. They go to the “expo” to learn.

Tradeshows 111

Tradeshows Referrals Consult Growth 111

Heinz Marketing

APRIL 24, 2020

If you allow the lead source field to be an open text field, you’ll be wading through values like this: Tradeshow event. Trade show. Makes it a little hard to pull meaningful reports when your data is left up to the person typing it in, right? Set the field as a drop down, decide on the values, and don’t budge!

Tradeshows 97

Tradeshows Campaign Represent Pipeline 97

Heinz Marketing

JANUARY 25, 2023

For example, consider reducing the number of tradeshows you attend or switching to virtual events to save on travel expenses. Focus on Low-Cost Marketing Tactics The first thing to consider when faced with budget cuts is to re-evaluate your current marketing strategies.

Strategic partnership 107

Strategic partnership Tradeshows B2B Strategize 107

SaaStr

AUGUST 22, 2022

A related post here: How to Think About The Huge Expenses of Events and Tradeshows. But both strategies can work. If you know the playbook, and are intentional about which one you are running. And the goals. The post Two Strategies for Event Sponsorships: Everywhere. Or Just the Biggest and Best. appeared first on SaaStr.

Tradeshows 93

Tradeshows Niche Start-ups Closing 93

Martech

NOVEMBER 30, 2021

A good response here might be, “I see the urgency with your tradeshow happening, but the team is working on the direct mail postcards you asked for a few weeks ago and we’re right in the middle of them. Let’s dig into how we can respond to Jim’s request for the product sheet. If we stop to do the presentation, those won’t get done.

Tradeshows 118

Tradeshows Teamwork Finance Trust 118

SaaStr

FEBRUARY 28, 2020

They avoid the same tradeshows. Q: How do you pull your SaaS competitor’s customers to your SaaS instead? You have to be where your competitors are. You have to show up. Many startups try to avoid the places their larger competitors are. They don’t sponsor the same newsletters and services.

Tradeshows 97

Tradeshows Customers Contract Start-ups 97

Partners in Excellence

APRIL 12, 2023

” Or buyers used to source their information from sellers (and conferences/tradeshows), but then discovered Google and the power of the web. There used to be a small number of decisionmakers, but as the decisions became more complex, buyers quickly engaged more people in their buying teams, moving to consensus decisions.

Assembly Line 85

Assembly Line Customers Tradeshows Manufacturing 85

Heinz Marketing

NOVEMBER 2, 2018

Their new joint venture, TradeShow Makeover, is launching with a three day online summit November 13-15 2018 focused entirely on helping companies turn trade show leads into deals. That’s one reason I’m so excited to see what my friends Alice Heiman and Dianna Geairn have launched.

Tradeshows 55

Tradeshows Launch Represent Pipeline 55

SBI

MAY 5, 2020

Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person. Before Covid, sales meetings were moving more online anyway, but now there may be quite a long time before face-to-face meetings start up again.

Tradeshows 47

Tradeshows Appointment Follow-up Teamwork 47

SaaStr

NOVEMBER 9, 2020

Most tradeshows and events in China are running at their maximum allowed capacity pre-Covid, with the delta being mainly from lack of travel. They seems to always do that. Things were slow for a while during the last downturn, but then the Cloud just picked itself up and … ran. Let’s take a look over in China.

Tradeshows 129

Tradeshows Retail Promote Strategize 129

Partners in Excellence

FEBRUARY 7, 2023

Maybe it’s in the movements around communities and cohorts–though these often seem to be megaphones for more outbound. Maybe it’s in smaller groups of thoughtful people, perhaps some of our customers that invite us to participate with their peers.

Tradeshows 115

Tradeshows Construction Prospecting Conversion 115

Heinz Marketing

MAY 18, 2023

Another way to collect data are list imports which most likely come from events or tradeshows. Again, this might seem like a no brainer but, if you are using hidden UTM fields make sure you’re adding UTMs to URLs. You won’t get very far if you don’t.

Tradeshows 103

Tradeshows Consult B2B Contact 103

Engage Selling

FEBRUARY 10, 2018

You’re having a hectic week of client meetings or at a tradeshow and things begin to slide in the self-care department. You know how it goes. Eat a greasy meal here, pull a late night there, and then load up … Read More »

Tradeshows 54

Tradeshows Clients Meeting Objection handling 54

Martech

DECEMBER 13, 2021

One example was when all leads from a tradeshow were expected to be entered into Salesforce — but the team didn’t do that last time because someone told them not to and they didn’t question the decision. She was used to stepping in and saving the day and didn’t trust the team to be accountable for its work.

Tradeshows 115

Tradeshows Legal Teamwork Trust 115

Martech

NOVEMBER 19, 2021

The product owner may come to the team and say, “Jim from Sales said that they just signed up to attend a tradeshow next week and they need a product sheet to pass out. In most cases, the work should not be added to the sprint, but traded out for something else that wasn’t started. Can we get that done this sprint?”.

Tradeshows 115

Tradeshows Campaign Technique Launch 115

Heinz Marketing

APRIL 8, 2020

You can even incorporate sub campaign types or sub channels if you want to use broader campaign types for example, Events: Tradeshow or Events: Conference. The best way to think about campaign types are to think about the different channels you are using.

Campaign 129

Campaign Tradeshows Contact Education 129

Sales Hacker

DECEMBER 20, 2018

Unproductive : Instead of following up with prospects after a tradeshow, a salesperson comes back to the office and works on paperwork that piled up while they were out. Two weeks go by, and tradeshow prospects have still not been followed up with. This is an example of high efficiency and high-effectiveness.

Product 96

Product Tradeshows CRM Appointment 96

Partners in Excellence

APRIL 12, 2022

I recall, one of the most useful “give-aways” at tradeshows were sturdy bags, with our logo, for people to collect literature for their book shelves in their offices. There was advertising or “feature stories” in trade publications, trade shows, regional seminars, and other mechanisms help create visibility.

Retail 122

Retail Tradeshows Territory Technology 122

Score More Sales

OCTOBER 30, 2014

We invest hundreds of thousands of dollars in tradeshow strategies – I’ve worked with companies who annually hit dozens of tradeshows to build visibility. This gives you MORE sales opportunities than if you did not optimize. Your Virtual Trade Show. Many in-person trade shows have declining attendance with costs rising.

Tradeshows 86

Tradeshows Represent Inside sales B2B 86

SBI

JANUARY 21, 2020

And these days, it’s all about ‘speed to lead’ – people won’t wait anymore; whether it’s a visit to your website or your tradeshow booth. PETE: Once again, it’s a case of looking at your prospect’s experience as they approach your company. And, even before that, how’s your website structure?

Tradeshows 44

Tradeshows Inside sales CRM Follow-up 44

Heinz Marketing

MAY 18, 2023

Another way to collect data are list imports which most likely come from events or tradeshows. Again, this might seem like a no brainer but, if you are using hidden UTM fields make sure you’re adding UTMs to URLs. You won’t get very far if you don’t.

Tradeshows 55

Tradeshows Consult B2B Contact 55

SalesLoft

SEPTEMBER 15, 2015

Tradeshow “demos” don’t count. It required a bit of tradeshow “sales development” finesse , but it worked. You want the real deal, on the books, no distractions, logged in calendars, invites delivered, and saved in CRM. We helped them determine whether we could be valuable.

Appointment 52

Appointment Tradeshows CRM Quota 52

Sell Or Die

JANUARY 16, 2018

2:36 - One of the biggest tradeshows in the world happened this week. We discuss the power of making a connection, asking the right questions, making the sale without making a sale and how Lou is using the power of podcasting to form lasting connections with others. Visit Lou's website Listen to Lou's podcast On today's show.

Tradeshows 40

Tradeshows Relationship Management Networking Sales 40

Martech

SEPTEMBER 25, 2023

Showing an ROI for a tradeshow event should include all the possible activities that contributed. What is the potential value of sales to these customers? How did the event drive potential customers to the website? What was the engagement time for those who visited your site?

A/B testing 122

A/B testing Tradeshows Finance Cross-sell 122

SBI

NOVEMBER 3, 2019

Zuant has a suite of powerful and customizable tools for field sales and mobile data capture; streamlining key lead gen and sales processes for your business like; tradeshow lead retrieval, keeping your sales team up to date with the latest marketing materials, and acting as a front end to your CRM for field sellers.

Tradeshows 25

Tradeshows CRM Up-sell Prospecting 25

SBI

MARCH 3, 2020

Click here to bookmark this.

Tradeshows 26

Tradeshows Follow-up Sales 26

Sell Or Die

AUGUST 21, 2018

04:14 - The introverts guide to navigating a tradeshow floor. This episode is brought to you by, Deathwish Coffee , the world's strongest coffee and the only brew we drink when we do the show. It's the only choice for the true Sell or Diehard! On today's show.

Tradeshows 40

Tradeshows Consult Growth Up-sell 40

SBI

JANUARY 21, 2020

And these days, it’s all about ‘speed to lead’ – people won’t wait anymore; whether it’s a visit to your website or your tradeshow booth. PETE: Once again, it’s a case of looking at your prospect’s experience as they approach your company. And, even before that, how’s your website structure?

Tradeshows 26

Tradeshows Inside sales CRM Follow-up 26

Hubspot

NOVEMBER 18, 2010

“Tradeshows used to be the only way, and now people can click and go across the world.” Taking the VIP’s out for golf and closing the deal on the 18th hole, attending those tiresome expensive tradeshows, sending huge gift baskets to the customer over the holidays, mailings of shiny slicks about your company.

Manufacturing 58

Manufacturing Tradeshows Sell Contract 58

Pointclear

NOVEMBER 2, 2016

Dare you wait to see if your booth, and whatever you are giving away, attracts the right prospects or do you plan to reach out prior to the tradeshow and fill your schedule at the show with the right prospects before you ever reach the host city? Audience acquisition: HIMSS is coming up (as are lots of other big shows.)

Tradeshows 58

Tradeshows Lead generation Sales Prospecting 58

Partners in Excellence

OCTOBER 12, 2014

Likewise, they are likely to use the telephone, mailings, tradeshows, industry events, and everything else very well. They will be the people in the front row of every training session you have. They will be leveraging social media/selling far more and better than anyone else.

Tradeshows 91

Tradeshows Quota Territory Sales 91