article thumbnail

How to Think About The Huge Expenses of Events and Tradeshows

SaaStr

The post How to Think About The Huge Expenses of Events and Tradeshows appeared first on SaaStr. And get some long-term upsell and customer retention from it? Of course, he will. note: an updated SaaStr Classic post).

article thumbnail

Sales Tools to Increase Tradeshow ROI

SBI

Sales Tools to Increase Tradeshow ROI. Lately, I’ve seen specific functionality come to the forefront—features that make it easier to deliver content to prospects at tradeshows and to follow-up afterward. ” Tradeshow specific features not only provide better insight on event ROI they help to actually ensure a higher ROI.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

[Complimentary Guide] 4 Steps to Fill Your Pipeline with Quality Opportunities

RAIN Group

There aren't any in-person networking events, tradeshows, travel, or opportunities to grab dinner, a cup of coffee, or attend a sporting event together.

article thumbnail

The Playbook for Maximizing Your ROI for Live Events with GUIDEcx Founder and VP of Sales Todd White (Pod 645 + Video)

SaaStr

Significant strides in digital technology combined with the COVID-19 pandemic heavily impacted the world of corporate summits, events, and tradeshows. Since events have consistently produced results for GUIDEcx, they allocated resources to engaging prospects in person at tradeshows and other events. of all events.

Sales 87
article thumbnail

The 10 Ways to Get Marketing Going in the Early Days

SaaStr

Events and tradeshows. Random spray-and-prey emails and cadences don’t tend to work well. But if you research the best 100 potential customers in your space, and write them the world’s best email about how to solve their problem — they’ll open it. You can see them as old school, but they work. They go to the “expo” to learn.

article thumbnail

B2B Reads: Feeling ‘Salesy’, Team Dynamics, and Self-Perceptions

Heinz Marketing

Four Ways to Use Interactive Content to Succeed at Virtual Tradeshows. To build the healthy team dynamics that lead to success in a hybrid environment, both your team and your leadership must practice emotional intelligence. Thank you for the insight read, Roberta Moore.

B2B 126
article thumbnail

Lead Sourcing: Do you know where your leads came from?

Heinz Marketing

If you allow the lead source field to be an open text field, you’ll be wading through values like this: Tradeshow event. Trade show. Makes it a little hard to pull meaningful reports when your data is left up to the person typing it in, right? Set the field as a drop down, decide on the values, and don’t budge!