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Updates finalized for IAB intrinsic in-game ad measurement guidelines

Martech

IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0 , a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. Intrinsic in-game ads. The post Updates finalized for IAB intrinsic in-game ad measurement guidelines appeared first on MarTech.

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Survey finds gamers prefer native ads

Martech

Native, or intrinsic, game ads are the top format to drive gamers to action, according to a new Frameplay survey of over 1,200 gamers. Frameplay is an intrinsic ads platform, but the worldwide growth of gaming and in-game ads is real. Intrinsic in-game ads were less frequent, with only 22.8% Why we care. Preference.

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Beyond Experience and Education

Salesfolks

Instead, it's a unique blend of intrinsic traits that often fly under the radar during the hiring process. What separates a good salesperson from a true sales superstar? The answer might surprise you. It's not always the years of experience or the prestigious degrees that predict success.

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How to Become a Must-Have Solution for Customers in Any Economy

Force Management

Leaders can support their sales teams by providing them with a repeatable value-based framework for sales messaging and elite customer care that will intrinsically link their solution to the customer’s success. More sales organizations are competing for less budget, creating a challenging market for sellers.

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Ten Sales Kickoff (SKO) Insights You Can’t Afford to Miss

Sales Hacker

It tends to be intrinsic. Instead of relying solely on external rewards or incentives, focus on inspiring your sales team to tap into their own intrinsic motivation for greatness. Sure, inspiration is a must. But true motivation?

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Google Ads lets you create campaigns using conversational AI

Search Engine Land

Advertisers across the board should be celebrating this news due to the intrinsically cooperative experience it brings to the campaign creation process. Users can also prompt Google Ads AI for more specific detail on those assets. For example, a prompt for a beauty brand could include asking for anti-aging copy: Why we care.

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3 Ways to Build Customer Loyalty in the First 3 Months

Sales Hacker

External to the product While intrinsic product value is crucial, adding external value enhances customer loyalty. Combined intrinsic and external value becomes a dynamic force for rapid customer loyalty. Guided Onboarding and Resources: Providing intuitive onboarding accelerates the user journey to the “aha moment.”

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