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The State of SaaS: Stalled Growth is Starting to Rebound with Altimeter Capital Partner Jamin Ball

SaaStr

Median Revenue Multiples and Growth Rate is Down This chart is similar to the previous one but without the 10-year rate. Now, a light blue line shows the median consensus NTM growth rate for that same 100 software companies. By comparison, the median growth rate for these businesses from 2015-2017 was 27%. Why is that?

Growth 110
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Product-Led Growth: The Strategy Everyone Is Watching

Heinz Marketing

Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. As a growth strategy, product-led growth removes the traditional sales cycle and, instead, lets the product sell itself. Product-led growth isn’t for every technology company.

Growth 110
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Survey finds gamers prefer native ads

Martech

Native, or intrinsic, game ads are the top format to drive gamers to action, according to a new Frameplay survey of over 1,200 gamers. Frameplay is an intrinsic ads platform, but the worldwide growth of gaming and in-game ads is real. Intrinsic in-game ads were less frequent, with only 22.8% Why we care. billion, up 2.1%

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Doubling Down: Nina Achadijian, Partner at Index Ventures

SaaStr

We invest across all stages — seed, early venture, and growth, with a primary focus on early-stage. Many founders hit the brakes on growth to pivot towards profitability when in reality, the right combination is aiming for durable growth with a profitable business model. And how big is your current fund?

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Why Your Next Lead Is No Better Than the Last

Iannarino

The evidence shows that it is a good practice to respond to a lead in something less than an hour, but there is no evidence that today’s Glenn Ross leads are intrinsically better than yesterday’s Glenn Ross leads. Why You Want to Believe a New Lead Is Better.

Intrinsic 328
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Why CX Fails Without a Solid EX Strategy

Heinz Marketing

In fact, they are intrinsically linked. When EX thrives, CX thrives, and greater revenue growth becomes possible. Before we dig further into revenue growth, let’s take a step back…. revenue growth… . One of the key findings found that revenue growth is linked to high EX, regardless of CX prioritization.

Intrinsic 122
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How marketing ops can learn to speak C-suite

Martech

The C-Suite, primarily focused on the bottom line, growth, and shareholder value, requires insights presented in a language that resonates with their strategic vision. Or to put it in marketing terms: make sure you’re speaking the language of your target audience. That includes speaking in terms of what matters to them.

Intrinsic 123