Search Engine Land

SEPTEMBER 12, 2024

SearchGPT is an AI-powered search engine that combines the strengths of traditional search engines with the advanced conversational abilities of large language models. It delivers answers to user queries using real-time information from across the web.

Engineering 100

Engineering Click Through Rate CTR Conversion 100

Martech

SEPTEMBER 26, 2024

WP Engine needs a trademark license, they don’t have one. I won’t bore you with the story of how WP Engine broke thousands of customer sites yesterday in their haphazard attempt to block our attempts to inform the wider WordPress community regarding their disabling and locking down a WordPress core feature in order to extract profit.

Engineering 98

Engineering Legal Customers Product 98

Search Engine Land

AUGUST 28, 2024

It also reminds us that Google and Microsoft Bing aren’t the only search engines out there; they aren’t the only search engines developing core search products or new products and features using AI and LLMs as a backbone. On July 10, Alibaba’s search engine, Quark, launched its AI-driven “Super Search Box.”

Engineering 93

Engineering X-functional Real Estate Territory 93

Search Engine Land

AUGUST 1, 2024

Reddit will continue blocking Microsoft and other search engines and AI models from crawling its content using robots.txt – unless they strike a content licensing deal. Why Reddit is blocking search engines. I think the traditional value exchange from search engines has changed. That’s their real position.” “I

Engineering 93

Engineering Contract Technology Technology 93

Salesforce

MARCH 12, 2025

While Salesforce builds enterprise-grade security into every part of our platform, customers play a vital role in protecting their dataespecially amid a recent rise in sophisticated social engineering and phishing attacks targeting Salesforce customers. vishing), to impersonate members of an IT Support team over the phone.

Engineering 93

Engineering Contact Trust Networking 93

Sales Hacker

DECEMBER 17, 2024

As the co-founder and CEO of Intellimize (acquired by Webflow), Guy brings a unique perspective from his journey through iconic companies like Microsoft, Yahoo, and Twitter, as well as his background in aerospace engineering. And then originally trained as an aerospace engineer. Jin, my co-founder, was an engineering leader.

GTM 102

GTM Engineering Electricity X-functional 102

Salesforce

DECEMBER 20, 2024

To improve marketing problem solving, marketers must learn to think like engineers when it comes to AI, formulating precise prompts that make it easier to bring our creative visions and solutions to life. Engineers, on the other hand, use an analytical, structured approach to make things work. Back to the top ) 2.

Engineering 69

Engineering A/B testing Campaign Launch 69

Martech

SEPTEMBER 30, 2024

Prompt design vs. prompt engineering Over the past two years, prompt engineering has become “all the rage” for engineers and coders. To use an analogy, website design differs from website engineering with JavaScript, HTML and CSS. In the same vein, prompt design is different from prompt engineering.

Engineering 139

Engineering Management Consulting Start-ups Conversion 139

Search Engine Land

JULY 2, 2024

That’s still 3 billion more clicks than any other search engine or answer engine gets in a single day. While this data is imperfect (just as all data is to some extent), it may help you understand the evolving behavior of searchers as Google shifts more toward becoming an answer engine rather than a search engine.

Engineering 136

Engineering Represent Consult Launch 136

Search Engine Land

AUGUST 12, 2024

Follow along and check off each step as you go to create content that both search engines and readers will love. Leaning too heavily on one or the other could impact your share of organic traffic, so a balanced approach is best for optimal search engine results. Here are some tips on writing for people and search engines.

Engineering 115

Engineering Trust Follow-up Niche 115

Martech

AUGUST 6, 2024

As someone around when Google launched in 1998, I can attest that it was a gigantic improvement over other search engines. The Justice Department said it was because Google paid other companies to make its search engine the default setting. Search engine dominance made Google a prime location for digital advertising.

Commission 122

Commission Market share Engineering Launch 122

Martech

AUGUST 6, 2024

This ruling … presents an opportunity for privacy-first engines (like DuckDuckGo and Brave) to go on the offensive to gain traction, potentially becoming the default options on devices or platforms.”

Non-Profits 134

Non-Profits Engineering Price Market share 134

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Strategize 129

Strategize User Experience High impact Construction 129

Martech

JANUARY 7, 2025

Note that many of these tactics but not all should be familiar to SEOs who have experience with traditional search engines. LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? Optimize page speed and mobile performance for enhanced usability.

B2B 112

B2B Engineering Education Trust 112

Sales Pop!

OCTOBER 30, 2024

Transcripts and Show Notes : Publishing high-quality transcripts and detailed show notes helps search engines index your content, increasing the chances that your podcast appears in search results. Incorporate these keywords in your podcast titles, descriptions, and show notes to improve discoverability.

Objectives and Key Results 245

Objectives and Key Results Healthcare Education Sales 245

Heinz Marketing

JULY 22, 2024

The more traffic and backlinks your website receives, the more credible your content is to search engines. While redirects can be important for sending users and search engines to the correct URL, each one adds an HTTP request-response cycle, which increases the website’s loading time.

Angle 111

Angle User Experience Engineering Start-ups 111

Martech

AUGUST 15, 2024

Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S. Bank: “Engineering builds it, Marketing translates it. Marketing is the engine that accelerates sales. While ROI provides a common language, the perception of value can differ greatly across functions. Accelerate revenue growth.

Growth 121

Growth Entertainment Sports Strategize 121

Search Engine Land

SEPTEMBER 27, 2024

There’s even a title recommendation engine that will help you write more impactful titles. You start with a keyword research engine and will gain access to: Content guidelines. It can add structured data to your site automatically and help you build knowledge graphs that help search engines understand the structure of our content.

Engineering 119

Engineering Start-ups High impact Follow-up 119

Membrain

JANUARY 29, 2025

Like everyone else, Ive been interested in current Generative AI technology since it first came out. Ive written quite a lot about Generative AI in sales , including a fair number of rants , and some pieces about how best to apply it in a complex sales environment.

Engineering 129

Engineering Technology Technology Sales 129

Martech

SEPTEMBER 13, 2024

.” Dig deeper: AI and security are the focus of latest Salesforce acquisitions Agentforce is powered by an upgraded version of Salesforce’s Einstein AI called Atlas Reasoning Engine, which is “designed to simulate how humans think and plan.” These are what the company is calling Agentforce One.

Launch 115

Launch Pitch Represent B2B 115

Search Engine Land

SEPTEMBER 24, 2024

TikTok has a growing role as a search engine for younger users – 57% of users use the app’s search function, according to internal TikTok data. TikTok’s move could threaten Google’s dominance, as younger users are increasingly using social media for search instead of traditional engines. What can be done.

Launch 103

Launch Campaign Engineering Conversion 103

Martech

DECEMBER 16, 2024

These include large language models, knowledge graphs, and conversational search engines. To thrive in a world dominated by AI search and assistive engines, youll need to optimize for three core technologies: Traditional search engines. Engines like Google, Bing Generative SERP, ChatGPT and others are becoming walled gardens.

Engineering 115

Engineering Niche Technology Technology 115

Martech

AUGUST 5, 2024

SEO and SEM: Optimize your website and content for search engines to attract organic traffic. Additionally, consider using search engine marketing (SEM) to target specific keywords that potential contacts might be searching for, driving them to your landing pages. Use SEO best practices to improve visibility in search engines.

B2B 122

B2B A/B testing Lead generation Objectives and Key Results 122

Martech

AUGUST 8, 2024

Dig deeper: Unlock marketing efficiency: The essential guide to martech stack optimization Understanding the Pareto principle Vilfredo Pareto, born in Paris in 1848, was an Italian engineer, economist and sociologist. Pareto began his career as a civil engineer before moving into economics and sociology.

Objectives and Key Results 122

Objectives and Key Results Strategize Technology Technology 122

Martech

AUGUST 15, 2024

It provides prompt engineering for marketers and contextualizes brand performance to streamline Language Model Optimization (LMO). This tool simplifies assessing brand visibility in AI search by eliminating the need for specialized AI knowledge.

Commission 126

Commission Engineering Launch Conversion 126

Martech

JANUARY 7, 2025

Enhanced Atlas Reasoning Engine Agentforce integrations with other Salesforce tools Data Cloud Customer 360 MuleSoft Slack Tableau Agentforce Testing Center Library of skills and integrations Which companies are using Agentforce? Table of contents What is Agentforce? How does Agentforce work? This is AI for the rest of us.

Launch 126

Launch Represent Engineering CRM 126

Martech

FEBRUARY 11, 2025

ChatGPT search reinvents search engines by integrating conversational AI for tailored, context-aware responses. You can access it via chatgpt.com or set it as your default search engine. They are now among the top sources of self-guided information , alongside vendor websites and traditional search engines.

B2B 136

B2B Engineering Lead generation Education 136

Search Engine Land

SEPTEMBER 19, 2024

They indicate how your website performs and how search engines like Google view and rank your website. Understanding HTTP status codes When a browser or search engine bot (aka a “client”) encounters your website, the server responds with an HTTP status code, each with its own special meaning.

Engineering 97

Engineering Clients Legal Negotiate 97

Martech

OCTOBER 7, 2024

As Google and other search engines continue to innovate around AI and search, it is important to continue to watch the ongoing tests and launches of these features. Google is showing product information when using Lens for shopping, including a product’s price across retailers, reviews or where to buy. Why we care.

Retail 126

Retail Launch Price Engineering 126

SaaStr

NOVEMBER 8, 2024

But be realistic, take your time, experiment, tune the engine. So that’s something to get better at, and build on. I would be cautious today. No one needs to be sending more spam. And let’s run this survey in another 9-12 months. And see if the numbers go up.

Pipeline 131

Pipeline Gaming Price Contact 131

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. What does search engine optimization (SEO) include? Google Ads).

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Search Engine Land

OCTOBER 4, 2024

From: To: This physical enlargement represents a fundamental shift in how users can interact with search engines. ” This level of detail allows AI-powered search engines like Microsoft’s Copilot to understand context and provide more relevant, comprehensive responses. We’ve made the box bigger.”

Click Through Rate 102

Click Through Rate Engineering Represent Start-ups 102

Martech

OCTOBER 9, 2024

Search distribution: Restrictions on how Google promotes its search engine could create friction for consumers and harm businesses. Chrome and Android: Splitting off these products could disrupt their open-source models and impact various industries. What’s next. Bottom line.

Government 124

Government Legal Promote Engineering 124

Search Engine Land

SEPTEMBER 9, 2024

Let me re-introduce you to YouTube While everybody knows YouTube, many forget that it is one of the largest search engines and also among the top social media platforms worldwide. S earch engine optimization. Search engine optimization Use relevant keywords naturally throughout the description. E ngage with calls to action.

Click Through Rate 98

Click Through Rate Engineering Trust Follow-up 98

Search Engine Land

JULY 17, 2024

Men earn an average of 36% more than women in search marketing in 2024, according to a new Search Engine Land survey. However, Search Engine Land’s 2024 Salary and Career Survey indicates that isn’t happening. The 2024 Search Engine Land Salary and Career Survey was conducted between December and February.

Territory 89

Territory Promote Engineering Technology 89