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Search ad costs rise, conversion rates decline again in 2024

Search Engine Land

The 2024 edition once again features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC). CTR: 6.42%. CTR increased by 5%, on average, for 70% of industries. The average CTR was 6.11% in 2023 and 5.91% in 2022. It’s basically more of the same story as 2023.

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How your ad position and CTR impact conversion rate

Search Engine Land

Learn how to use your keyword ranking and click-through rate data to improve the performance of your paid search campaigns. Please visit Search Engine Land for the full article.

CTR 103
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Is CTR Dead? Why Email Marketers Are Tracking CTOR Instead

Hubspot

Click-through-rate or CTR reigned as the superior engagement metric for most of email marketing’s history, but click-to-open rate is the new sheriff in town -- and it’s a lot more revealing and insightful than its predecessor.

CTR 78
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How Google’s continuous scroll can affect impressions and CTR

Search Engine Land

Reporting remains the same in Search Console, but eliminating the line between pages may result in new user behaviors, which can create winners and losers. Please visit Search Engine Land for the full article.

CTR 94
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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

Next, we use two parameters to define “how bad” or “how good” SGE will be for our websites: CTR and rank. Click-through rate (CTR) in SGE It is a mystery what will be the actual CTR of different positions in the SGE snapshot carousel. You can adapt the model to other types of keywords by using a different baseline CTR.

CTR 145
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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Figure 1: Brand and non-brand keywords overview (Source: Semrush) Figure 2: Organic traffic growth (Source: Semrush) Figure 3: Brand search and traffic (Source: Semrush) Non-brand keyword CTR Ranking in the top three positions in Google generates the vast majority of clicks (Figure 4). Thus, ranking in the top positions is still a good goal.

CTR 112
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Beware of anti-SEO studies that misguide your marketing strategy

Search Engine Land

The standard organic rankings could get a 35% click-through rate (CTR) alone, but taking up three key positions could drive up CTR due to brand presence on the page. The CTR could also be improved since the brand’s ebike has strong brand recognition through its PR efforts. 300,000 monthly searches. 120,000 monthly clicks.

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